Baking Paper
FailShoppers spend an estimated $7K a year here, so Baking Paper is a Fail.
- Flapen Score
- 30 / 100Ranks 166 of 214 Home niches · −6 vs the category median of 3630
- Market size
- $7K/yr10K searches / yr
- 90-day growth
- -33.9%search demand this quarter
- Competition
- 90%top-5 click share · 6 brands · 10 sellers
Flapen Score
Baking Paper against its category
The dotted line is the Home average. Past it, Baking Paper is stronger. Inside it, weaker.
Market
The Baking Paper market on Amazon at a glance
Shoppers on Amazon Singapore searched for Baking Paper 10K times last year and spent an estimated $7K. The top 5 brands take 96% of clicks. Flapen scores it 30 out of 100, a Fail.
01 · Demand
An estimated 7.1% of those searches ended in a purchase.
Shoppers searched for this 10K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -33.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.
- Searches, last 12 months
- 10K
- Growth, 90 days vs prior 90
- -33.9%
- Conversion, latest week
- 7.1%
- Market size, estimated
- $7Ka year
- Top search term
- baking paper8K searches a year
02 · Price
A sale here is worth $9.67.
Listings sell for $9.67 on average, from $3.43 to $25.52. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 500 to 750 of them. At $9.67 that is $5K to $7K a year per listing.
- Average price
- $9.67under the $15 to $100 sweet spot
- Price range
- $3.43–$25.52
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $5K–$7K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
13% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #11 within Home. It carries 5,642 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 13%
- Prime listings
- 100%
- Out of stock, average day
- 12.3%
- Average rank
- #11in Home
- Average rating
- 4.53 starsAmazon Singapore average 4.47 stars
- Average reviews
- 5,642per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Baking Paper products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Glad Cook and Bake Non-Stick Paper 10m
- Price
- $5.73
- Rating
- 4.7/5
- Reviews
- 28
- Age
- 7y ago

365 by Whole Foods Market Unbleached Parchment Paper 6.7 sq m
- Price
- $10.82
- Rating
- 4.8/5
- Reviews
- 1,211
- Age
- 2y ago

Reynolds Kitchens Unbleached Parchment Paper Roll 45 Square Feet
- Price
- $7.84
- Rating
- 4.8/5
- Reviews
- 22,187
- Age
- 7y ago

Reynolds Cut-Rite Wax Paper 75 Sq Ft
- Price
- $3.43
- Rating
- 3.0/5
- Reviews
- 9
- Age
- 6y ago

If You Care Parchment Baking Paper 70 Sq Ft Roll - Unbleached Chlorine Free Greaseproof Silicone Coated Standard Size Fits 13 Inch Pans
- Price
- $10.85
- Rating
- 4.7/5
- Reviews
- 17,033
- Age
- 13y ago
Trending
estimated 90-day click momentum
NoStik 1 BBB 477 Bake Liner Regular
- Price
- $6.29
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 8y ago

Unbleached Parchment Paper Roll 15 in x 210 ft 260 Sq.Ft Paper Baking Paper by Bakers Signature | Silicone Coated Will not Soak Through or Burn Non-Toxic & Comes in Convenient Packaging
- Price
- $25.52
- Rating
- 4.7/5
- Reviews
- 4,668
- Age
- 5y ago

365 by Whole Foods Market Unbleached Parchment Paper 6.7 sq m
- Price
- $10.82
- Rating
- 4.8/5
- Reviews
- 1,211
- Age
- 2y ago

Reynolds Kitchens Unbleached Parchment Paper Roll 45 Square Feet
- Price
- $7.84
- Rating
- 4.8/5
- Reviews
- 22,187
- Age
- 7y ago

NoStik 1 DDD 193 Bake Liner Brown
- Price
- $6.91
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3y ago
Newest
by launch date
365 by Whole Foods Market Unbleached Parchment Paper 6.7 sq m
- Price
- $10.82
- Rating
- 4.8/5
- Reviews
- 1,211
- Age
- 2y ago

NoStik 1 DDD 193 Bake Liner Brown
- Price
- $6.91
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3y ago

Unbleached Parchment Paper Roll 15 in x 210 ft 260 Sq.Ft Paper Baking Paper by Bakers Signature | Silicone Coated Will not Soak Through or Burn Non-Toxic & Comes in Convenient Packaging
- Price
- $25.52
- Rating
- 4.7/5
- Reviews
- 4,668
- Age
- 5y ago

Reynolds Cut-Rite Wax Paper 75 Sq Ft
- Price
- $3.43
- Rating
- 3.0/5
- Reviews
- 9
- Age
- 6y ago

Glad Cook and Bake Non-Stick Paper 10m
- Price
- $5.73
- Rating
- 4.7/5
- Reviews
- 28
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 90% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
10
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
90%
Top 20: 100%
Open market
0%
- Glad59%
- 365 by Whole Foods Market13%
- Reynolds13%
- NoStik6%
- If You Care5%
- Baker's Signature4%
Demand
Baking Paper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 3.7× · 9 of 12 months tracked
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baking Paper questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









