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Bath Mat

Fail

Shoppers spend an estimated $1K a year here, so Bath Mat is a Fail.

Flapen Score
30
30 / 100
Ranks 166 of 214 Home niches · −6 vs the category median of 36
Market size
$1K/yr11K searches / yr
90-day growth
-2.0%search demand this quarter
Competition
75%top-5 click share · 7 brands · 20 sellers

Flapen Score

Bath Mat against its category

The dotted line is the Home average. Past it, Bath Mat is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bath Mat market on Amazon at a glance

Shoppers on Amazon Singapore searched for Bath Mat 11K times last year and spent an estimated $1K. The top 5 brands take 92% of clicks. Demand peaks in Oct. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 11K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1K a year.

Searches, last 12 months
11K
Growth, 90 days vs prior 90
-2.0%
Conversion, latest week
0.4%
Market size, estimated
$1Ka year
Peak month
October2.1× the quietest month
Top search term
bath mat4K searches a year

02 · Price

A sale here is worth $22.53.

Listings sell for $22.53 on average, from $13.13 to $63.67. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $22.53 that is $0 to $2K a year per listing.

Average price
$22.53inside the $15 to $100 sweet spot
Price range
$13.13–$63.67
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

45% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 22.9% of listings are out of stock. The average listing ranks #25 within Home. It carries 12,410 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
91%
Out of stock, average day
22.9%
Average rank
#25in Home
Average rating
4.60 starsAmazon Singapore average 4.47 stars
Average reviews
12,410per listing
Listings tracked
11

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Bath Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

20

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

4%

  • Brand 145%
  • Brand 215%
  • Brand 314%
  • Brand 413%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (1 brand, 4%)

Demand

Bath Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 2.1×

Search terms

Top Bath Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bath mat4K/yr
  • bathroom mat3K/yr
  • floor mat3K/yr

Reviews and returns

What reviews say buyers love and hate about Bath Mat

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Non-Stick Coating”
2.0%of orders come back
“Super Absorbent Non Slip Bathroom Rug”
A buyer, on “Non-Stick Coating”50% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

3 topics

NegativePositive

Keep looking

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Niches in the same category that score near this one. Research these next.

FAQ

Common Bath Mat questions

Answered from the same tracked data.