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Coaster

Fail

Shoppers spend an estimated $2K a year here, so Coaster is a Fail.

Flapen Score
31
31 / 100
Ranks 154 of 214 Home niches · −5 vs the category median of 36
Market size
$2K/yr7K searches / yr
90-day growth
-10.3%search demand this quarter
Competition
90%top-5 click share · 6 brands · 18 sellers

Flapen Score

Coaster against its category

The dotted line is the Home average. Past it, Coaster is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coaster market on Amazon at a glance

Shoppers on Amazon Singapore searched for Coaster 7K times last year and spent an estimated $2K. The top 5 brands take 90% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.

Searches, last 12 months
7K
Growth, 90 days vs prior 90
-10.3%
Conversion, latest week
1.8%
Market size, estimated
$2Ka year
Peak month
December2.1× the quietest month
Top search term
coaster3K searches a year

02 · Price

A sale here is worth $18.09.

Listings sell for $18.09 on average, from $11.68 to $36.95. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $18.09 that is $0 to $2K a year per listing.

Average price
$18.09inside the $15 to $100 sweet spot
Price range
$11.68–$36.95
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #35 within Home. It carries 5,717 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
8.6%
Average rank
#35in Home
Average rating
4.70 starsAmazon Singapore average 4.47 stars
Average reviews
5,717per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Coaster products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

18

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Brand 129%
  • Brand 220%
  • Brand 318%
  • Brand 412%
  • Brand 511%
  • Brand 610%

Demand

Coaster search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400300Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Coaster search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coaster3K/yr
  • coasters for drinks1K/yr
  • coasters2K/yr

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Coaster questions

Answered from the same tracked data.