bath mat
Skip itA small market ($1K/yr) — this niche doesn't clear our bar today.
Avg price
Great$22.53avg listing price — sweet spot $15–$100
Price range
Great$13.13–$63.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great2.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-2.0%90-day search growth — must beat 0% to launch
Competition
Bad75%top-5 click share — a locked-up shelf
Brand share
Bad92%top-5 brand share — brand-locked demand
Review moat
Bad12,409.55avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$1K$1K/yr · 11K searches
According to Flapen's Amazon Singapore niche tracking, bath mat is a $1K/yr Amazon Singapore market (11K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Oct. Verdict: Skip it — 30/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
bath mat market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- $2K–$6K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #25
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 45%
- Out of stock
- 22.9%
- Avg brand age
- 41 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
20
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
4%
- OLANLY45%
- MODY RODY15%
- ZALL14%
- Generic13%
- Triceratops5%
- Toonorm4%
- Open — no brand owns it (1 brand, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.0% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 2.1×
Top bath mat search terms
- bath mat4K/yr
- bathroom mat3K/yr
- floor mat3K/yr
Top bath mat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OLANLY Bathroom Mat 76.2 x 50.8 cm Extra Soft and Absorbent Rubber Backing Quick Drying Machine Washable for Bathroom Floors Bathtub and Shower Accessories
OLANLY$22.374.4★47,799 rev
OLANLY Bathroom Rugs Mat 30x20 Extra Soft Absorbent Microfiber Bath Rugs Rubber Backing Quick Dry Machine Washable Bath Mats for Bathroom Floor Tub and Shower Home Decor Accessories Grey
OLANLY$20.084.4★66,447 rev
MODY RODY Absorbent Bath Mats for Bathroom Non Slip Bath Rugs for Shower Size 40cm*60cm
MODY RODY$13.885.0★1 rev
ZALL Tan Waffle Bath Mat Super Absorbent Non Slip Bathroom Rug Brown 18x30inch Machine Washable Ultra Soft Floor Mats
ZALL$20.274.2★1,347 rev
Deluxe Bathroom Floor Mat Plush Height (3 cm) Ultra Soft Absorbent Microfiber Plush Bath Mat Rubber Backing Quick Drying Machine Washable and Dryable Bathroom Floor Mats 24 x16 (Beige)
Generic$19.085.0★1 rev
Newest
by launch date
Indoor Door Mat 44x75CM - No Creases Entryway Rug Low-Profile Dirt Trapper Front Door Mat for Inside Entrance Non Slip Rubber Backing Inside Doormat for Entryway Easy Clean Washable (Khaki)
Triceratops$22.4546 rev
Blissful Diary Baby Play Mats for Floor Playground Mat 50x50 Thick Padded Foam Filling for Infants and Toddlers Earth Tones Ap Mat
Blissful Diary$63.67719 rev
Deluxe Bathroom Floor Mat Plush Height (3 cm) Ultra Soft Absorbent Microfiber Plush Bath Mat Rubber Backing Quick Drying Machine Washable and Dryable Bathroom Floor Mats 24 x16 (Beige)
Generic$19.081 rev
Deluxe Bathroom Floor Mat Plush Height (3 cm) Ultra Soft Absorbent Microfiber Plush Bath Mat Rubber Backing Quick Drying Machine Washable and Dryable Bathroom Floor Mats 24 x16 (Gray)
Generic$18.681 rev
OLANLY - Thick Memory Foam Bath Mat 30 X 20 Extra Soft Absorbent Quick Dry Machine Washable Bath Mat for Bathroom Tub and Shower
OLANLY$16.344,479 rev
Trending
90-day click momentumBlissful Diary Baby Play Mats for Floor Playground Mat 50x50 Thick Padded Foam Filling for Infants and Toddlers Earth Tones Ap Mat
Blissful Diary$63.674.6★
Indoor Door Mat 44x75CM - No Creases Entryway Rug Low-Profile Dirt Trapper Front Door Mat for Inside Entrance Non Slip Rubber Backing Inside Doormat for Entryway Easy Clean Washable (Khaki)
Triceratops$22.454.8★
OLANLY Memory Foam Bath Mat Rug 24x16 Ultra Soft and Absorbent Bathroom Rugs Non-Slip Comfortable Machine Washable Bath Carpet for Bathroom Floor Tub Shower and Home Decor Accessories Black
OLANLY$13.134.3★
ZALL Tan Waffle Bath Mat Super Absorbent Non Slip Bathroom Rug Brown 18x30inch Machine Washable Ultra Soft Floor Mats
ZALL$20.274.2★
Deluxe Bathroom Floor Mat Plush Height (3 cm) Ultra Soft Absorbent Microfiber Plush Bath Mat Rubber Backing Quick Drying Machine Washable and Dryable Bathroom Floor Mats 24 x16 (Beige)
Generic$19.085.0★
What buyers say about bath mat
What buyers praise and complain about, mined from review topics.What buyers love
“Super Absorbent Non Slip Bathroom Rug”
“Smart colour design”
“I fell in love when i first saw the colours”
Common questions
- Is bath mat profitable to sell on Amazon Singapore?
- The niche generates $1K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.0%. Flapen's verdict: Skip it (30/100).
- How competitive is the bath mat niche?
- 7 brands and 20 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 92% of demand.
- When does demand for bath mat peak?
- Demand peaks in Oct; the busiest month runs 2.1× the quietest.
- What does it cost to enter the bath mat niche?
- Listings span $13.13–$63.67; the average listing price is $22.53 (sweet spot $15–$100). The average incumbent carries 12,410 reviews — the moat a new listing must climb.