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Claypot

Fail

Shoppers spend an estimated $0 a year here, so Claypot is a Fail.

Flapen Score
32
32 / 100
Ranks 145 of 214 Home niches · −4 vs the category median of 36
Market size
$0/yr10K searches / yr
90-day growth
+13.8%search demand this quarter
Competition
79%top-5 click share · 3 brands · 7 sellers

Flapen Score

Claypot against its category

The dotted line is the Home average. Past it, Claypot is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Claypot market on Amazon at a glance

Shoppers on Amazon Singapore searched for Claypot 10K times last year and spent an estimated $0. All 3 brands take every click. Demand peaks in Jan–Nov. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 10K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
10K
Growth, 90 days vs prior 90
+13.8%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
January1.9× the quietest month
Top search term
donabe4K searches a year

02 · Price

A sale here is worth $48.49.

Listings sell for $48.49 on average, from $21.74 to $82.69. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $48.49 that is $0 to $5K a year per listing.

Average price
$48.49inside the $15 to $100 sweet spot
Price range
$21.74–$82.69
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
5.6%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #46 within Home. It carries 559 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
1.4%
Average rank
#46in Home
Average rating
4.24 starsAmazon Singapore average 4.47 stars
Average reviews
559per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Claypot products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Brand 175%
  • Brand 217%
  • Brand 38%

Demand

Claypot search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 1.9×

Search terms

Top Claypot search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • donabe4K/yr
  • claypot4K/yr
  • ginpo1K/yr
  • japanese claypot537/yr
  • clay pot786/yr

Reviews and returns

What reviews say buyers love and hate about Claypot

We read the reviews and the return reasons for every product selling here.

5.6%of orders come back

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

1 topic

NegativePositive

Keep looking

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Niches in the same category that score near this one. Research these next.

FAQ

Common Claypot questions

Answered from the same tracked data.