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Breville

Fail

Shoppers spend an estimated $0 a year here, so Breville is a Fail.

Flapen Score
21
21 / 100
Ranks 211 of 214 Home niches · −15 vs the category median of 36
Market size
$0/yr14K searches / yr
90-day growth
+52.5%search demand this quarter
Competition
100%top-5 click share · 2 brands · 6 sellers

Flapen Score

Breville against its category

The dotted line is the Home average. Past it, Breville is stronger. Inside it, weaker.

21Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Breville market on Amazon at a glance

Shoppers on Amazon Singapore searched for Breville 14K times last year and spent an estimated $0. All 2 brands take every click. Demand peaks in Jun–Jul–Oct–Nov. Flapen scores it 21 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +52.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
14K
Growth, 90 days vs prior 90
+52.5%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
November4.3× the quietest month
Top search term
breville9K searches a year

02 · Price

A sale here is worth $1468.85.

Listings sell for $1468.85 on average, from $229.87 to $3937.24. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $1468.85 that is $0 to $147K a year per listing.

Average price
$1468.85above the $15 to $100 sweet spot
Price range
$229.87–$3937.24
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
$0–$147K
Returns
6.4%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 44.5% of listings are out of stock. The average listing ranks #7 within Home. It carries 6,039 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
80%
Out of stock, average day
44.5%
Average rank
#7in Home
Average rating
4.32 starsAmazon Singapore average 4.47 stars
Average reviews
6,039per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Breville products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 194%
  • Brand 26%

Demand

Breville search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Black Friday '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Jul, Oct, Nov · busiest ÷ quietest = 4.3×

Reviews and returns

What reviews say buyers love and hate about Breville

We read the reviews and the return reasons for every product selling here.

6.4%of orders come back

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

2 topics

NegativePositive

Keep looking

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FAQ

Common Breville questions

Answered from the same tracked data.