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Comforter

Fail

Shoppers spend an estimated $0 a year here, so Comforter is a Fail.

Flapen Score
30
30 / 100
Ranks 166 of 214 Home niches · −6 vs the category median of 36
Market size
$0/yr7K searches / yr
90-day growth
+0.9%search demand this quarter
Competition
100%top-5 click share · 3 brands · 5 sellers

Flapen Score

Comforter against its category

The dotted line is the Home average. Past it, Comforter is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Comforter market on Amazon at a glance

Shoppers on Amazon Singapore searched for Comforter 7K times last year and spent an estimated $0. All 3 brands take every click. Demand peaks in Nov. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
7K
Growth, 90 days vs prior 90
+0.9%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
November1.9× the quietest month
Top search term
comforter3K searches a year

02 · Price

A sale here is worth $42.26.

Listings sell for $42.26 on average, from $25.65 to $56.83. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $42.26 that is $0 to $4K a year per listing.

Average price
$42.26inside the $15 to $100 sweet spot
Price range
$25.65–$56.83
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
1.4%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #6 within Home. It carries 69,689 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
6.1%
Average rank
#6in Home
Average rating
4.24 starsAmazon Singapore average 4.47 stars
Average reviews
69,689per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Comforter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 135%
  • Brand 234%
  • Brand 331%
  • Open — no brand owns it (0%)

Demand

Comforter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.9×

Search terms

Top Comforter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • comforter3K/yr
  • quilt2K/yr
  • duvet2K/yr

Reviews and returns

What reviews say buyers love and hate about Comforter

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Comfort-Overall”
1.4%of orders come back
“comfortable”
A buyer, on “Comfort-Overall”33% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

3 topics

NegativePositive

Keep looking

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FAQ

Common Comforter questions

Answered from the same tracked data.