Is blender profitable to sell on Amazon Singapore?

The niche generates $31K/yr across 8 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +6.9%. Flapen's verdict: Skip it (37/100).

How competitive is the blender niche?

8 brands and 11 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in blender?

Top complaints mined from reviews: Storage Capacity. The return rate is 1.8%.

When does demand for blender peak?

Demand peaks in Jul–Oct–Nov; the busiest month runs 2.0× the quietest.

What does it cost to enter the blender niche?

Listings span $16.73–$198.72; the average listing price is $96.50 (sweet spot $15–$100). The average incumbent carries 5,259 reviews — the moat a new listing must climb.

blender

Skip it

A small market ($31K/yr) — this niche doesn't clear our bar today.

Quality gap

Incredible3.6★

avg incumbent rating — lower means beatable quality

Returns

Great1.8%

return rate — above 5% kills the launch gate

Avg price

Great$96.50

avg listing price — sweet spot $15–$100

Price range

Okay$16.73–$198.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+6.9%

90-day search growth — must beat 0% to launch

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Review moat

Bad5,259.13

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Competition

Bad87%

top-5 click share — a locked-up shelf

Market size

Bad$31K

$31K/yr · 36K searches

Signals Low Review Barrier Quality Gap High Price

According to Flapen's Amazon Singapore niche tracking, blender is a $31K/yr Amazon Singapore market (36K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jul–Oct–Nov. Verdict: Skip it — 37/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

blender market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: $24K–$48K; units × avg price
Conversion rate: 0.9%
Avg BSR: #21
Page quality: 0%
Prime: 50%
Sponsored: 25%
Out of stock: 33.1%
Avg brand age: 54 months
Avg seller age: 0 days

Competition & brand share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

13%

Philips38%
Butterfly13%
Preethi10%
SWOQ9%
NutriBullet8%
Inkbird8%
Open — no brand owns it (2 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +6.9% search growth over the last 90 days.

Peak months: Jul, Oct, Nov · busiest ÷ quietest = 2.0×

Open Trend

Top blender products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Philips 3000 Series Blender HR2041/50 ProBlend System Ice Crushing in 45s 1.9L Capacity 450W Pulse Setting Plastic Jar

Philips$54.924.1★307 rev

Butterfly Jet Elite 750-Watt Mixer Grinder with 4 Jars (Grey)

Butterfly$98.993.9★31,472 rev

Preethi Blue Leaf Platinum MG 139 750-Watt Mixer Grinder

Preethi$198.724.2★2,618 rev

Portable Blender 300ml 22000rpm Fruit Juice Mixer 1200mAh USB Rechargeable Mini Juicer Cup for Shakes and Smoothies Travel Blender for Vege Coffee Home Office Camping(Blue)

SWOQ$16.733.4★7 rev

NutriBullet x McLaren F1 Team Pro 900 NB907GO-MC - Personal Blender 900W 6 accessories (incl. 1x 900ml BPA-free Tritan Cup 1x 700ml BPA-free Tritan Cup 1x Handled Drink Ring 1x To Go Lid)

NutriBullet$118.894.3★21 rev

Newest

by launch date

INKBIRD Insulated Portable Blender 6H Hot/Cold Retention Travel Cup 18000 RPM for Ice Crushing Smoothies & Shakes 80W High Power Type-C Rechargeable 400ml for Gym Office Outdoor

Inkbird$43.851 rev

7mo ago

NutriBullet x McLaren F1 Team Pro 900 NB907GO-MC - Personal Blender 900W 6 accessories (incl. 1x 900ml BPA-free Tritan Cup 1x 700ml BPA-free Tritan Cup 1x Handled Drink Ring 1x To Go Lid)

NutriBullet$118.8921 rev

11mo ago

Portable Blender 300ml 22000rpm Fruit Juice Mixer 1200mAh USB Rechargeable Mini Juicer Cup for Shakes and Smoothies Travel Blender for Vege Coffee Home Office Camping(Blue)

SWOQ$16.737 rev

3y ago

Philips 3000 Series Blender HR2041/50 ProBlend System Ice Crushing in 45s 1.9L Capacity 450W Pulse Setting Plastic Jar

Philips$54.92307 rev

4y ago

Crompton ACGM Ameo 750 W Mixer Grinder 1 N

Crompton$82.567,626 rev

5y ago

What buyers say about blender

What buyers praise and complain about, mined from review topics.

What buyers love

Mixing/Blending50%

“Its the most convenient blender to have my smoothies”

Design-Overall25%

“Nice aesthetically only”

What buyers complain about

Storage Capacity50%

“Couldnt contain much”

Top return reasons

Safety Standards100%

Common questions

Is blender profitable to sell on Amazon Singapore?: The niche generates $31K/yr across 8 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +6.9%. Flapen's verdict: Skip it (37/100).
How competitive is the blender niche?: 8 brands and 11 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in blender?: Top complaints mined from reviews: Storage Capacity. The return rate is 1.8%.
When does demand for blender peak?: Demand peaks in Jul–Oct–Nov; the busiest month runs 2.0× the quietest.
What does it cost to enter the blender niche?: Listings span $16.73–$198.72; the average listing price is $96.50 (sweet spot $15–$100). The average incumbent carries 5,259 reviews — the moat a new listing must climb.