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Bodum

Fail

The top 5 brands take 100% of clicks, so Bodum is a Fail.

Flapen Score
42
42 / 100
Top 24% of 214 Home niches · +6 vs the category median of 36
Market size
$9K/yr19K searches / yr
90-day growth
+52.3%search demand this quarter
Competition
59%top-5 click share · 2 brands · 9 sellers

Flapen Score

Bodum against its category

The dotted line is the Home average. Past it, Bodum is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bodum market on Amazon at a glance

Shoppers on Amazon Singapore searched for Bodum 19K times last year and spent an estimated $9K. All 2 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +52.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
+52.3%
Conversion, latest week
1.6%
Market size, estimated
$9Ka year
Top search term
bodum13K searches a year

02 · Price

A sale here is worth $30.71.

Listings sell for $30.71 on average, from $14.07 to $64.38. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $30.71 that is $0 to $3K a year per listing.

Average price
$30.71inside the $15 to $100 sweet spot
Price range
$14.07–$64.38
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.4%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #52 within Home. It carries 3,720 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
4.8%
Average rank
#52in Home
Average rating
4.45 starsAmazon Singapore average 4.47 stars
Average reviews
3,720per listing
Listings tracked
16

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Bodum products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

2 falling

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

0%

  • Brand 197%
  • Brand 23%

Demand

Bodum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KBlack Friday '25Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Jun, Oct, Nov · busiest ÷ quietest = 4.5× · 10 of 12 months tracked

Search terms

Top Bodum search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bodum13K/yr
  • double wall glass2K/yr
  • bodum double wall glass2K/yr
  • bodum glass509/yr
  • double walled glass1K/yr

Reviews and returns

What reviews say buyers love and hate about Bodum

We read the reviews and the return reasons for every product selling here.

50%of negative reviews mention “Size-Overall”
2.4%of orders come back
“Small”
A buyer, on “Size-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

6 topics

NegativePositive

Keep looking

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FAQ

Common Bodum questions

Answered from the same tracked data.