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Air Fryer

Fail

Buyers convert on only 0.4% of searches, so Air Fryer is a Fail.

Flapen Score
41
41 / 100
Top 28% of 214 Home niches · +5 vs the category median of 36
Market size
$22K/yr50K searches / yr
90-day growth
+16.6%search demand this quarter
Competition
41%top-5 click share · 14 brands · 18 sellers

Flapen Score

Air Fryer against its category

The dotted line is the Home average. Past it, Air Fryer is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Air Fryer market on Amazon at a glance

Shoppers on Amazon Singapore searched for Air Fryer 50K times last year and spent an estimated $22K. The top 5 brands take 87% of clicks. Demand peaks in Jul–Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
+16.6%
Conversion, latest week
0.4%
Market size, estimated
$22Ka year
Peak month
November2.4× the quietest month
Top search term
air fryer42K searches a year

02 · Price

A sale here is worth $123.07.

Listings sell for $123.07 on average, from $35.97 to $331.77. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $123.07 that is $0 to $12K a year per listing.

Average price
$123.07above the $15 to $100 sweet spot
Price range
$35.97–$331.77
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$12K
Returns
1.4%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

29% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 38.5% of listings are out of stock. The average listing ranks #32 within Home. It carries 997 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
77%
Out of stock, average day
38.5%
Average rank
#32in Home
Average rating
4.61 starsAmazon Singapore average 4.47 stars
Average reviews
997per listing
Listings tracked
31

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Air Fryer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

18

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

41%

Top 20: 91%

Open market

10%

  • Brand 138%
  • Brand 220%
  • Brand 316%
  • Brand 49%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (8 brands, 10%)

Demand

Air Fryer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Oct, Nov, Dec · busiest ÷ quietest = 2.4×

Reviews and returns

What reviews say buyers love and hate about Air Fryer

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Frying Quality”
33%of negative reviews mention “Display-Overall”
1.4%of orders come back
“the number display doesn't work”
A buyer, on “Display-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

Keep looking

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FAQ

Common Air Fryer questions

Answered from the same tracked data.