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Air Purifier

Fail

Shoppers spend an estimated $0 a year here, so Air Purifier is a Fail.

Flapen Score
23
23 / 100
Ranks 205 of 214 Home niches · −13 vs the category median of 36
Market size
$0/yr23K searches / yr
90-day growth
-24.3%search demand this quarter
Competition
76%top-5 click share · 5 brands · 17 sellers

Flapen Score

Air Purifier against its category

The dotted line is the Home average. Past it, Air Purifier is stronger. Inside it, weaker.

23Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Air Purifier market on Amazon at a glance

Shoppers on Amazon Singapore searched for Air Purifier 23K times last year and spent an estimated $0. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 23 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
-24.3%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
November2.2× the quietest month
Top search term
air purifier20K searches a year

02 · Price

A sale here is worth $159.11.

Listings sell for $159.11 on average, from $45.11 to $376.00. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $159.11 that is $0 to $16K a year per listing.

Average price
$159.11above the $15 to $100 sweet spot
Price range
$45.11–$376.00
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$16K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #55 within Home. It carries 14,271 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#55in Home
Average rating
4.56 starsAmazon Singapore average 4.47 stars
Average reviews
14,271per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Air Purifier products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

17

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Brand 172%
  • Brand 211%
  • Brand 311%
  • Brand 44%
  • Brand 53%
  • Open — no brand owns it (0%)

Demand

Air Purifier search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Reviews and returns

What reviews say buyers love and hate about Air Purifier

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Durability”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not working after 4 months”
A buyer, on “Durability”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

Keep looking

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FAQ

Common Air Purifier questions

Answered from the same tracked data.