baking paper
Skip itA small market ($7K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Price range
Okay$3.43–$25.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.67avg listing price — sweet spot $15–$100
Review moat
Bad5,642.25avg incumbent reviews — the moat a new listing must climb
Brand share
Bad96%top-5 brand share — brand-locked demand
Growth
Bad-33.9%90-day search growth — must beat 0% to launch
Competition
Bad90%top-5 click share — a locked-up shelf
Market size
Bad$7K$7K/yr · 10K searches
According to Flapen's Amazon Singapore niche tracking, baking paper is a $7K/yr Amazon Singapore market (10K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 30/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
baking paper market data
- Units sold / yr
- 3K–4K
- avg 500–750/product
- Revenue / yr
- $29K–$39K
- units × avg price
- Conversion rate
- 7.1%
- Avg BSR
- #11
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 13%
- Out of stock
- 12.3%
- Avg brand age
- 69 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
10
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- Glad59%
- 365 by Whole Foods Market13%
- Reynolds13%
- NoStik6%
- If You Care5%
- Baker's Signature4%
Demand
Weekly Amazon search volume, last 38 weeks — -33.9% search growth over the last 90 days.Top baking paper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Glad Cook and Bake Non-Stick Paper 10m
Glad$5.734.7★28 rev
365 by Whole Foods Market Unbleached Parchment Paper 6.7 sq m
365 by Whole Foods Market$10.824.8★1,211 rev
Reynolds Kitchens Unbleached Parchment Paper Roll 45 Square Feet
Reynolds$7.844.8★22,187 rev
Reynolds Cut-Rite Wax Paper 75 Sq Ft
Reynolds$3.433.0★9 rev
If You Care Parchment Baking Paper 70 Sq Ft Roll - Unbleached Chlorine Free Greaseproof Silicone Coated Standard Size Fits 13 Inch Pans
If You Care$10.854.7★17,033 rev
Newest
by launch date365 by Whole Foods Market Unbleached Parchment Paper 6.7 sq m
365 by Whole Foods Market$10.821,211 rev
NoStik 1 DDD 193 Bake Liner Brown
NoStik$6.910 rev
Unbleached Parchment Paper Roll 15 in x 210 ft 260 Sq.Ft Paper Baking Paper by Bakers Signature | Silicone Coated Will not Soak Through or Burn Non-Toxic & Comes in Convenient Packaging
Baker's Signature$25.524,668 rev
Reynolds Cut-Rite Wax Paper 75 Sq Ft
Reynolds$3.439 rev
Glad Cook and Bake Non-Stick Paper 10m
Glad$5.7328 rev
Trending
90-day click momentum
NoStik 1 BBB 477 Bake Liner Regular
NoStik$6.295.0★
Unbleached Parchment Paper Roll 15 in x 210 ft 260 Sq.Ft Paper Baking Paper by Bakers Signature | Silicone Coated Will not Soak Through or Burn Non-Toxic & Comes in Convenient Packaging
Baker's Signature$25.524.7★
365 by Whole Foods Market Unbleached Parchment Paper 6.7 sq m
365 by Whole Foods Market$10.824.8★
Reynolds Kitchens Unbleached Parchment Paper Roll 45 Square Feet
Reynolds$7.844.8★
NoStik 1 DDD 193 Bake Liner Brown
NoStik$6.910.0★
Common questions
- Is baking paper profitable to sell on Amazon Singapore?
- The niche generates $7K/yr across 8 tracked products. 90-day search growth is -33.9%. Flapen's verdict: Skip it (30/100).
- How competitive is the baking paper niche?
- 6 brands and 10 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 96% of demand.
- What does it cost to enter the baking paper niche?
- Listings span $3.43–$25.52; the average listing price is $9.67 (sweet spot $15–$100). The average incumbent carries 5,642 reviews — the moat a new listing must climb.