How competitive is the Blender niche on Amazon Singapore?

8 brands and 11 sellers compete in Blender on Amazon Singapore. The top 5 Blender products take 87% of clicks and its top 5 brands hold 87% of demand.

What do buyers complain about in Blender?

Blender buyers on Amazon Singapore complain most about Storage Capacity, the themes mined from the niche's reviews. Its return rate is 1.8%.

What does it cost to enter the Blender niche?

Blender sells for $96.50 on average on Amazon Singapore, inside our $15–$100 sweet spot. Listings span $16.73–$198.72. The average incumbent carries 5,259 reviews — the moat a new listing must climb.

Blender

a small market ($31K/yr) — Blender doesn't clear our bar today.

Signals Low Review Barrier Quality Gap High Price

Flapen Score

Skip it

Top 45% of 214 Home niches · +1 vs the category median of 36

This niche Category average · 214 niches

Is Blender profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Blender is a $31K/yr Amazon Singapore market (36K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jul–Oct–Nov. Verdict: Skip it — 37/100.

Blender: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +6.9% over the last 90 days and 0.9% of searches end in a purchase.

$31K

revenue / yr

Units sold / yr500

Search volume / yr+6.9%36K

Conversion rate0.9%

Avg price$96.50

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers8 · 11

Top-5 product click share87%

Open market13%

Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.6★ — the gap to enter on.

0/100

page quality · 8 products

Top Blender products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Philips 3000 Series Blender HR2041/50 ProBlend System Ice Crushing in 45s 1.9L Capacity 450W Pulse Setting Plastic Jar

Price: $54.92
Rating: 4.1/5
Reviews: 307
Age: 4y ago

Butterfly Jet Elite 750-Watt Mixer Grinder with 4 Jars (Grey)

Price: $98.99
Rating: 3.9/5
Reviews: 31,472
Age: 6y ago

Preethi Blue Leaf Platinum MG 139 750-Watt Mixer Grinder

Price: $198.72
Rating: 4.2/5
Reviews: 2,618
Age: 13y ago

Portable Blender 300ml 22000rpm Fruit Juice Mixer 1200mAh USB Rechargeable Mini Juicer Cup for Shakes and Smoothies Travel Blender for Vege Coffee Home Office Camping(Blue)

Price: $16.73
Rating: 3.4/5
Reviews: 7
Age: 3y ago

NutriBullet x McLaren F1 Team Pro 900 NB907GO-MC - Personal Blender 900W 6 accessories (incl. 1x 900ml BPA-free Tritan Cup 1x 700ml BPA-free Tritan Cup 1x Handled Drink Ring 1x To Go Lid)

Price: $118.89
Rating: 4.3/5
Reviews: 21
Age: 11mo ago

Newest

by launch date

INKBIRD Insulated Portable Blender 6H Hot/Cold Retention Travel Cup 18000 RPM for Ice Crushing Smoothies & Shakes 80W High Power Type-C Rechargeable 400ml for Gym Office Outdoor

Price: $43.85
Rating: 1.0/5
Reviews: 1
Age: 7mo ago

NutriBullet x McLaren F1 Team Pro 900 NB907GO-MC - Personal Blender 900W 6 accessories (incl. 1x 900ml BPA-free Tritan Cup 1x 700ml BPA-free Tritan Cup 1x Handled Drink Ring 1x To Go Lid)

Price: $118.89
Rating: 4.3/5
Reviews: 21
Age: 11mo ago

Portable Blender 300ml 22000rpm Fruit Juice Mixer 1200mAh USB Rechargeable Mini Juicer Cup for Shakes and Smoothies Travel Blender for Vege Coffee Home Office Camping(Blue)

Price: $16.73
Rating: 3.4/5
Reviews: 7
Age: 3y ago

Philips 3000 Series Blender HR2041/50 ProBlend System Ice Crushing in 45s 1.9L Capacity 450W Pulse Setting Plastic Jar

Price: $54.92
Rating: 4.1/5
Reviews: 307
Age: 4y ago

Crompton ACGM Ameo 750 W Mixer Grinder 1 N

Price: $82.56
Rating: 4.0/5
Reviews: 7,626
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

13%

Philips38%
Butterfly13%
Preethi10%
SWOQ9%
NutriBullet8%
Inkbird8%
Open — no brand owns it (2 brands, 13%)

Blender demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume36KCVR0.9%Products8Brands8Top 5 Brands87%OOS Rate33.1%Rating3.6★Reviews5,259Avg BSR#21

Peak months: Jul, Oct, Nov · busiest ÷ quietest = 2.0×

What reviews say buyers love and hate about Blender

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews

Mixing/Blending50%

“Its the most convenient blender to have my smoothies”

Design-Overall25%

“Nice aesthetically only”

What buyers complain about

50% of reviews

Storage Capacity50%

“Couldnt contain much”

Blender return rate & reasons

Why buyers send it back, as a share of all return requests.

1.8%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Safety Standards

100%

Common Blender questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Blender 37/100 on Amazon Singapore — Skip it. The niche generates $31K/yr across 8 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved +6.9% over the last 90 days.