Is breville profitable to sell on Amazon Singapore?

The niche generates $0/yr across 5 tracked products. 90-day search growth is +52.5%. Flapen's verdict: Skip it (21/100).

How competitive is the breville niche?

2 brands and 6 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

When does demand for breville peak?

Demand peaks in Jun–Jul–Oct–Nov; the busiest month runs 4.3× the quietest.

What does it cost to enter the breville niche?

Listings span $229.87–$3937.24; the average listing price is $1468.85 (sweet spot $15–$100). The average incumbent carries 6,039 reviews — the moat a new listing must climb.

breville

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Growth

Good+52.5%

90-day search growth — must beat 0% to launch

Review moat

Bad6,039.4

avg incumbent reviews — the moat a new listing must climb

Returns

Bad6.4%

return rate — above 5% kills the launch gate

Market size

Bad$0

$0/yr · 14K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Avg price

Bad$1468.85

avg listing price — sweet spot $15–$100

Price range

Bad$229.87–$3937.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier High Returns High Price Out of Stock

According to Flapen's Amazon Singapore niche tracking, breville is a $0/yr Amazon Singapore market (14K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Oct–Nov. Verdict: Skip it — 21/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

breville market data

Units sold / yr: 0–100; avg 0–100/product
Revenue / yr: $0–$147K; units × avg price
Conversion rate: 0.0%
Avg BSR: #7
Page quality: 0%
Prime: 80%
Sponsored: 0%
Out of stock: 44.5%
Avg brand age: 69 months
Avg seller age: 0 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Breville94%
DeLonghi6%

Demand & seasonality

Weekly Amazon search volume, last 53 weeks — +52.5% search growth over the last 90 days.

Peak months: Jun, Jul, Oct, Nov · busiest ÷ quietest = 4.3×

Open Trend

Top breville products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Breville Barista Slimline Espresso Machine Integrated Milk Frother Compact Coffee Maker for Cappuccinos Lattes and More 15 Bar Italian Pump Silver VCF185

Breville$698.004.0★148 rev

Breville the Barista Express Impress Espresso Machine - BES876 Brushed Stainless Steel

Breville$1133.294.7★137 rev

Breville the Oracle Touch Espresso Machine - BES990BSS

Breville$3937.244.4★40 rev

Breville BES878 Barista Pro Espresso Machine Brushed Stainless Steel Gray/Black

Breville$1345.834.3★90 rev

DeLonghi Dedica Style EC685.M - Espresso Coffee Machine Professional Steam Wand Plastic Tamper in pack Silver

DeLonghi$229.874.2★29,782 rev

Newest

by launch date

Breville Barista Slimline Espresso Machine Integrated Milk Frother Compact Coffee Maker for Cappuccinos Lattes and More 15 Bar Italian Pump Silver VCF185

Breville$698.00148 rev

1y ago

Breville the Barista Express Impress Espresso Machine - BES876 Brushed Stainless Steel

Breville$1133.29137 rev

2y ago

Breville the Oracle Touch Espresso Machine - BES990BSS

Breville$3937.2440 rev

4y ago

Breville BES878 Barista Pro Espresso Machine Brushed Stainless Steel Gray/Black

Breville$1345.8390 rev

4y ago

DeLonghi Dedica Style EC685.M - Espresso Coffee Machine Professional Steam Wand Plastic Tamper in pack Silver

DeLonghi$229.8729,782 rev

9y ago

What buyers say about breville

What buyers praise and complain about, mined from review topics.

Top return reasons

Heating67%

Value For Money33%

Common questions

Is breville profitable to sell on Amazon Singapore?: The niche generates $0/yr across 5 tracked products. 90-day search growth is +52.5%. Flapen's verdict: Skip it (21/100).
How competitive is the breville niche?: 2 brands and 6 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
When does demand for breville peak?: Demand peaks in Jun–Jul–Oct–Nov; the busiest month runs 4.3× the quietest.
What does it cost to enter the breville niche?: Listings span $229.87–$3937.24; the average listing price is $1468.85 (sweet spot $15–$100). The average incumbent carries 6,039 reviews — the moat a new listing must climb.