cooking utensils set
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Price range
Incredible$43.29–$67.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$51.06avg listing price — sweet spot $15–$100
Growth
Okay+7.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Review moat
Bad11,491.6avg incumbent reviews — the moat a new listing must climb
Market size
Bad$5K$5K/yr · 6K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, cooking utensils set is a $5K/yr Amazon Singapore market (6K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 31/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
cooking utensils set market data
- Units sold / yr
- 0–100
- avg 0–100/product
- Revenue / yr
- $0–$5K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #15
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 3.7%
- Avg brand age
- 54 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
10
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Woodenhouse23%
- Umite Chef23%
- BESTZMWK19%
- Joseph Joseph18%
- Berglander18%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +7.6% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.2×
Top cooking utensils set search terms
- cooking utensils969/yr
- utensils1K/yr
- kitchen utensils1K/yr
- utensil set1K/yr
- cooking utensils set1K/yr
- kitchen utensil set197/yr
Top cooking utensils set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wooden Cooking Utensils Kitchen Utensils Set with Holder & Spoon Rest Teak Wood Spoons and Wooden Spatula for Cooking Nonstick Natural and Healthy Kitchen Cookware Durable Set of 13 pieces
Woodenhouse$43.724.7★6,359 rev
Umite Chef Kitchen Cooking Utensils Set 33 pcs Non-Stick Silicone Cooking Kitchen Utensils Spatula Set with Holder Wooden Handle Silicone Kitchen Gadgets Utensil Set (Khaki)
Umite Chef$43.294.5★29,241 rev
Kitchen Utensil Set-Silicone Cooking Utensils-33 Kitchen Gadgets & Spoons for Nonstick Cookware-Silicone and Stainless Steel Spatula Set-Best Kitchen Tools Useful Pots and Pans Accessories
BESTZMWK$67.424.6★7,366 rev
Joseph Joseph 95031 Nest 100 Stainless Steel Utensils Tools Set 11.3 x 11.3 x 32.7cm Black/Silver (5 Pieces)
Joseph Joseph$56.014.6★7,357 rev
Berglander Cooking Utensil Set 13 Piece Stainless Steel Kitchen Tool Set with Holder Include Cooking Spoon Spatula Whisk Cooking Tong and etc. (13 Pieces)
Berglander$44.884.6★7,135 rev
Newest
by launch dateKitchen Utensil Set-Silicone Cooking Utensils-33 Kitchen Gadgets & Spoons for Nonstick Cookware-Silicone and Stainless Steel Spatula Set-Best Kitchen Tools Useful Pots and Pans Accessories
BESTZMWK$67.427,366 rev
Umite Chef Kitchen Cooking Utensils Set 33 pcs Non-Stick Silicone Cooking Kitchen Utensils Spatula Set with Holder Wooden Handle Silicone Kitchen Gadgets Utensil Set (Khaki)
Umite Chef$43.2929,241 rev
Berglander Cooking Utensil Set 13 Piece Stainless Steel Kitchen Tool Set with Holder Include Cooking Spoon Spatula Whisk Cooking Tong and etc. (13 Pieces)
Berglander$44.887,135 rev
Wooden Cooking Utensils Kitchen Utensils Set with Holder & Spoon Rest Teak Wood Spoons and Wooden Spatula for Cooking Nonstick Natural and Healthy Kitchen Cookware Durable Set of 13 pieces
Woodenhouse$43.726,359 rev
Joseph Joseph 95031 Nest 100 Stainless Steel Utensils Tools Set 11.3 x 11.3 x 32.7cm Black/Silver (5 Pieces)
Joseph Joseph$56.017,357 rev
Trending
90-day click momentumWooden Cooking Utensils Kitchen Utensils Set with Holder & Spoon Rest Teak Wood Spoons and Wooden Spatula for Cooking Nonstick Natural and Healthy Kitchen Cookware Durable Set of 13 pieces
Woodenhouse$43.724.7★
Joseph Joseph 95031 Nest 100 Stainless Steel Utensils Tools Set 11.3 x 11.3 x 32.7cm Black/Silver (5 Pieces)
Joseph Joseph$56.014.6★
Kitchen Utensil Set-Silicone Cooking Utensils-33 Kitchen Gadgets & Spoons for Nonstick Cookware-Silicone and Stainless Steel Spatula Set-Best Kitchen Tools Useful Pots and Pans Accessories
BESTZMWK$67.424.6★
Berglander Cooking Utensil Set 13 Piece Stainless Steel Kitchen Tool Set with Holder Include Cooking Spoon Spatula Whisk Cooking Tong and etc. (13 Pieces)
Berglander$44.884.6★
Umite Chef Kitchen Cooking Utensils Set 33 pcs Non-Stick Silicone Cooking Kitchen Utensils Spatula Set with Holder Wooden Handle Silicone Kitchen Gadgets Utensil Set (Khaki)
Umite Chef$43.294.5★
What buyers say about cooking utensils set
What buyers praise and complain about, mined from review topics.Top return reasons
Common questions
- Is cooking utensils set profitable to sell on Amazon Singapore?
- The niche generates $5K/yr across 5 tracked products. 90-day search growth is +7.6%. Flapen's verdict: Skip it (31/100).
- How competitive is the cooking utensils set niche?
- 5 brands and 10 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- When does demand for cooking utensils set peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the cooking utensils set niche?
- Listings span $43.29–$67.42; the average listing price is $51.06 (sweet spot $15–$100). The average incumbent carries 11,492 reviews — the moat a new listing must climb.