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Blender

Fail

Shoppers spend an estimated $31K a year here, so Blender is a Fail.

Flapen Score
37
37 / 100
Top 45% of 214 Home niches · +1 vs the category median of 36
Market size
$31K/yr36K searches / yr
90-day growth
+6.9%search demand this quarter
Competition
87%top-5 click share · 8 brands · 11 sellers

Flapen Score

Blender against its category

The dotted line is the Home average. Past it, Blender is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blender market on Amazon at a glance

Shoppers on Amazon Singapore searched for Blender 36K times last year and spent an estimated $31K. The top 5 brands take 87% of clicks. Demand peaks in Jul–Oct–Nov. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
+6.9%
Conversion, latest week
0.9%
Market size, estimated
$31Ka year
Peak month
July2.0× the quietest month
Top search term
blender28K searches a year

02 · Price

A sale here is worth $96.50.

Listings sell for $96.50 on average, from $16.73 to $198.72. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $96.50 that is $0 to $10K a year per listing.

Average price
$96.50inside the $15 to $100 sweet spot
Price range
$16.73–$198.72
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
1.8%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

25% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 33.1% of listings are out of stock. The average listing ranks #21 within Home. It carries 5,259 reviews at 3.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
50%
Out of stock, average day
33.1%
Average rank
#21in Home
Average rating
3.64 starsAmazon Singapore average 4.47 stars
Average reviews
5,259per listing
Listings tracked
8

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top Blender products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

11

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

13%

  • Brand 138%
  • Brand 213%
  • Brand 310%
  • Brand 49%
  • Brand 58%
  • Brand 68%
  • Open — no brand owns it (2 brands, 13%)

Demand

Blender search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Oct, Nov · busiest ÷ quietest = 2.0×

Reviews and returns

What reviews say buyers love and hate about Blender

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Mixing/Blending”
50%of negative reviews mention “Storage Capacity”
1.8%of orders come back
“Couldnt contain much”
A buyer, on “Storage Capacity”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

4 topics

NegativePositive

Keep looking

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FAQ

Common Blender questions

Answered from the same tracked data.