How competitive is the Baking Tray niche on Amazon Singapore?

9 brands and 7 sellers compete in Baking Tray on Amazon Singapore. The top 5 Baking Tray products take 56% of clicks and its top 5 brands hold 82% of demand.

What does it cost to enter the Baking Tray niche?

Baking Tray sells for $24.36 on average on Amazon Singapore, inside our $15–$100 sweet spot. Listings span $5.73–$52.67. The average incumbent carries 5,753 reviews — the moat a new listing must climb.

Baking Tray

a small market ($0/yr) — Baking Tray doesn't clear our bar today.

Flapen Score

Skip it

Top 33% of 214 Home niches · +4 vs the category median of 36

This niche Category average · 214 niches

Is Baking Tray profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Baking Tray is a $0/yr Amazon Singapore market (9K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 40/100.

Baking Tray: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +5.4% over the last 90 days and 0.0% of searches end in a purchase.

revenue / yr

Units sold / yr500

Search volume / yr+5.4%9K

Conversion rate0.0%

Avg price$24.36

Who owns the niche?

The top 5 brands hold 82% of demand, so 18% of the market is open.

18%

open market share

Brands · sellers9 · 7

Top-5 product click share56%

Open market18%

Avg brand age73 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 14 products

Top Baking Tray products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

NORDIC WARE Naturals Quarter Sheet with Oven-Safe Nonstick Grid (45383)

Price: $24.62
Rating: 4.6/5
Reviews: 1,292
Age: 4y ago

Glad Cook and Bake Non-Stick Paper 10m

Price: $5.73
Rating: 4.7/5
Reviews: 28
Age: 7y ago

Nordic Ware 3 Piece Bakers Delight Set 1 Pack Natural

Price: $47.39
Rating: 4.5/5
Reviews: 6,936
Age: 8y ago

USA Pan Bakeware Rectangular Cake Pan 9 x 13 inch Nonstick & Quick Release Coating Made in the USA from Aluminized Steel

Price: $32.98
Rating: 4.8/5
Reviews: 7,711
Age: 13y ago

Wiltshire Easybake Medium Square Cake Pan 20 x 4.7 cm Dark Grey

Price: $6.00
Rating: 4.4/5
Reviews: 30
Age: 6y ago

Newest

by launch date

COLLBATH 1Set Stainless Steel Baking Tray with Rack Ovenware Dish for Baking Serving Storage Versatile Kitchen Essential Easy to Clean Stackable Design

Price: $18.94
Rating: 0.0/5
Reviews: 0
Age: 1y ago

Good Cook 9 Inch x 5 Inch Loaf Pan

Price: $14.69
Rating: 4.6/5
Reviews: 9,622
Age: 2y ago

GoodCook 15 x 10.5 Nonstick Carbon Steel Baking Pan & Raised Wire Rack Pizza Crisper Crispy Bacon Multipurpose Cooking Sheet Pan Cooling Rack Kitchen Cookware Set Dishwasher Safe

Price: $21.86
Rating: 4.4/5
Reviews: 7,327
Age: 2y ago

Farberware Nonstick Bakeware Baking Pan/Nonstick Cake Pan Rectangle - 9 Inch x 13 Inch Gray

Price: $21.19
Rating: 4.8/5
Reviews: 3,477
Age: 2y ago

NORDIC WARE Naturals Quarter Sheet with Oven-Safe Nonstick Grid (45383)

Price: $24.62
Rating: 4.6/5
Reviews: 1,292
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

9 flat

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

13%

NORDIC WARE47%
GoodCook11%
Glad9%
USA PAN8%
Wiltshire7%
Wilton5%
Open — no brand owns it (3 brands, 13%)

Baking Tray demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume9KCVR0.0%Products14Brands9Top 5 Brands82%OOS Rate21.1%Rating4.5★Reviews5,753Avg BSR#18

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.3×

Top Baking Tray search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

baking tray5K/yr -4.5%0.7% conv.
baking pan2K/yr +58.1%0.4% conv.
baking sheet1K/yr +14.6%5.4% conv.
oven tray964/yr -21.0%0.0% conv.

Baking Tray return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

83%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

83%

2Compatibility-Overall

17%

Common Baking Tray questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Baking Tray 40/100 on Amazon Singapore — Skip it. The niche generates $0/yr across 14 tracked products. Search demand moved +5.4% over the last 90 days.