Air Fryer
weak search conversion (0.4%) — Air Fryer doesn't clear our bar today.
Flapen Score
Top 28% of 214 Home niches · +5 vs the category median of 36
Is Air Fryer profitable on Amazon?
According to Flapen's Amazon Singapore niche tracking, Air Fryer is a $22K/yr Amazon Singapore market (50K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jul–Oct–Nov–Dec. Verdict: Skip it — 41/100.
Air Fryer: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +16.6% over the last 90 days and 0.4% of searches end in a purchase.
$22K
revenue / yr
Who owns the niche?
The top 5 brands hold 87% of demand, so 13% of the market is open.
13%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 31 products
Top Air Fryer products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Philips 2000 Series NA221/09 - Airfryer 4.2L Easy to use Time and energy saving Less oil with RapidAir technology* Cooking window Touchscreen control 13 cooking methods Black/Silver
- Price
- $123.48
- Rating
- 4.3/5
- Reviews
- 14
- Age
- 2y ago
Tefal Easy Fry Mega Digital Air Fryer 7.5L EY855D XL capacity compact 8 preset programmes energy saving dishwasher safe
- Price
- $144.27
- Rating
- 4.5/5
- Reviews
- 6,169
- Age
- 1y ago
Philips 1000 Series NA120/09 - Airfryer 4.2L Capacity 1500W Healthy Oil-Free Frying Compact Design Dishwasher-Safe Parts Black Finish
- Price
- $57.98
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 2y ago
Philips Air Fryer 2000 Series NA231/09 - Airfryer 6.2L 13-in-1 functions Compact Design with Cooking Window Black
- Price
- $133.09
- Rating
- 4.3/5
- Reviews
- 14
- Age
- 1y ago
Xiaomi BHR8589GB Air Fryer Essential 6L
- Price
- $63.64
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago
Trending
90-day click momentum
Philips 4000 Series NA462/79 - Stacked Dual Basket Airfryer 10L RapidAir Technology Sync Finish 2 Meals at Once 45% Less Countertop Space PFAS-Free Ceramic Coating Easy View Windows
- Price
- $254.75
- Rating
- 4.7/5
- Reviews
- 105
- Age
- 8mo ago
Tefal Easy Fry Max Digital Air Fryer 5L EY2458-10 programs non-stick dishwasher safe basket 70% energy saving
- Price
- $81.38
- Rating
- 4.5/5
- Reviews
- 1,006
- Age
- 2y ago
![[LATEST] Dreame PT60 Tasti Air Fryer Black - Coating-Free | Chemical-Free | 360 Panoramic View | Compact & Portable](https://m.media-amazon.com/images/I/2149K-pa3EL.jpg)
[LATEST] Dreame PT60 Tasti Air Fryer Black - Coating-Free | Chemical-Free | 360 Panoramic View | Compact & Portable
- Price
- $213.48
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 5mo ago
Tefal Easy Fry FW5018-9-in-1 Healthy Airfryer 2000W 11L Capacity 7 additional accessories 99% less fat 8 programs Black
- Price
- $181.04
- Rating
- 4.5/5
- Reviews
- 6,169
- Age
- 4y ago
BRAUN MultiFry 3 HF3000 - Air Fryer 1500W 4.3L capacity analog interface adjustable temperature 80-200 degree black color
- Price
- $68.11
- Rating
- 4.6/5
- Reviews
- 202
- Age
- 1y ago
Newest
by launch date[LATEST] Dreame PT60 Tasti Air Fryer Black - Coating-Free | Chemical-Free | 360 Panoramic View | Compact & Portable
- Price
- $213.48
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 5mo ago
Philips 4000 Series NA462/79 - Stacked Dual Basket Airfryer 10L RapidAir Technology Sync Finish 2 Meals at Once 45% Less Countertop Space PFAS-Free Ceramic Coating Easy View Windows
- Price
- $254.75
- Rating
- 4.7/5
- Reviews
- 105
- Age
- 8mo ago
Comfee CAD-75PG00B1 - Air Fryer 7.5L capacity 1525W 10 One-touch smart menus X Cyclone Air Technology non-stick pan and removable tray sage green colour
- Price
- $46.78
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 11mo ago
Philips 1000 Series NA150/09 Airfryer Dual Basket Compact 2-in-1 Design 7.1L Capacity RapidAir Technology Up to 90% Less Fat 2450W Digital Timer Black
- Price
- $159.81
- Rating
- 4.5/5
- Reviews
- 184
- Age
- 1y ago
Philips 2000 Series NA210/09 - Airfryer RapidAir Technology Up to 90% Less Fat 13 Cooking Modes Touchscreen Cooking Window Compact 3.2L Capacity
- Price
- $95.02
- Rating
- 4.3/5
- Reviews
- 14
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 rising
Sellers
18
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
41%
Top 20: 91%
Open market
10%
- Philips38%
- T-Fal20%
- XIAOMI16%
- Braun9%
- Mayer4%
- Acer3%
- Open — no brand owns it (8 brands, 10%)
Air Fryer demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul, Oct, Nov, Dec · busiest ÷ quietest = 2.4×
What reviews say buyers love and hate about Air Fryer
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Dreame Air Fryer”
“Worth the $ value”
“Excellent product”
“easy to use”
What buyers complain about
83% of reviews“the number display doesn't work”
“I didnt use it as it was small in capacity for my family”
“is difficult to wash”
“Mainly because it is non-stick”
Air Fryer return rate & reasons
Why buyers send it back, as a share of all return requests.
1.4%
Return rate
40%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Air Fryer questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
