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Blanket

a small market ($0/yr) — Blanket doesn't clear our bar today.

Flapen Score

43
Skip it

Top 21% of 214 Home niches · +7 vs the category median of 36

Market size 0Growth 25Conversion 0Competition 36Returns 96Price range 95Avg price 95Brand share 52Review moat 21Quality gap 86
This niche Category average · 214 niches

Is Blanket profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Blanket is a $0/yr Amazon Singapore market (9K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 43/100.

Blanket: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -0.1% over the last 90 days and 0.0% of searches end in a purchase.

$0

revenue / yr

Units sold / yr100
Search volume / yr-0.1%9K
Conversion rate0.0%
Avg price$39.35

Who owns the niche?

The top 5 brands hold 74% of demand, so 26% of the market is open.

26%

open market share

Brands · sellers10 · 26
Top-5 product click share64%
Open market26%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 11 products

Sponsored placement18%
New entrants (1y)1· 0 succeeded
Avg rating4.1★
Avg reviews10,914

Top Blanket products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

$0$0$0$0$01101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

26

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

20%

  • クモリ\良質の寝具∞KUMOri27%
  • TASTHROW14%
  • BEDELITE11%
  • Topcee11%
  • FLEW11%
  • Ynm6%

Blanket demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume9KCVR0.0%Products11Brands10Top 5 Brands74%OOS Rate21.4%Rating4.1★Reviews10,914Avg BSR#19
900700Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.6×

What reviews say buyers love and hate about Blanket

What buyers mention most, as a share of all reviews.

What buyers complain about

100% of reviews
Advertised Vs Actual Product50%

Not as advertised

Material Quality50%

Not 100% cotton

Common Blanket questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Blanket 43/100 on Amazon Singapore — Skip it. The niche generates $0/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -0.1% over the last 90 days.
Search demand for Blanket on Amazon Singapore peaks in Jan–Nov–Dec, where the busiest month runs 2.6× the quietest.

Best Flapen score

The highest-scoring niches we track right now, across every category.