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Bath Mat

a small market ($1K/yr) — Bath Mat doesn't clear our bar today.

Flapen Score

30
Skip it

Ranks 166 of 214 Home niches · −6 vs the category median of 36

Market size 0Growth 24Conversion 5Competition 21Returns 75Price range 92Avg price 94Brand share 20Review moat 20Quality gap 25
This niche Category average · 214 niches

Is Bath Mat profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Bath Mat is a $1K/yr Amazon Singapore market (11K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Oct. Verdict: Skip it — 30/100.

Bath Mat: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -2.0% over the last 90 days and 0.4% of searches end in a purchase.

$1K

revenue / yr

Units sold / yr250
Search volume / yr-2.0%11K
Conversion rate0.4%
Avg price$22.53

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

8%

open market share

Brands · sellers7 · 20
Top-5 product click share75%
Open market8%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 11 products

Sponsored placement45%
New entrants (1y)1· 0 succeeded
Avg rating4.6★
Avg reviews12,410

Top Bath Mat products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

$0$105$210$315$4201101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

20

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

4%

  • OLANLY45%
  • MODY RODY15%
  • ZALL14%
  • Generic13%
  • Triceratops5%
  • Toonorm4%
  • Open — no brand owns it (1 brand, 4%)

Bath Mat demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume11KCVR0.4%Products11Brands7Top 5 Brands92%OOS Rate22.9%Rating4.6★Reviews12,410Avg BSR#25
600400Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 2.1×

Top Bath Mat search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bath mat4K/yr
  • bathroom mat3K/yr
  • floor mat3K/yr

What reviews say buyers love and hate about Bath Mat

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Non-Stick Coating50%

Super Absorbent Non Slip Bathroom Rug

Design-Overall25%

Smart colour design

Color25%

I fell in love when i first saw the colours

Common Bath Mat questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bath Mat 30/100 on Amazon Singapore — Skip it. The niche generates $1K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -2.0% over the last 90 days.
Search demand for Bath Mat on Amazon Singapore peaks in Oct, where the busiest month runs 2.1× the quietest.