Is pea protein profitable to sell on Amazon Singapore?

The niche generates $10K/yr across 16 tracked products. 90-day search growth is +2.8%. Flapen's verdict: Worth a look (51/100).

How competitive is the pea protein niche?

10 brands and 20 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in pea protein?

Top complaints mined from reviews: Sweetness. The return rate is 0.0%.

What does it cost to enter the pea protein niche?

Listings span $37.39–$104.52; the average listing price is $53.76 (sweet spot $15–$100). The average incumbent carries 10,260 reviews — the moat a new listing must climb.

pea protein

Worth a look

Shows low returns (0.0%), but a small market ($10K/yr) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$53.76

avg listing price — sweet spot $15–$100

Price range

Great$37.39–$104.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Growth

Okay+2.8%

90-day search growth — must beat 0% to launch

Review moat

Bad10,259.63

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$10K

$10K/yr · 5K searches

Signals High Price

According to Flapen's Amazon Singapore niche tracking, pea protein is a $10K/yr Amazon Singapore market (5K searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

pea protein market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: $13K–$27K; units × avg price
Conversion rate: 3.9%
Avg BSR: #11
Page quality: 0%
Prime: 100%
Sponsored: 19%
Out of stock: 2.9%
Avg brand age: 94 months
Avg seller age: 0 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 flat

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

50%

Top 20: 100%

Open market

17%

Orgain24%
Now Foods23%
Optimum Nutrition13%
NAKED11%
Nutricost7%
Anthony's6%
Open — no brand owns it (4 brands, 17%)

Demand

Weekly Amazon search volume, last 45 weeks — +2.8% search growth over the last 90 days.

Open Trend

Top pea protein search terms

pea protein powder1K/yr +39.6%4.6% conv.
plant protein2K/yr -29.2%1.3% conv.
vegan protein923/yr +33.3%1.9% conv.
pea protein988/yr +0.8%4.7% conv.

All search terms

Top pea protein products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Now Foods Sports Pea Protein Natural Unflavored 907g

Now Foods$39.164.1★6,635 rev

5LB 100% Pea Protein Powder from North American Farms - Vegan Pea Protein Isolate - Plant Protein Powder Easy to Digest - Speeds Muscle Recovery

NAKED$97.584.4★5,240 rev

Optimum Nutrition Gold Standard Plant Protein Gluten Free 1.63lbs- Creamy Vanilla

Optimum Nutrition$41.384.0★1,010 rev

Orgain Organic 30g Vegan Protein Powder Vanilla 9g EAAs + BCAAs Plant Protein 4g Prebiotic + Fiber 1g Sugar Pre-Workout Muscle Support + Recovery - 2.01lb (Packaging May Vary)

Orgain$44.154.4★2,460 rev

Orgain Organic Protein Powder 2.03 lbs Vanilla Bean

Orgain$39.154.5★58,267 rev

Newest

by launch date

OWYN Only What You Need Pro Elite High Protein Powder 30g Vegan Protein for Workout Recovery Delicious Smooth Taste Zero Sugar Low Net Carbs Vanilla 12 Servings (1.32 LB)

OWYN Only What You Need$37.431,538 rev

1y ago

Optimum Nutrition Gold Standard Plant Protein Gluten Free 1.63lbs- Creamy Vanilla

Optimum Nutrition$41.381,010 rev

3y ago

Optimum Nutrition Gold Standard Plant Protein Gluten Free 1.76lbs- Rich Chocolate Fudge

Optimum Nutrition$45.06958 rev

3y ago

Solo Organic Pea Protein Powder Low in Sodium Canada Grown Peas 100% Vegan Non-GMO Unflavored Plant Based Protein Powder with BCAA Keto & Paleo Friendly Easy to Digest No Additives (2.7 lbs)

FOLONA$49.861,376 rev

5y ago

Orgain Organic 30g Vegan Protein Powder Vanilla 9g EAAs + BCAAs Plant Protein 4g Prebiotic + Fiber 1g Sugar Pre-Workout Muscle Support + Recovery - 2.01lb (Packaging May Vary)

Orgain$44.152,460 rev

6y ago

What buyers say about pea protein

What buyers praise and complain about, mined from review topics.

What buyers complain about

Sweetness100%

“Unbearably Sweet”

Common questions

Is pea protein profitable to sell on Amazon Singapore?: The niche generates $10K/yr across 16 tracked products. 90-day search growth is +2.8%. Flapen's verdict: Worth a look (51/100).
How competitive is the pea protein niche?: 10 brands and 20 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in pea protein?: Top complaints mined from reviews: Sweetness. The return rate is 0.0%.
What does it cost to enter the pea protein niche?: Listings span $37.39–$104.52; the average listing price is $53.76 (sweet spot $15–$100). The average incumbent carries 10,260 reviews — the moat a new listing must climb.