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32

claypot

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Market size 0Growth 42Conversion 0Competition 17Returns 23Price range 95Avg price 94Brand share 0Review moat 74Quality gap 79

Price range

Incredible$21.74–$82.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$48.49

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good558.7

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+13.8%

90-day search growth — must beat 0% to launch

Returns

Bad5.6%

return rate — above 5% kills the launch gate

Competition

Bad79%

top-5 click share — a locked-up shelf

Market size

Bad$0

$0/yr · 10K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Returns

According to Flapen's Amazon Singapore niche tracking, claypot is a $0/yr Amazon Singapore market (10K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov. Verdict: Skip it — 32/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

claypot market data

Units sold / yr
0–100
avg 0–100/product
Revenue / yr
$0–$5K
units × avg price
Conversion rate
0.0%
Avg BSR
#46
Page quality
0%
Prime
100%
Sponsored
0%
Out of stock
1.4%
Avg brand age
64 months
Avg seller age
0 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 rising

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Ginpo75%
  • HARIO17%
  • 佐治陶器8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +13.8% search growth over the last 90 days.
500300Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 1.9×

Open Trend

Top claypot search terms

  • donabe4K/yr
  • claypot4K/yr
  • ginpo1K/yr
  • japanese claypot537/yr
  • clay pot786/yr
All search terms

Top claypot products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$020%$030%$040%$0101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share
1
Ginpo Chrysanthemum Flower Rice Pot Double Lid Earthenware Compatible with Direct Fire Lapis Glaze Blue Made in Japan

Ginpo Chrysanthemum Flower Rice Pot Double Lid Earthenware Compatible with Direct Fire Lapis Glaze Blue Made in Japan

Ginpo$62.344.3★205 rev

2
[Genuine Product] 21081 Banko Ware Ginpo Earthenware Pot (Deep Pot) No. 8 For 2-3 People Hanamishima Compatible with Direct Fire Heat Retention Made in Japan

[Genuine Product] 21081 Banko Ware Ginpo Earthenware Pot (Deep Pot) No. 8 For 2-3 People Hanamishima Compatible with Direct Fire Heat Retention Made in Japan

Ginpo$39.444.2★545 rev

3
Ginpo Touki 46071 Banko Ware Ginpo Chrysanthemum Flower Earthenware Pot No. 7 for 1-2 People Blue Blue Compatible with Direct Fires Stylish Made in Japan

Ginpo Touki 46071 Banko Ware Ginpo Chrysanthemum Flower Earthenware Pot No. 7 for 1-2 People Blue Blue Compatible with Direct Fires Stylish Made in Japan

Ginpo$34.354.6★10 rev

4
Ginpo Touki 21071 Banko Ware Ginpo Earthenware (Deep Pot) No. 7 For 1-2 People Hanamishima Heat Retention Made in Japan

Ginpo Touki 21071 Banko Ware Ginpo Earthenware (Deep Pot) No. 7 For 1-2 People Hanamishima Heat Retention Made in Japan

Ginpo$30.564.3★1,066 rev

5
Saji Pottery 30-1 Rice Pot Black 7.7 inches (19.5 cm) Banko Ware Exquisite Rice Pot (With Inner Lid) 3 Pieces

Saji Pottery 30-1 Rice Pot Black 7.7 inches (19.5 cm) Banko Ware Exquisite Rice Pot (With Inner Lid) 3 Pieces

佐治陶器$52.044.4★82 rev

Newest

by launch date
Ginpo Touki 46071 Banko Ware Ginpo Chrysanthemum Flower Earthenware Pot No. 7 for 1-2 People Blue Blue Compatible with Direct Fires Stylish Made in Japan

Ginpo Touki 46071 Banko Ware Ginpo Chrysanthemum Flower Earthenware Pot No. 7 for 1-2 People Blue Blue Compatible with Direct Fires Stylish Made in Japan

