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Baking Paper

Fail

Shoppers spend an estimated $7K a year here, so Baking Paper is a Fail.

Flapen Score
30
30 / 100
Ranks 166 of 214 Home niches · −6 vs the category median of 36
Market size
$7K/yr10K searches / yr
90-day growth
-33.9%search demand this quarter
Competition
90%top-5 click share · 6 brands · 10 sellers

Flapen Score

Baking Paper against its category

The dotted line is the Home average. Past it, Baking Paper is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baking Paper market on Amazon at a glance

Shoppers on Amazon Singapore searched for Baking Paper 10K times last year and spent an estimated $7K. The top 5 brands take 96% of clicks. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 7.1% of those searches ended in a purchase.

Shoppers searched for this 10K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -33.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.

Searches, last 12 months
10K
Growth, 90 days vs prior 90
-33.9%
Conversion, latest week
7.1%
Market size, estimated
$7Ka year
Top search term
baking paper8K searches a year

02 · Price

A sale here is worth $9.67.

Listings sell for $9.67 on average, from $3.43 to $25.52. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 500 to 750 of them. At $9.67 that is $5K to $7K a year per listing.

Average price
$9.67under the $15 to $100 sweet spot
Price range
$3.43–$25.52
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
3K–4K
Units per listing a year
500–750
Revenue per listing a year
$5K–$7K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

13% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #11 within Home. It carries 5,642 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
13%
Prime listings
100%
Out of stock, average day
12.3%
Average rank
#11in Home
Average rating
4.53 starsAmazon Singapore average 4.47 stars
Average reviews
5,642per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Baking Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

10

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Brand 159%
  • Brand 213%
  • Brand 313%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Baking Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300200Black Friday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 3.7× · 9 of 12 months tracked

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Baking Paper questions

Answered from the same tracked data.