alarm clock
Skip itA small market ($4K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$25.56avg listing price — sweet spot $15–$100
Price range
Great$12.33–$73.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay4.1%return rate — above 5% kills the launch gate
Review moat
Okay2,962.74avg incumbent reviews — the moat a new listing must climb
Growth
Okay+2.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$4K$4K/yr · 19K searches
According to Flapen's Amazon Singapore niche tracking, alarm clock is a $4K/yr Amazon Singapore market (19K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Oct. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
alarm clock market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $6K–$13K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #32
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 33%
- Out of stock
- 20.7%
- Avg brand age
- 52 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
28
Top-5 brand share
58%
Top 20: 100%
Top-5 click share
42%
Top 20: 88%
Open market
34%
- ZGHQHCDRH15%
- wave ceptor14%
- Seiko11%
- Generic9%
- Casio9%
- REACHER8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.4% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 2.0×
Top alarm clock products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Casio DQD-851J-8JF Alarm Clock Wave Sceptor Radio Clock Temperature Display Humidity Date Week Electronic Sound Snooze Light Silver
wave ceptor$32.034.5★187 rev
Led Display Digital Alarm Clock Battery Operated Smart Night Light Easy Operation Clock for Kids Heavy Sleepers Bedroom (White)
ZGHQHCDRH$12.335.0★1 rev
Seiko BC402W Clock Table Clock Alarm Clock Radio Waves Digital Calendar Comfort Temperature and Humidity Display 01: White Pearl Body Size: 3.3 x 5.8 x 2.1 inches (8.5 x 14.8 x 5.3 cm)
Seiko$28.264.3★13,036 rev
REACHER Wood Grain Sunrise Alarm Clock and Sound Machine Nightlight Digital Dimmable for Bedroom 26 Sleep White Noise Machine for Baby Adults Wake Up Light for Kids
REACHER$60.494.4★3,235 rev
KWANWA LED Digital Alarm Clock Battery Operated Only Small for Bedroom/Wall/Travel with Constantly Big Red Digits Display
KWANWA$21.714.4★14,887 rev
Newest
by launch dateLed Display Digital Alarm Clock Battery Operated Smart Night Light Easy Operation Clock for Kids Heavy Sleepers Bedroom (White)
ZGHQHCDRH$12.331 rev
Led Display Digital Alarm Clock Battery Operated Smart Night Light Easy Operation Clock for Kids Heavy Sleepers Bedroom (Black)
ZGHQHCDRH$12.862 rev
Led Display Digital Alarm Clock Battery Operated Smart Night Light Easy Operation Clock for Kids Heavy Sleepers Bedroom (Pink)
ZGHQHCDRH$12.892 rev
Large Digital Wall Clock with Temperature Date Display Alarm Battery Operated 12/24 Hour Format 38cm/15 LCD Screen Silver Indoor Clock for Home or Office
Generic$18.762 rev
Digital Alarm Clock with Colour Changing Display 13 Display Modes 3 Alarm Volumes USB-C Charging Port (Gray)
Generic$13.412 rev
Trending
90-day click momentumDigital Alarm Clock with Colour Changing Display 13 Display Modes 3 Alarm Volumes USB-C Charging Port (Gray)
Generic$13.415.0★
Clock with Day and Date for Elderly 7 Large Display Digital Calendar Day Clock with 20 Custom Alarms and Medicine Reminders 12 Display Modes Dimmable Dementia Alzheimers Clocks for Seniors
Roxicosly$73.524.6★
Led Display Digital Alarm Clock Battery Operated Smart Night Light Easy Operation Clock for Kids Heavy Sleepers Bedroom (Pink)
ZGHQHCDRH$12.895.0★
Led Display Digital Alarm Clock Battery Operated Smart Night Light Easy Operation Clock for Kids Heavy Sleepers Bedroom (White)
ZGHQHCDRH$12.335.0★
Casio DQD-851J-8JF Alarm Clock Wave Sceptor Radio Clock Temperature Display Humidity Date Week Electronic Sound Snooze Light Silver
wave ceptor$32.034.5★
What buyers say about alarm clock
What buyers praise and complain about, mined from review topics.What buyers love
“Quality is good”
“fits nicely for its size”
“Design similar to retro Casio watch”
“Very easy to set up”
“This one from Amazon is battery powered”
“The product arrived exactly as described”
“Simple”
What buyers complain about
“plastic light weight/not so solid quality”
“Manual in English”
“Smaller than I expected”
“Doesn't glow too well in dark”
Top return reasons
Common questions
- Is alarm clock profitable to sell on Amazon Singapore?
- The niche generates $4K/yr across 27 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +2.4%. Flapen's verdict: Skip it (45/100).
- How competitive is the alarm clock niche?
- 19 brands and 28 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in alarm clock?
- Top complaints mined from reviews: Material Quality, Instructions/User Manual/Troubleshooting, Size-Overall. The return rate is 4.1%.
- When does demand for alarm clock peak?
- Demand peaks in Oct; the busiest month runs 2.0× the quietest.
- What does it cost to enter the alarm clock niche?
- Listings span $12.33–$73.52; the average listing price is $25.56 (sweet spot $15–$100). The average incumbent carries 2,963 reviews — the moat a new listing must climb.