Ginpo$34.3510 rev

2y ago
Ginpo Chrysanthemum Flower Rice Pot Double Lid Earthenware Compatible with Direct Fire Lapis Glaze Blue Made in Japan

Ginpo Chrysanthemum Flower Rice Pot Double Lid Earthenware Compatible with Direct Fire Lapis Glaze Blue Made in Japan

Ginpo$62.34205 rev

2y ago
HARIO GDN-225-B-W Pot with Glass Lid No. 8 78.6 fl oz (2 000 ml)

HARIO GDN-225-B-W Pot with Glass Lid No. 8 78.6 fl oz (2 000 ml)

HARIO$59.0016 rev

2y ago
HARIO GNR-150-B-W Rice Pot with Glass Lid 1 to 2 Cups Visible Inside Heat-resistant Glass Ceramic Made in Japan

HARIO GNR-150-B-W Rice Pot with Glass Lid 1 to 2 Cups Visible Inside Heat-resistant Glass Ceramic Made in Japan

HARIO$52.25789 rev

2y ago
HARIO GIS-200 Yukihira Rice Pot Induction Compatible For 1 to 3 Cups Silver

HARIO GIS-200 Yukihira Rice Pot Induction Compatible For 1 to 3 Cups Silver

HARIO$82.691,487 rev

2y ago

Trending

90-day click momentum
Ginpo Chrysanthemum Flower Rice Pot Double Lid Earthenware Compatible with Direct Fire Lapis Glaze Blue Made in Japan

Ginpo Chrysanthemum Flower Rice Pot Double Lid Earthenware Compatible with Direct Fire Lapis Glaze Blue Made in Japan

Ginpo$62.344.3★

▲ 59%
HARIO GNR-150-B-W Rice Pot with Glass Lid 1 to 2 Cups Visible Inside Heat-resistant Glass Ceramic Made in Japan

HARIO GNR-150-B-W Rice Pot with Glass Lid 1 to 2 Cups Visible Inside Heat-resistant Glass Ceramic Made in Japan

HARIO$52.254.3★

▲ 40%
Ginpo Touki 46071 Banko Ware Ginpo Chrysanthemum Flower Earthenware Pot No. 7 for 1-2 People Blue Blue Compatible with Direct Fires Stylish Made in Japan

Ginpo Touki 46071 Banko Ware Ginpo Chrysanthemum Flower Earthenware Pot No. 7 for 1-2 People Blue Blue Compatible with Direct Fires Stylish Made in Japan

Ginpo$34.354.6★

▲ 40%
Ginpo Touki 21071 Banko Ware Ginpo Earthenware (Deep Pot) No. 7 For 1-2 People Hanamishima Heat Retention Made in Japan

Ginpo Touki 21071 Banko Ware Ginpo Earthenware (Deep Pot) No. 7 For 1-2 People Hanamishima Heat Retention Made in Japan

Ginpo$30.564.3★

▲ 30%
Saji Pottery 30-1 Rice Pot Black 7.7 inches (19.5 cm) Banko Ware Exquisite Rice Pot (With Inner Lid) 3 Pieces

Saji Pottery 30-1 Rice Pot Black 7.7 inches (19.5 cm) Banko Ware Exquisite Rice Pot (With Inner Lid) 3 Pieces

佐治陶器$52.044.4★

▲ 13%

What buyers say about claypot

What buyers praise and complain about, mined from review topics.

Top return reasons

Size-Overall100%

Common questions

Is claypot profitable to sell on Amazon Singapore?
The niche generates $0/yr across 10 tracked products. 90-day search growth is +13.8%. Flapen's verdict: Skip it (32/100).
How competitive is the claypot niche?
3 brands and 7 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
When does demand for claypot peak?
Demand peaks in Jan–Nov; the busiest month runs 1.9× the quietest.
What does it cost to enter the claypot niche?
Listings span $21.74–$82.69; the average listing price is $48.49 (sweet spot $15–$100). The average incumbent carries 559 reviews — the moat a new listing must climb.