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Blanket

Fail

Shoppers spend an estimated $0 a year here, so Blanket is a Fail.

Flapen Score
43
43 / 100
Top 21% of 214 Home niches · +7 vs the category median of 36
Market size
$0/yr9K searches / yr
90-day growth
-0.1%search demand this quarter
Competition
64%top-5 click share · 10 brands · 26 sellers

Flapen Score

Blanket against its category

The dotted line is the Home average. Past it, Blanket is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blanket market on Amazon at a glance

Shoppers on Amazon Singapore searched for Blanket 9K times last year and spent an estimated $0. The top 5 brands take 74% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
9K
Growth, 90 days vs prior 90
-0.1%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
December2.6× the quietest month
Top search term
blanket9K searches a year

02 · Price

A sale here is worth $39.35.

Listings sell for $39.35 on average, from $21.53 to $88.49. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $39.35 that is $0 to $4K a year per listing.

Average price
$39.35inside the $15 to $100 sweet spot
Price range
$21.53–$88.49
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
0.7%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

18% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 21.4% of listings are out of stock. The average listing ranks #19 within Home. It carries 10,914 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
18%
Prime listings
82%
Out of stock, average day
21.4%
Average rank
#19in Home
Average rating
4.14 starsAmazon Singapore average 4.47 stars
Average reviews
10,914per listing
Listings tracked
11

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

26

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

20%

  • Brand 127%
  • Brand 214%
  • Brand 311%
  • Brand 411%
  • Brand 511%
  • Brand 66%

Demand

Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.6×

Reviews and returns

What reviews say buyers love and hate about Blanket

We read the reviews and the return reasons for every product selling here.

50%of negative reviews mention “Advertised Vs Actual Product”
0.7%of orders come back
“Not as advertised”
A buyer, on “Advertised Vs Actual Product”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

2 topics

NegativePositive

Keep looking

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FAQ

Common Blanket questions

Answered from the same tracked data.