Is blanket profitable to sell on Amazon Singapore?

The niche generates $0/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -0.1%. Flapen's verdict: Skip it (43/100).

How competitive is the blanket niche?

10 brands and 26 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in blanket?

Top complaints mined from reviews: Advertised Vs Actual Product, Material Quality. The return rate is 0.7%.

When does demand for blanket peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 2.6× the quietest.

What does it cost to enter the blanket niche?

Listings span $21.53–$88.49; the average listing price is $39.35 (sweet spot $15–$100). The average incumbent carries 10,914 reviews — the moat a new listing must climb.

blanket

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Incredible$39.35

avg listing price — sweet spot $15–$100

Price range

Incredible$21.53–$88.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-0.1%

90-day search growth — must beat 0% to launch

Review moat

Bad10,913.64

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$0

$0/yr · 9K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Singapore niche tracking, blanket is a $0/yr Amazon Singapore market (9K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

blanket market data

Units sold / yr: 0–100; avg 0–100/product
Revenue / yr: $0–$4K; units × avg price
Conversion rate: 0.0%
Avg BSR: #19
Page quality: 0%
Prime: 82%
Sponsored: 18%
Out of stock: 21.4%
Avg brand age: 46 months
Avg seller age: 0 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

20%

クモリ＼良質の寝具∞ＫＵＭＯｒｉ27%
TASTHROW14%
BEDELITE11%
Topcee11%
FLEW11%
Ynm6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.1% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.6×

Open Trend

Top blanket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kumori Blanket Single Winter Blanket Lightweight Warm Soft Fluffy Microfiber Anti-Static All Seasons Overweight Washable 55.1 x 78.7 inches (140 x 200 cm) Ivory

クモリ＼良質の寝具∞ＫＵＭＯｒｉ$21.534.4★2,142 rev

TASTHROW Large Flannel Fleece Throw Blanket 5070 Inch - Cozy Lightweight Thick Blanket - All Seasons Suitable for Women Men and Kids (Pink)

TASTHROW$31.444.6★4,686 rev

BEDELITE Fleece Throw Blanket for Couch - 300GSM Soft & Warm Fluffy Cream White Blanket Decorative and Giftable Striped Blankets for Women Men 50x60

BEDELITE$32.304.5★2,755 rev

TOPCEE Weighted Blanket (20lbs 60x80 Queen Size) Cooling Breathable Heavy Microfiber With Glass Beads for Adult All-Season Summer Fall Winter Soft Thick Comfort

Topcee$71.274.5★9,006 rev

Flew Signature Series Luxury Hotel Quilt Comforter Hotel & Homestay Preferred (Single) Twin

FLEW$25.653.8★21 rev

Newest

by launch date

EPITEX Epinova Air Down Reversable Blanket Comforter Duvet Soft Blanket Light Weight Machine Washable Single Size 150 x 210cm (Light Purple | Wild Berry)

EPITEX$31.291 rev

11mo ago

100% Cotton Blankets for Bed - Waffle Weave Blankets for Summer Lightweight and Breathable Soft Woven Blanket for Spring (Dark Grey Throw (50 x 60))

QUBA LINEN$23.242,137 rev

1y ago

BEDELITE Fleece Throw Blanket for Couch - 300GSM Soft & Warm Fluffy Cream White Blanket Decorative and Giftable Striped Blankets for Women Men 50x60

BEDELITE$32.302,755 rev

2y ago

TASTHROW Large Flannel Fleece Throw Blanket 5070 Inch - Cozy Lightweight Thick Blanket - All Seasons Suitable for Women Men and Kids (Pink)

TASTHROW$31.444,686 rev

2y ago

Boho Throw Blanket for Couch 100% Cotton Ultra Soft Rustic Quilt Butterfly and Floral Double Embroidery Summer Throw Blanket 50x60 All Season Throws for Sofa Chair

LUTBM$34.222,908 rev

3y ago

What buyers say about blanket

What buyers praise and complain about, mined from review topics.

What buyers complain about

Advertised Vs Actual Product50%

“Not as advertised”

Material Quality50%

“Not 100% cotton”

Common questions

Is blanket profitable to sell on Amazon Singapore?: The niche generates $0/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -0.1%. Flapen's verdict: Skip it (43/100).
How competitive is the blanket niche?: 10 brands and 26 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in blanket?: Top complaints mined from reviews: Advertised Vs Actual Product, Material Quality. The return rate is 0.7%.
When does demand for blanket peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 2.6× the quietest.
What does it cost to enter the blanket niche?: Listings span $21.53–$88.49; the average listing price is $39.35 (sweet spot $15–$100). The average incumbent carries 10,914 reviews — the moat a new listing must climb.