Pea Protein
MaybeAn estimated 0.0% of orders come back. But shoppers spend an estimated $10K a year here, so Pea Protein is a Maybe.
- Flapen Score
- 51 / 100Top 2% of 198 Health, Household and Personal Care niches · +14 vs the category median of 3751
- Market size
- $10K/yr5K searches / yr
- 90-day growth
- +2.8%search demand this quarter
- Competition
- 50%top-5 click share · 10 brands · 20 sellers
Flapen Score
Pea Protein against its category
The dotted line is the Health, Household and Personal Care average. Past it, Pea Protein is stronger. Inside it, weaker.
Market
The Pea Protein market on Amazon at a glance
Shoppers on Amazon Singapore searched for Pea Protein 5K times last year and spent an estimated $10K. The top 5 brands take 77% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 3.9% of those searches ended in a purchase.
Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10K a year.
- Searches, last 12 months
- 5K
- Growth, 90 days vs prior 90
- +2.8%
- Conversion, latest week
- 3.9%
- Market size, estimated
- $10Ka year
- Top search term
- pea protein powder1K searches a year
02 · Price
A sale here is worth $53.76.
Listings sell for $53.76 on average, from $37.39 to $104.52. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $53.76 that is $0 to $5K a year per listing.
- Average price
- $53.76inside the $15 to $100 sweet spot
- Price range
- $37.39–$104.52
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
19% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #11 within Health, Household and Personal Care. It carries 10,260 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 19%
- Prime listings
- 100%
- Out of stock, average day
- 2.9%
- Average rank
- #11in Health, Household and Personal Care
- Average rating
- 4.24 starsAmazon Singapore average 4.47 stars
- Average reviews
- 10,260per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 94 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 94 months
Products
Top Pea Protein products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 flat
Sellers
20
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
50%
Top 20: 100%
Open market
17%
- Brand 124%
- Brand 223%
- Brand 313%
- Brand 411%
- Brand 57%
- Brand 66%
- Open — no brand owns it (4 brands, 17%)
Demand
Pea Protein search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Nov · busiest ÷ quietest = 3.2× · 11 of 12 months tracked
Search terms
Top Pea Protein search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pea protein powder1K/yr
- plant protein2K/yr
- vegan protein923/yr
- pea protein988/yr
Reviews and returns
What reviews say buyers love and hate about Pea Protein
We read the reviews and the return reasons for every product selling here.
“Unbearably Sweet”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
1 topic
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pea Protein questions
Answered from the same tracked data.