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36

apron

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Market size 0Growth 42Conversion 0Competition 20Returns 100Price range 43Avg price 68Brand share 40Review moat 33Quality gap 57

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Good$14.16

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay$6.87–$21.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+13.6%

90-day search growth — must beat 0% to launch

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,153.5

avg incumbent reviews — the moat a new listing must climb

Competition

Bad76%

top-5 click share — a locked-up shelf

Market size

Bad$0

$0/yr · 5K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Singapore niche tracking, apron is a $0/yr Amazon Singapore market (5K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

apron market data

Units sold / yr
0–100
avg 0–100/product
Revenue / yr
$0–$1K
units × avg price
Conversion rate
0.0%
Avg BSR
#157
Page quality
0%
Prime
70%
Sponsored
40%
Out of stock
3.7%
Avg brand age
52 months
Avg seller age
0 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 rising

Sellers

13

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

13%

  • TOSHE35%
  • NLUS19%
  • Uaussi12%
  • Edwin8%
  • NEWGEM7%
  • OWill6%
  • Open — no brand owns it (3 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +13.6% search growth over the last 90 days.
225175Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Open Trend

Top apron products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$020%$030%$040%$01001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share
1
TOSHE Kitchen Apron Waterdrop Resistant Cotton Apron with adjustable Aprons for Women with Pockets Cooking Apron Powder Pink Standard

TOSHE Kitchen Apron Waterdrop Resistant Cotton Apron with adjustable Aprons for Women with Pockets Cooking Apron Powder Pink Standard

TOSHE$15.854.6★2,633 rev

2
NLUS 2 Pack Kitchen Cooking Aprons Adjustable Bib Soft Chef Apron with 2 Pockets for Men Women (Black Pinstripes/Pink Pinstripes)

NLUS 2 Pack Kitchen Cooking Aprons Adjustable Bib Soft Chef Apron with 2 Pockets for Men Women (Black Pinstripes/Pink Pinstripes)

NLUS$15.524.6★8,397 rev

3
Cotton Linen Apron Cross Back Work Apron for Women with Pockets Pinafore Dress X Cross Halter Apron for Baking Chef Gardening Beige One Size

Cotton Linen Apron Cross Back Work Apron for Women with Pockets Pinafore Dress X Cross Halter Apron for Baking Chef Gardening Beige One Size

Uaussi$21.204.3★5,028 rev

4
EDWIN Apron with Two-Stage Adjustable Back Waist Buttons Solid Color H-Shape with Side Pockets on Both Sides Black X-Large

EDWIN Apron with Two-Stage Adjustable Back Waist Buttons Solid Color H-Shape with Side Pockets on Both Sides Black X-Large

Edwin$16.164.0★393 rev

5
NEWGEM Japanese Linen Cross Back Kitchen Cooking Aprons for Women with Pockets Cute for Baking Painting Gardening Cleaning Gray

NEWGEM Japanese Linen Cross Back Kitchen Cooking Aprons for Women with Pockets Cute for Baking Painting Gardening Cleaning Gray

NEWGEM$12.324.1★3,969 rev

Newest

by launch date
OWill Adjustable Apron Unisex Apron with Pocket Cooking Kitchen Chef Aprons for Women Men Home Kitchen Butchers BBQ Restaurant (Black) black strips L

OWill Adjustable Apron Unisex Apron with Pocket Cooking Kitchen Chef Aprons for Women Men Home Kitchen Butchers BBQ Restaurant (Black) black strips L

OWill$12.672,233 rev

2y ago
COLLBATH Cooking Apron for Women by Oil Bibs Kitchen Work Apron with Pockets for Dishwashing

COLLBATH Cooking Apron for Women by Oil Bibs Kitchen Work Apron with Pockets for Dishwashing

COLLBATH$6.870 rev

2y ago
EDWIN Apron with Two-Stage Adjustable Back Waist Buttons Solid Color H-Shape with Side Pockets on Both Sides Black X-Large

EDWIN Apron with Two-Stage Adjustable Back Waist Buttons Solid Color H-Shape with Side Pockets on Both Sides Black X-Large

Edwin$16.16393 rev

2y ago
NEWGEM Japanese Linen Cross Back Kitchen Cooking Aprons for Women with Pockets Cute for Baking Painting Gardening Cleaning Gray

NEWGEM Japanese Linen Cross Back Kitchen Cooking Aprons for Women with Pockets Cute for Baking Painting Gardening Cleaning Gray

NEWGEM$12.323,969 rev

2y ago
Apron Hand-wiping Design with Large Pocket Women Apron (Pink)

Apron Hand-wiping Design with Large Pocket Women Apron (Pink)

SUMMERCLUB$15.270 rev

2y ago

Trending

90-day click momentum
LOYGLIF Apron for Men Women with Adjustable Straps and Large Pockets Canvas Cotton Cooking Kitchen Chef Bib Aprons Waterproof Black

LOYGLIF Apron for Men Women with Adjustable Straps and Large Pockets Canvas Cotton Cooking Kitchen Chef Bib Aprons Waterproof Black

LOYGLIF$14.684.5★

▲ 144%
COLLBATH Cooking Apron for Women by Oil Bibs Kitchen Work Apron with Pockets for Dishwashing

COLLBATH Cooking Apron for Women by Oil Bibs Kitchen Work Apron with Pockets for Dishwashing

COLLBATH$6.870.0★

▲ 143%
NLUS 2 Pack Kitchen Cooking Aprons Adjustable Bib Soft Chef Apron with 2 Pockets for Men Women (Black Pinstripes/Pink Pinstripes)

NLUS 2 Pack Kitchen Cooking Aprons Adjustable Bib Soft Chef Apron with 2 Pockets for Men Women (Black Pinstripes/Pink Pinstripes)

NLUS$15.524.6★

▲ 62%
TOSHE Kitchen Apron Waterdrop Resistant Cotton Apron with adjustable Aprons for Women with Pockets Cooking Apron Powder Pink Standard

TOSHE Kitchen Apron Waterdrop Resistant Cotton Apron with adjustable Aprons for Women with Pockets Cooking Apron Powder Pink Standard

TOSHE$15.854.6★

▲ 54%
EDWIN Apron with Two-Stage Adjustable Back Waist Buttons Solid Color H-Shape with Side Pockets on Both Sides Black X-Large

EDWIN Apron with Two-Stage Adjustable Back Waist Buttons Solid Color H-Shape with Side Pockets on Both Sides Black X-Large

Edwin$16.164.0★

▲ 17%

What buyers say about apron

What buyers praise and complain about, mined from review topics.

What buyers love

Heating50%

“The material is cooling”

Color50%

“the grey color is nice”

Top return reasons

Drop/Impact Protection33%
Strength33%
Thickness33%

Common questions

Is apron profitable to sell on Amazon Singapore?
The niche generates $0/yr across 10 tracked products. 90-day search growth is +13.6%. Flapen's verdict: Skip it (36/100).
How competitive is the apron niche?
9 brands and 13 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 81% of demand.
When does demand for apron peak?
Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.
What does it cost to enter the apron niche?
Listings span $6.87–$21.20; the average listing price is $14.16 (sweet spot $15–$100). The average incumbent carries 3,154 reviews — the moat a new listing must climb.