Air Fryer
FailBuyers convert on only 0.4% of searches, so Air Fryer is a Fail.
- Flapen Score
- 41 / 100Top 28% of 214 Home niches · +5 vs the category median of 3641
- Market size
- $22K/yr50K searches / yr
- 90-day growth
- +16.6%search demand this quarter
- Competition
- 41%top-5 click share · 14 brands · 18 sellers
Flapen Score
Air Fryer against its category
The dotted line is the Home average. Past it, Air Fryer is stronger. Inside it, weaker.
Market
The Air Fryer market on Amazon at a glance
Shoppers on Amazon Singapore searched for Air Fryer 50K times last year and spent an estimated $22K. The top 5 brands take 87% of clicks. Demand peaks in Jul–Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.
- Searches, last 12 months
- 50K
- Growth, 90 days vs prior 90
- +16.6%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $22Ka year
- Peak month
- November2.4× the quietest month
- Top search term
- air fryer42K searches a year
02 · Price
A sale here is worth $123.07.
Listings sell for $123.07 on average, from $35.97 to $331.77. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $123.07 that is $0 to $12K a year per listing.
- Average price
- $123.07above the $15 to $100 sweet spot
- Price range
- $35.97–$331.77
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$12K
- Returns
- 1.4%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
29% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 38.5% of listings are out of stock. The average listing ranks #32 within Home. It carries 997 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 29%
- Prime listings
- 77%
- Out of stock, average day
- 38.5%
- Average rank
- #32in Home
- Average rating
- 4.61 starsAmazon Singapore average 4.47 stars
- Average reviews
- 997per listing
- Listings tracked
- 31
04 · Newcomers
0 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Air Fryer products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Philips 2000 Series NA221/09 - Airfryer 4.2L Easy to use Time and energy saving Less oil with RapidAir technology* Cooking window Touchscreen control 13 cooking methods Black/Silver
- Price
- $123.48
- Rating
- 4.3/5
- Reviews
- 14
- Age
- 2y ago

Tefal Easy Fry Mega Digital Air Fryer 7.5L EY855D XL capacity compact 8 preset programmes energy saving dishwasher safe
- Price
- $144.27
- Rating
- 4.5/5
- Reviews
- 6,169
- Age
- 1y ago

Philips 1000 Series NA120/09 - Airfryer 4.2L Capacity 1500W Healthy Oil-Free Frying Compact Design Dishwasher-Safe Parts Black Finish
- Price
- $57.98
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 2y ago

Philips Air Fryer 2000 Series NA231/09 - Airfryer 6.2L 13-in-1 functions Compact Design with Cooking Window Black
- Price
- $133.09
- Rating
- 4.3/5
- Reviews
- 14
- Age
- 1y ago

Xiaomi BHR8589GB Air Fryer Essential 6L
- Price
- $63.64
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago
Trending
estimated 90-day click momentum
Philips 4000 Series NA462/79 - Stacked Dual Basket Airfryer 10L RapidAir Technology Sync Finish 2 Meals at Once 45% Less Countertop Space PFAS-Free Ceramic Coating Easy View Windows
- Price
- $254.75
- Rating
- 4.7/5
- Reviews
- 105
- Age
- 8mo ago

Tefal Easy Fry Max Digital Air Fryer 5L EY2458-10 programs non-stick dishwasher safe basket 70% energy saving
- Price
- $81.38
- Rating
- 4.5/5
- Reviews
- 1,006
- Age
- 2y ago
![[LATEST] Dreame PT60 Tasti Air Fryer Black - Coating-Free | Chemical-Free | 360 Panoramic View | Compact & Portable](https://m.media-amazon.com/images/I/2149K-pa3EL.jpg)
[LATEST] Dreame PT60 Tasti Air Fryer Black - Coating-Free | Chemical-Free | 360 Panoramic View | Compact & Portable
- Price
- $213.48
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 5mo ago

Tefal Easy Fry FW5018-9-in-1 Healthy Airfryer 2000W 11L Capacity 7 additional accessories 99% less fat 8 programs Black
- Price
- $181.04
- Rating
- 4.5/5
- Reviews
- 6,169
- Age
- 4y ago

BRAUN MultiFry 3 HF3000 - Air Fryer 1500W 4.3L capacity analog interface adjustable temperature 80-200 degree black color
- Price
- $68.11
- Rating
- 4.6/5
- Reviews
- 202
- Age
- 1y ago
Newest
by launch date![[LATEST] Dreame PT60 Tasti Air Fryer Black - Coating-Free | Chemical-Free | 360 Panoramic View | Compact & Portable](https://m.media-amazon.com/images/I/2149K-pa3EL.jpg)
[LATEST] Dreame PT60 Tasti Air Fryer Black - Coating-Free | Chemical-Free | 360 Panoramic View | Compact & Portable
- Price
- $213.48
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 5mo ago

Philips 4000 Series NA462/79 - Stacked Dual Basket Airfryer 10L RapidAir Technology Sync Finish 2 Meals at Once 45% Less Countertop Space PFAS-Free Ceramic Coating Easy View Windows
- Price
- $254.75
- Rating
- 4.7/5
- Reviews
- 105
- Age
- 8mo ago

Comfee CAD-75PG00B1 - Air Fryer 7.5L capacity 1525W 10 One-touch smart menus X Cyclone Air Technology non-stick pan and removable tray sage green colour
- Price
- $46.78
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 11mo ago

Philips 1000 Series NA150/09 Airfryer Dual Basket Compact 2-in-1 Design 7.1L Capacity RapidAir Technology Up to 90% Less Fat 2450W Digital Timer Black
- Price
- $159.81
- Rating
- 4.5/5
- Reviews
- 184
- Age
- 1y ago

Philips 2000 Series NA210/09 - Airfryer RapidAir Technology Up to 90% Less Fat 13 Cooking Modes Touchscreen Cooking Window Compact 3.2L Capacity
- Price
- $95.02
- Rating
- 4.3/5
- Reviews
- 14
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
18
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
41%
Top 20: 91%
Open market
10%
- Philips38%
- T-Fal20%
- XIAOMI16%
- Braun9%
- Mayer4%
- Acer3%
- Open — no brand owns it (8 brands, 10%)
Demand
Air Fryer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Oct, Nov, Dec · busiest ÷ quietest = 2.4×
Reviews and returns
What reviews say buyers love and hate about Air Fryer
We read the reviews and the return reasons for every product selling here.
“the number display doesn't work”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
10 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Air Fryer questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









