Breville
FailShoppers spend an estimated $0 a year here, so Breville is a Fail.
- Flapen Score
- 21 / 100Ranks 211 of 214 Home niches · −15 vs the category median of 3621
- Market size
- $0/yr14K searches / yr
- 90-day growth
- +52.5%search demand this quarter
- Competition
- 100%top-5 click share · 2 brands · 6 sellers
Flapen Score
Breville against its category
The dotted line is the Home average. Past it, Breville is stronger. Inside it, weaker.
Market
The Breville market on Amazon at a glance
Shoppers on Amazon Singapore searched for Breville 14K times last year and spent an estimated $0. All 2 brands take every click. Demand peaks in Jun–Jul–Oct–Nov. Flapen scores it 21 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +52.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 14K
- Growth, 90 days vs prior 90
- +52.5%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Peak month
- November4.3× the quietest month
- Top search term
- breville9K searches a year
02 · Price
A sale here is worth $1468.85.
Listings sell for $1468.85 on average, from $229.87 to $3937.24. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $1468.85 that is $0 to $147K a year per listing.
- Average price
- $1468.85above the $15 to $100 sweet spot
- Price range
- $229.87–$3937.24
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 0–100
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$147K
- Returns
- 6.4%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
0% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 44.5% of listings are out of stock. The average listing ranks #7 within Home. It carries 6,039 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 80%
- Out of stock, average day
- 44.5%
- Average rank
- #7in Home
- Average rating
- 4.32 starsAmazon Singapore average 4.47 stars
- Average reviews
- 6,039per listing
- Listings tracked
- 5
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Breville products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Breville Barista Slimline Espresso Machine Integrated Milk Frother Compact Coffee Maker for Cappuccinos Lattes and More 15 Bar Italian Pump Silver VCF185
- Price
- $698.00
- Rating
- 4.0/5
- Reviews
- 148
- Age
- 1y ago

Breville the Barista Express Impress Espresso Machine - BES876 Brushed Stainless Steel
- Price
- $1133.29
- Rating
- 4.7/5
- Reviews
- 137
- Age
- 2y ago

Breville the Oracle Touch Espresso Machine - BES990BSS
- Price
- $3937.24
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 4y ago

Breville BES878 Barista Pro Espresso Machine Brushed Stainless Steel Gray/Black
- Price
- $1345.83
- Rating
- 4.3/5
- Reviews
- 90
- Age
- 4y ago

DeLonghi Dedica Style EC685.M - Espresso Coffee Machine Professional Steam Wand Plastic Tamper in pack Silver
- Price
- $229.87
- Rating
- 4.2/5
- Reviews
- 29,782
- Age
- 9y ago
Trending
estimated 90-day click momentum
Breville Barista Slimline Espresso Machine Integrated Milk Frother Compact Coffee Maker for Cappuccinos Lattes and More 15 Bar Italian Pump Silver VCF185
- Price
- $698.00
- Rating
- 4.0/5
- Reviews
- 148
- Age
- 1y ago

Breville the Oracle Touch Espresso Machine - BES990BSS
- Price
- $3937.24
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 4y ago

Breville BES878 Barista Pro Espresso Machine Brushed Stainless Steel Gray/Black
- Price
- $1345.83
- Rating
- 4.3/5
- Reviews
- 90
- Age
- 4y ago

DeLonghi Dedica Style EC685.M - Espresso Coffee Machine Professional Steam Wand Plastic Tamper in pack Silver
- Price
- $229.87
- Rating
- 4.2/5
- Reviews
- 29,782
- Age
- 9y ago

Breville the Barista Express Impress Espresso Machine - BES876 Brushed Stainless Steel
- Price
- $1133.29
- Rating
- 4.7/5
- Reviews
- 137
- Age
- 2y ago
Newest
by launch date
Breville Barista Slimline Espresso Machine Integrated Milk Frother Compact Coffee Maker for Cappuccinos Lattes and More 15 Bar Italian Pump Silver VCF185
- Price
- $698.00
- Rating
- 4.0/5
- Reviews
- 148
- Age
- 1y ago

Breville the Barista Express Impress Espresso Machine - BES876 Brushed Stainless Steel
- Price
- $1133.29
- Rating
- 4.7/5
- Reviews
- 137
- Age
- 2y ago

Breville the Oracle Touch Espresso Machine - BES990BSS
- Price
- $3937.24
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 4y ago

Breville BES878 Barista Pro Espresso Machine Brushed Stainless Steel Gray/Black
- Price
- $1345.83
- Rating
- 4.3/5
- Reviews
- 90
- Age
- 4y ago

DeLonghi Dedica Style EC685.M - Espresso Coffee Machine Professional Steam Wand Plastic Tamper in pack Silver
- Price
- $229.87
- Rating
- 4.2/5
- Reviews
- 29,782
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
2 flat
Sellers
6
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- Breville94%
- DeLonghi6%
Demand
Breville search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Oct, Nov · busiest ÷ quietest = 4.3×
Reviews and returns
What reviews say buyers love and hate about Breville
We read the reviews and the return reasons for every product selling here.
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
2 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Breville questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








