How competitive is the Cloth niche on Amazon Singapore?

5 brands and 13 sellers compete in Cloth on Amazon Singapore. The top 5 Cloth products take 70% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Cloth niche?

Cloth sells for $15.78 on average on Amazon Singapore, inside our $15–$100 sweet spot. Listings span $7.19–$25.91. The average incumbent carries 33,206 reviews — the moat a new listing must climb.

Cloth

brand-locked demand (top 5 brands take 100% of clicks) — Cloth doesn't clear our bar today.

Signals Out of Stock

Flapen Score

Skip it

Ranks 136 of 214 Home niches · −3 vs the category median of 36

This niche Category average · 214 niches

Is Cloth profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Cloth is a $4K/yr Amazon Singapore market (5K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Oct–Nov. Verdict: Skip it — 33/100.

Cloth: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -12.3% over the last 90 days and 5.9% of searches end in a purchase.

$4K

revenue / yr

Units sold / yr500

Search volume / yr-12.3%5K

Conversion rate5.9%

Avg price$15.78

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 13

Top-5 product click share70%

Open market0%

Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 8 products

Top Cloth products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

MagicFiber Microfiber Cleaning Cloth (12 Pack 13x13 in) - Thick Soft & Ultra Absorbent Reusable Microfiber Cleaning Rags Micro Fiber Cloths for Dusting Windows Kitchenware Cars and More!

Price: $18.86
Rating: 4.5/5
Reviews: 2,625
Age: 2y ago

MR.SIGA Microfiber Cleaning Cloth All-Purpose Microfiber Towels Streak Free Cleaning Rags Pack of 12 Grey Size 32 x 32 cm(12.6 x 12.6 inch)

Price: $19.13
Rating: 4.7/5
Reviews: 96,885
Age: 4y ago

DrDirt Glass Cleaning Cloths 5 Pack Microfiber Towels Thick & Soft Lint-Free Design Reusable Cleaning Cloths for Windows Mirrors Shower Doors and Car

Price: $8.85
Rating: 4.6/5
Reviews: 52
Age: 3y ago

White Magic Eco Recycled All Purpose Cleaning Cloth (20 Pieces)

Price: $23.15
Rating: 5.0/5
Reviews: 5
Age: 1y ago

MR.SIGA Microfiber Cleaning Cloth Pack of 12 Size:12.6 x 12.6

Price: $14.81
Rating: 4.7/5
Reviews: 96,885
Age: 7y ago

Newest

by launch date

White Magic Eco Recycled All Purpose Cleaning Cloth (20 Pieces)

Price: $23.15
Rating: 5.0/5
Reviews: 5
Age: 1y ago

MagicFiber Microfiber Cleaning Cloth (12 Pack 13x13 in) - Thick Soft & Ultra Absorbent Reusable Microfiber Cleaning Rags Micro Fiber Cloths for Dusting Windows Kitchenware Cars and More!

Price: $18.86
Rating: 4.5/5
Reviews: 2,625
Age: 2y ago

DrDirt Glass Cleaning Cloths 5 Pack Microfiber Towels Thick & Soft Lint-Free Design Reusable Cleaning Cloths for Windows Mirrors Shower Doors and Car

Price: $8.85
Rating: 4.6/5
Reviews: 52
Age: 3y ago

MR.SIGA Microfiber Cleaning Cloth All-Purpose Microfiber Towels Streak Free Cleaning Rags Pack of 12 Grey Size 32 x 32 cm(12.6 x 12.6 inch)

Price: $19.13
Rating: 4.7/5
Reviews: 96,885
Age: 4y ago

White Magic Eco Cloth General Purpose

Price: $7.19
Rating: 4.4/5
Reviews: 38
Age: 6y ago

Competition: brands, sellers & click share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

MagicFiber27%
MR.SIGA27%
WHITE MAGIC23%
DrDirt13%
Scotch-Brite9%
Open — no brand owns it (0%)

Cloth demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume5KCVR5.9%Products8Brands5Top 5 Brands100%OOS Rate14.5%Rating4.6★Reviews33,206Avg BSR#26

Peak months: Aug, Oct, Nov · busiest ÷ quietest = 2.2×

What reviews say buyers love and hate about Cloth

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Advertised Vs Actual Product33%

“As expected”

Absorbency22%

“These cloths are highly absorbent”

Ease Of Cleaning22%

“Excellent Lint-Free Glass Cleaning Cloth”

Quality-Overall22%

“Great quality and reusable – definitely a worthwhile purchase”

Cloth return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Thin

67%

2Functionality-Overall

33%

Common Cloth questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cloth 33/100 on Amazon Singapore — Skip it. The niche generates $4K/yr across 8 tracked products. Search demand moved -12.3% over the last 90 days.