Pea Protein
Pea Protein shows low returns (0.0%), but a small market ($10K/yr) keeps it on the watch list.
Flapen Score
Top 2% of 198 Health, Household and Personal Care niches · +14 vs the category median of 37
Is Pea Protein profitable on Amazon?
According to Flapen's Amazon Singapore niche tracking, Pea Protein is a $10K/yr Amazon Singapore market (5K searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 51/100.
Pea Protein: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +2.8% over the last 90 days and 3.9% of searches end in a purchase.
$10K
revenue / yr
Who owns the niche?
The top 5 brands hold 77% of demand, so 23% of the market is open.
23%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 16 products
Top Pea Protein products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Now Foods Sports Pea Protein Natural Unflavored 907g
- Price
- $39.16
- Rating
- 4.1/5
- Reviews
- 6,635
- Age
- 13y ago

5LB 100% Pea Protein Powder from North American Farms - Vegan Pea Protein Isolate - Plant Protein Powder Easy to Digest - Speeds Muscle Recovery
- Price
- $97.58
- Rating
- 4.4/5
- Reviews
- 5,240
- Age
- 11y ago

Optimum Nutrition Gold Standard Plant Protein Gluten Free 1.63lbs- Creamy Vanilla
- Price
- $41.38
- Rating
- 4.0/5
- Reviews
- 1,010
- Age
- 3y ago

Orgain Organic 30g Vegan Protein Powder Vanilla 9g EAAs + BCAAs Plant Protein 4g Prebiotic + Fiber 1g Sugar Pre-Workout Muscle Support + Recovery - 2.01lb (Packaging May Vary)
- Price
- $44.15
- Rating
- 4.4/5
- Reviews
- 2,460
- Age
- 6y ago

Orgain Organic Protein Powder 2.03 lbs Vanilla Bean
- Price
- $39.15
- Rating
- 4.5/5
- Reviews
- 58,267
- Age
- 12y ago
Trending
90-day click momentum
Anthonys Premium Pea Protein 2 lb Plant Based Gluten Free Unflavored Vegan Keto Friendly
- Price
- $104.52
- Rating
- 4.4/5
- Reviews
- 7,796
- Age
- 9y ago

Nutricost Organic Pea Protein Isolate Powder (5LBS) - Unflavored Certified USDA Organic Protein from Plants Vegan Friendly Gluten Free Non-GMO
- Price
- $64.94
- Rating
- 4.3/5
- Reviews
- 958
- Age
- 6y ago

Orgain Organic 30g Vegan Protein Powder Vanilla 9g EAAs + BCAAs Plant Protein 4g Prebiotic + Fiber 1g Sugar Pre-Workout Muscle Support + Recovery - 2.01lb (Packaging May Vary)
- Price
- $44.15
- Rating
- 4.4/5
- Reviews
- 2,460
- Age
- 6y ago

OWYN Only What You Need Pro Elite High Protein Powder 30g Vegan Protein for Workout Recovery Delicious Smooth Taste Zero Sugar Low Net Carbs Vanilla 12 Servings (1.32 LB)
- Price
- $37.43
- Rating
- 4.0/5
- Reviews
- 1,538
- Age
- 1y ago

Optimum Nutrition Gold Standard Plant Protein Gluten Free 1.63lbs- Creamy Vanilla
- Price
- $41.38
- Rating
- 4.0/5
- Reviews
- 1,010
- Age
- 3y ago
Newest
by launch date
OWYN Only What You Need Pro Elite High Protein Powder 30g Vegan Protein for Workout Recovery Delicious Smooth Taste Zero Sugar Low Net Carbs Vanilla 12 Servings (1.32 LB)
- Price
- $37.43
- Rating
- 4.0/5
- Reviews
- 1,538
- Age
- 1y ago

Optimum Nutrition Gold Standard Plant Protein Gluten Free 1.63lbs- Creamy Vanilla
- Price
- $41.38
- Rating
- 4.0/5
- Reviews
- 1,010
- Age
- 3y ago

Optimum Nutrition Gold Standard Plant Protein Gluten Free 1.76lbs- Rich Chocolate Fudge
- Price
- $45.06
- Rating
- 4.1/5
- Reviews
- 958
- Age
- 3y ago

Solo Organic Pea Protein Powder Low in Sodium Canada Grown Peas 100% Vegan Non-GMO Unflavored Plant Based Protein Powder with BCAA Keto & Paleo Friendly Easy to Digest No Additives (2.7 lbs)
- Price
- $49.86
- Rating
- 4.3/5
- Reviews
- 1,376
- Age
- 5y ago

Orgain Organic 30g Vegan Protein Powder Vanilla 9g EAAs + BCAAs Plant Protein 4g Prebiotic + Fiber 1g Sugar Pre-Workout Muscle Support + Recovery - 2.01lb (Packaging May Vary)
- Price
- $44.15
- Rating
- 4.4/5
- Reviews
- 2,460
- Age
- 6y ago
Competition: brands, sellers & click share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 flat
Sellers
20
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
50%
Top 20: 100%
Open market
17%
- Orgain24%
- Now Foods23%
- Optimum Nutrition13%
- NAKED11%
- Nutricost7%
- Anthony's6%
- Open — no brand owns it (4 brands, 17%)
Pea Protein demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Pea Protein search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- pea protein powder1K/yr
- plant protein2K/yr
- vegan protein923/yr
- pea protein988/yr
What reviews say buyers love and hate about Pea Protein
What buyers mention most, as a share of all reviews.
What buyers complain about
100% of reviews“Unbearably Sweet”
Common Pea Protein questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.









