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Baking Paper

Fail

Shoppers spend an estimated $7K a year here, so Baking Paper is a Fail.

Flapen Score
30
30 / 100
Ranks 166 of 214 Home niches · −6 vs the category median of 36
Market size
$7K/yr10K searches / yr
90-day growth
-33.9%search demand this quarter
Competition
90%top-5 click share · 6 brands · 10 sellers

Flapen Score

Baking Paper against its category

The dotted line is the Home average. Past it, Baking Paper is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baking Paper market on Amazon at a glance

Shoppers on Amazon Singapore searched for Baking Paper 10K times last year and spent an estimated $7K. The top 5 brands take 96% of clicks. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 7.1% of those searches ended in a purchase.

Shoppers searched for this 10K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -33.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.

Searches, last 12 months
10K
Growth, 90 days vs prior 90
-33.9%
Conversion, latest week
7.1%
Market size, estimated
$7Ka year
Top search term
baking paper8K searches a year

02 · Price

A sale here is worth $9.67.

Listings sell for $9.67 on average, from $3.43 to $25.52. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 500 to 750 of them. At $9.67 that is $5K to $7K a year per listing.

Average price
$9.67under the $15 to $100 sweet spot
Price range
$3.43–$25.52
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
3K–4K
Units per listing a year
500–750
Revenue per listing a year
$5K–$7K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

13% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #11 within Home. It carries 5,642 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
13%
Prime listings
100%
Out of stock, average day
12.3%
Average rank
#11in Home
Average rating
4.53 starsAmazon Singapore average 4.47 stars
Average reviews
5,642per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Baking Paper products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 90% of clicks. A locked shelf that new listings rarely crack.

$0$1K$2K$3K$4K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6 rising

Sellers

10

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

90%

Top 20: 100%

Open market

0%

  • Glad59%
  • 365 by Whole Foods Market13%
  • Reynolds13%
  • NoStik6%
  • If You Care5%
  • Baker's Signature4%

Demand

Baking Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300200Black Friday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 3.7× · 9 of 12 months tracked

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Baking Paper questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data