Is coaster profitable to sell on Amazon Singapore?

The niche generates $2K/yr across 7 tracked products. 90-day search growth is -10.3%. Flapen's verdict: Skip it (31/100).

How competitive is the coaster niche?

6 brands and 18 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 90% of demand.

When does demand for coaster peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 2.1× the quietest.

What does it cost to enter the coaster niche?

Listings span $11.68–$36.95; the average listing price is $18.09 (sweet spot $15–$100). The average incumbent carries 5,717 reviews — the moat a new listing must climb.

coaster

Skip it

A small market ($2K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Price range

Great$11.68–$36.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$18.09

avg listing price — sweet spot $15–$100

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Review moat

Bad5,716.86

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-10.3%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad90%

top-5 click share — a locked-up shelf

Market size

Bad$2K

$2K/yr · 7K searches

According to Flapen's Amazon Singapore niche tracking, coaster is a $2K/yr Amazon Singapore market (7K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 31/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

coaster market data

Units sold / yr: 100–250; avg 0–100/product
Revenue / yr: $2K–$5K; units × avg price
Conversion rate: 1.8%
Avg BSR: #35
Page quality: 0%
Prime: 100%
Sponsored: 71%
Out of stock: 8.6%
Avg brand age: 47 months
Avg seller age: 76 days

Competition & brand share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

Mckanti29%
ME.FAN20%
KEHOUXRE18%
S1EGAN12%
LIFVER11%
Toonorm10%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.3% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.1×

Open Trend

Top coaster search terms

coaster3K/yr +3.8%0.7% conv.
coasters for drinks1K/yr -7.6%1.3% conv.
coasters2K/yr -35.7%1.5% conv.

All search terms

Top coaster products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ME.FAN Silicone Coasters [6 Pack] Coasters with Holder - Drinking Coasters - Cup Mat for Drinks - Live for Hot or Cold Drink Thickened Non-Slip Non-Stick Deep Tray Black

ME.FAN$15.464.7★8,880 rev

KEHOUXRE Coasters for Drinks 6 Pack Drink Coasters with Holder Heat Resistant Silicone Cup Mat Tabletop Protection Non-Slip Rubber Coasters for Kinds of Cups (Blue)

KEHOUXRE$11.684.6★796 rev

4 Pcs Wood Coasters for Drinks Absorbent Wooden Coasters with Holder Drink Coasters for Coffee Table Absorbent Coaster Set for Table Protection Drink Coasters for Farmhouse Office Bar

Mckanti$16.084.6★1,352 rev

S1EGAN Wood Coaster for Drinks 4.3 Inch Set of 6 Absorbent and Insulation Felt Stackable Cup Holders Coasters for Wooden Table Designed by

S1EGAN$36.954.8★374 rev

Mckanti Drink Coasters Set of 8 4 Colors Absorbent Coasters for Drinks Minimalist Cotton Woven Coaster for Living Room Decor Fall Home Decor 4.3 Inches

Mckanti$12.894.8★4,461 rev

Newest

by launch date

Absorbent Coasters Stone Coaster Set of 8 Cork Base with Holder Beach Theme Sea Life Coastal Coasters for Housewarming Apartment Kitchen Room Bar Decor (Ocean Life)

Toonorm$17.540 rev

2y ago

ME.FAN Silicone Coasters [6 Pack] Coasters with Holder - Drinking Coasters - Cup Mat for Drinks - Live for Hot or Cold Drink Thickened Non-Slip Non-Stick Deep Tray Black

ME.FAN$15.468,880 rev

2y ago

S1EGAN Wood Coaster for Drinks 4.3 Inch Set of 6 Absorbent and Insulation Felt Stackable Cup Holders Coasters for Wooden Table Designed by

S1EGAN$36.95374 rev

2y ago

4 Pcs Wood Coasters for Drinks Absorbent Wooden Coasters with Holder Drink Coasters for Coffee Table Absorbent Coaster Set for Table Protection Drink Coasters for Farmhouse Office Bar

Mckanti$16.081,352 rev

3y ago

KEHOUXRE Coasters for Drinks 6 Pack Drink Coasters with Holder Heat Resistant Silicone Cup Mat Tabletop Protection Non-Slip Rubber Coasters for Kinds of Cups (Blue)

KEHOUXRE$11.68796 rev

4y ago

Common questions

Is coaster profitable to sell on Amazon Singapore?: The niche generates $2K/yr across 7 tracked products. 90-day search growth is -10.3%. Flapen's verdict: Skip it (31/100).
How competitive is the coaster niche?: 6 brands and 18 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 90% of demand.
When does demand for coaster peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 2.1× the quietest.
What does it cost to enter the coaster niche?: Listings span $11.68–$36.95; the average listing price is $18.09 (sweet spot $15–$100). The average incumbent carries 5,717 reviews — the moat a new listing must climb.

coaster

coaster market data

Competition & brand share

Demand & seasonality

Top coaster search terms

Top coaster products on Amazon

Top sellers

Newest

Trending

Common questions

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