Is air fryer profitable to sell on Amazon Singapore?

The niche generates $22K/yr across 31 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +16.6%. Flapen's verdict: Skip it (41/100).

How competitive is the air fryer niche?

14 brands and 18 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in air fryer?

Top complaints mined from reviews: Display-Overall, Storage Capacity, Ease Of Cleaning. The return rate is 1.4%.

When does demand for air fryer peak?

Demand peaks in Jul–Oct–Nov–Dec; the busiest month runs 2.4× the quietest.

What does it cost to enter the air fryer niche?

Listings span $35.97–$331.77; the average listing price is $123.07 (sweet spot $15–$100). The average incumbent carries 997 reviews — the moat a new listing must climb.

air fryer

Skip it

Weak search conversion (0.4%) — this niche doesn't clear our bar today.

Returns

Great1.4%

return rate — above 5% kills the launch gate

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Avg price

Good$123.07

avg listing price — sweet spot $15–$100

Review moat

Good996.52

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+16.6%

90-day search growth — must beat 0% to launch

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Price range

Bad$35.97–$331.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$22K

$22K/yr · 50K searches

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Signals High Price Out of Stock

According to Flapen's Amazon Singapore niche tracking, air fryer is a $22K/yr Amazon Singapore market (50K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jul–Oct–Nov–Dec. Verdict: Skip it — 41/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

air fryer market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: $62K–$92K; units × avg price
Conversion rate: 0.4%
Avg BSR: #32
Page quality: 0%
Prime: 77%
Sponsored: 29%
Out of stock: 38.5%
Avg brand age: 33 months
Avg seller age: 0 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

41%

Top 20: 91%

Open market

10%

Philips38%
T-Fal20%
XIAOMI16%
Braun9%
Mayer4%
Acer3%
Open — no brand owns it (8 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +16.6% search growth over the last 90 days.

Peak months: Jul, Oct, Nov, Dec · busiest ÷ quietest = 2.4×

Open Trend

Top air fryer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Philips 2000 Series NA221/09 - Airfryer 4.2L Easy to use Time and energy saving Less oil with RapidAir technology* Cooking window Touchscreen control 13 cooking methods Black/Silver

Philips$123.484.3★14 rev

Tefal Easy Fry Mega Digital Air Fryer 7.5L EY855D XL capacity compact 8 preset programmes energy saving dishwasher safe

T-Fal$144.274.5★6,169 rev

Philips 1000 Series NA120/09 - Airfryer 4.2L Capacity 1500W Healthy Oil-Free Frying Compact Design Dishwasher-Safe Parts Black Finish

Philips$57.984.8★11 rev

Philips Air Fryer 2000 Series NA231/09 - Airfryer 6.2L 13-in-1 functions Compact Design with Cooking Window Black

Philips$133.094.3★14 rev

Xiaomi BHR8589GB Air Fryer Essential 6L

XIAOMI$63.645.0★3 rev

Newest

by launch date

[LATEST] Dreame PT60 Tasti Air Fryer Black - Coating-Free | Chemical-Free | 360 Panoramic View | Compact & Portable

Dreame$213.482 rev

5mo ago

Philips 4000 Series NA462/79 - Stacked Dual Basket Airfryer 10L RapidAir Technology Sync Finish 2 Meals at Once 45% Less Countertop Space PFAS-Free Ceramic Coating Easy View Windows

Philips$254.75105 rev

8mo ago

Comfee CAD-75PG00B1 - Air Fryer 7.5L capacity 1525W 10 One-touch smart menus X Cyclone Air Technology non-stick pan and removable tray sage green colour

COMFEE'$46.781 rev

11mo ago

Philips 1000 Series NA150/09 Airfryer Dual Basket Compact 2-in-1 Design 7.1L Capacity RapidAir Technology Up to 90% Less Fat 2450W Digital Timer Black

Philips$159.81184 rev

1y ago

Philips 2000 Series NA210/09 - Airfryer RapidAir Technology Up to 90% Less Fat 13 Cooking Modes Touchscreen Cooking Window Compact 3.2L Capacity

Philips$95.0214 rev

1y ago

What buyers say about air fryer

What buyers praise and complain about, mined from review topics.

What buyers love

Frying Quality25%

“Dreame Air Fryer”

Value For Money25%

“Worth the $ value”

Quality-Overall17%

“Excellent product”

Ease Of Use17%

“easy to use”

What buyers complain about

Display-Overall33%

“the number display doesn't work”

Storage Capacity33%

“I didnt use it as it was small in capacity for my family”

Ease Of Cleaning8%

“is difficult to wash”

Adhesion/Stickiness8%

“Mainly because it is non-stick”

Top return reasons

Size-Overall40%

Heating40%

Display-Overall20%

Common questions

Is air fryer profitable to sell on Amazon Singapore?: The niche generates $22K/yr across 31 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +16.6%. Flapen's verdict: Skip it (41/100).
How competitive is the air fryer niche?: 14 brands and 18 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in air fryer?: Top complaints mined from reviews: Display-Overall, Storage Capacity, Ease Of Cleaning. The return rate is 1.4%.
When does demand for air fryer peak?: Demand peaks in Jul–Oct–Nov–Dec; the busiest month runs 2.4× the quietest.
What does it cost to enter the air fryer niche?: Listings span $35.97–$331.77; the average listing price is $123.07 (sweet spot $15–$100). The average incumbent carries 997 reviews — the moat a new listing must climb.