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Broom

Fail

Shoppers spend an estimated $2K a year here, so Broom is a Fail.

Flapen Score
32
32 / 100
Ranks 145 of 214 Home niches · −4 vs the category median of 36
Market size
$2K/yr6K searches / yr
90-day growth
-16.7%search demand this quarter
Competition
100%top-5 click share · 6 brands · 12 sellers

Flapen Score

Broom against its category

The dotted line is the Home average. Past it, Broom is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Broom market on Amazon at a glance

Shoppers on Amazon Singapore searched for Broom 6K times last year and spent an estimated $2K. The top 5 brands take 100% of clicks. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 6K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.

Searches, last 12 months
6K
Growth, 90 days vs prior 90
-16.7%
Conversion, latest week
1.1%
Market size, estimated
$2Ka year
Peak month
January1.7× the quietest month
Top search term
broom5K searches a year

02 · Price

A sale here is worth $24.82.

Listings sell for $24.82 on average, from $10.00 to $53.84. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $24.82 that is $0 to $2K a year per listing.

Average price
$24.82inside the $15 to $100 sweet spot
Price range
$10.00–$53.84
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.4%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 22.2% of listings are out of stock. The average listing ranks #112 within Home. It carries 4,508 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
67%
Out of stock, average day
22.2%
Average rank
#112in Home
Average rating
4.16 starsAmazon Singapore average 4.47 stars
Average reviews
4,508per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Broom products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 136%
  • Brand 226%
  • Brand 312%
  • Brand 410%
  • Brand 58%
  • Brand 68%

Demand

Broom search demand

Weekly searches over the year, seasonality beneath. Pick a range.

225175Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Reviews and returns

What reviews say buyers love and hate about Broom

We read the reviews and the return reasons for every product selling here.

75%of negative reviews mention “Product Condition”
0.4%of orders come back
“Hairs indeed look used”
A buyer, on “Product Condition”75% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

5 topics

NegativePositive

Keep looking

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FAQ

Common Broom questions

Answered from the same tracked data.