Blanket
FailShoppers spend an estimated $0 a year here, so Blanket is a Fail.
- Flapen Score
- 43 / 100Top 21% of 214 Home niches · +7 vs the category median of 3643
- Market size
- $0/yr9K searches / yr
- 90-day growth
- -0.1%search demand this quarter
- Competition
- 64%top-5 click share · 10 brands · 26 sellers
Flapen Score
Blanket against its category
The dotted line is the Home average. Past it, Blanket is stronger. Inside it, weaker.
Market
The Blanket market on Amazon at a glance
Shoppers on Amazon Singapore searched for Blanket 9K times last year and spent an estimated $0. The top 5 brands take 74% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 9K
- Growth, 90 days vs prior 90
- -0.1%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Peak month
- December2.6× the quietest month
- Top search term
- blanket9K searches a year
02 · Price
A sale here is worth $39.35.
Listings sell for $39.35 on average, from $21.53 to $88.49. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $39.35 that is $0 to $4K a year per listing.
- Average price
- $39.35inside the $15 to $100 sweet spot
- Price range
- $21.53–$88.49
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 0–100
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 0.7%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
18% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 21.4% of listings are out of stock. The average listing ranks #19 within Home. It carries 10,914 reviews at 4.14 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 18%
- Prime listings
- 82%
- Out of stock, average day
- 21.4%
- Average rank
- #19in Home
- Average rating
- 4.14 starsAmazon Singapore average 4.47 stars
- Average reviews
- 10,914per listing
- Listings tracked
- 11
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Blanket products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Kumori Blanket Single Winter Blanket Lightweight Warm Soft Fluffy Microfiber Anti-Static All Seasons Overweight Washable 55.1 x 78.7 inches (140 x 200 cm) Ivory
- Price
- $21.53
- Rating
- 4.4/5
- Reviews
- 2,142
- Age
- 5y ago

TASTHROW Large Flannel Fleece Throw Blanket 5070 Inch - Cozy Lightweight Thick Blanket - All Seasons Suitable for Women Men and Kids (Pink)
- Price
- $31.44
- Rating
- 4.6/5
- Reviews
- 4,686
- Age
- 2y ago

BEDELITE Fleece Throw Blanket for Couch - 300GSM Soft & Warm Fluffy Cream White Blanket Decorative and Giftable Striped Blankets for Women Men 50x60
- Price
- $32.30
- Rating
- 4.5/5
- Reviews
- 2,755
- Age
- 2y ago

TOPCEE Weighted Blanket (20lbs 60x80 Queen Size) Cooling Breathable Heavy Microfiber With Glass Beads for Adult All-Season Summer Fall Winter Soft Thick Comfort
- Price
- $71.27
- Rating
- 4.5/5
- Reviews
- 9,006
- Age
- 4y ago

Flew Signature Series Luxury Hotel Quilt Comforter Hotel & Homestay Preferred (Single) Twin
- Price
- $25.65
- Rating
- 3.8/5
- Reviews
- 21
- Age
- 4y ago
Trending
estimated 90-day click momentum
YnM Weighted Blanket for Insomnia Anxiety and Stress 100% Cotton with Premium Glass Beads (Navy 60x80 15lbs) Suit for One Person(~140lb) Use on Queen/King Bed
- Price
- $88.49
- Rating
- 4.6/5
- Reviews
- 5,829
- Age
- 7y ago

TOPCEE Weighted Blanket (20lbs 60x80 Queen Size) Cooling Breathable Heavy Microfiber With Glass Beads for Adult All-Season Summer Fall Winter Soft Thick Comfort
- Price
- $71.27
- Rating
- 4.5/5
- Reviews
- 9,006
- Age
- 4y ago

Kumori Blanket Single Winter Blanket Lightweight Warm Soft Fluffy Microfiber Anti-Static All Seasons Overweight Washable 55.1 x 78.7 inches (140 x 200 cm) Ivory
- Price
- $21.53
- Rating
- 4.4/5
- Reviews
- 2,142
- Age
- 5y ago

Kumori Warm Blanket Fluffy Flannel Blanket Antibacterial Odor-Resistant Anti-Static All Seasons Washable Soft (Navy Single 55.1 x 78.7 inches (140 x 200 cm)
- Price
- $22.11
- Rating
- 4.4/5
- Reviews
- 2,142
- Age
- 4y ago

TASTHROW Large Flannel Fleece Throw Blanket 5070 Inch - Cozy Lightweight Thick Blanket - All Seasons Suitable for Women Men and Kids (Pink)
- Price
- $31.44
- Rating
- 4.6/5
- Reviews
- 4,686
- Age
- 2y ago
Newest
by launch date
EPITEX Epinova Air Down Reversable Blanket Comforter Duvet Soft Blanket Light Weight Machine Washable Single Size 150 x 210cm (Light Purple | Wild Berry)
- Price
- $31.29
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 11mo ago

100% Cotton Blankets for Bed - Waffle Weave Blankets for Summer Lightweight and Breathable Soft Woven Blanket for Spring (Dark Grey Throw (50 x 60))
- Price
- $23.24
- Rating
- 4.4/5
- Reviews
- 2,137
- Age
- 1y ago

BEDELITE Fleece Throw Blanket for Couch - 300GSM Soft & Warm Fluffy Cream White Blanket Decorative and Giftable Striped Blankets for Women Men 50x60
- Price
- $32.30
- Rating
- 4.5/5
- Reviews
- 2,755
- Age
- 2y ago

TASTHROW Large Flannel Fleece Throw Blanket 5070 Inch - Cozy Lightweight Thick Blanket - All Seasons Suitable for Women Men and Kids (Pink)
- Price
- $31.44
- Rating
- 4.6/5
- Reviews
- 4,686
- Age
- 2y ago

Boho Throw Blanket for Couch 100% Cotton Ultra Soft Rustic Quilt Butterfly and Floral Double Embroidery Summer Throw Blanket 50x60 All Season Throws for Sofa Chair
- Price
- $34.22
- Rating
- 4.7/5
- Reviews
- 2,908
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
26
Est. top-5 brand share
74%
Top 20: 100%
Est. top-5 click share
64%
Top 20: 100%
Open market
20%
- クモリ\良質の寝具∞KUMOri27%
- TASTHROW14%
- BEDELITE11%
- Topcee11%
- FLEW11%
- Ynm6%
Demand
Blanket search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.6×
Reviews and returns
What reviews say buyers love and hate about Blanket
We read the reviews and the return reasons for every product selling here.
“Not as advertised”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
2 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blanket questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









