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Pea Protein

Pea Protein shows low returns (0.0%), but a small market ($10K/yr) keeps it on the watch list.

Flapen Score

51
Worth a look

Top 2% of 198 Health, Household and Personal Care niches · +14 vs the category median of 37

Market size 2Growth 28Conversion 48Competition 58Returns 100Price range 90Avg price 92Brand share 47Review moat 22Quality gap 79
This niche Category average · 198 niches

Is Pea Protein profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Pea Protein is a $10K/yr Amazon Singapore market (5K searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 51/100.

Pea Protein: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +2.8% over the last 90 days and 3.9% of searches end in a purchase.

$10K

revenue / yr

Units sold / yr500
Search volume / yr+2.8%5K
Conversion rate3.9%
Avg price$53.76

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers10 · 20
Top-5 product click share50%
Open market23%
Avg brand age94 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement19%
New entrants (1y)0· 0 succeeded
Avg rating4.2★
Avg reviews10,260

Top Pea Protein products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

$0$391$782$1K$2K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

20

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

50%

Top 20: 100%

Open market

17%

  • Orgain24%
  • Now Foods23%
  • Optimum Nutrition13%
  • NAKED11%
  • Nutricost7%
  • Anthony's6%
  • Open — no brand owns it (4 brands, 17%)

Pea Protein demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume5KCVR3.9%Products16Brands10Top 5 Brands77%OOS Rate2.9%Rating4.2★Reviews10,260Avg BSR#11
225175Spike '25Black Friday '25Spike '26Sep '25Nov '25Dec '25Feb '26Mar '26May '26

Top Pea Protein search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • pea protein powder1K/yr
  • plant protein2K/yr
  • vegan protein923/yr
  • pea protein988/yr

What reviews say buyers love and hate about Pea Protein

What buyers mention most, as a share of all reviews.

What buyers complain about

100% of reviews
Sweetness100%

Unbearably Sweet

Common Pea Protein questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pea Protein 51/100 on Amazon Singapore — Worth a look. The niche generates $10K/yr across 16 tracked products. Search demand moved +2.8% over the last 90 days.
Pea Protein buyers on Amazon Singapore complain most about Sweetness, the themes mined from the niche's reviews. Its return rate is 0.0%.