Pea Protein
MaybeAn estimated 0.0% of orders come back. But shoppers spend an estimated $10K a year here, so Pea Protein is a Maybe.
- Flapen Score
- 51 / 100Top 2% of 198 Health, Household and Personal Care niches · +14 vs the category median of 3751
- Market size
- $10K/yr5K searches / yr
- 90-day growth
- +2.8%search demand this quarter
- Competition
- 50%top-5 click share · 10 brands · 20 sellers
Flapen Score
Pea Protein against its category
The dotted line is the Health, Household and Personal Care average. Past it, Pea Protein is stronger. Inside it, weaker.
Market
The Pea Protein market on Amazon at a glance
Shoppers on Amazon Singapore searched for Pea Protein 5K times last year and spent an estimated $10K. The top 5 brands take 77% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 3.9% of those searches ended in a purchase.
Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10K a year.
- Searches, last 12 months
- 5K
- Growth, 90 days vs prior 90
- +2.8%
- Conversion, latest week
- 3.9%
- Market size, estimated
- $10Ka year
- Top search term
- pea protein powder1K searches a year
02 · Price
A sale here is worth $53.76.
Listings sell for $53.76 on average, from $37.39 to $104.52. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $53.76 that is $0 to $5K a year per listing.
- Average price
- $53.76inside the $15 to $100 sweet spot
- Price range
- $37.39–$104.52
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
19% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #11 within Health, Household and Personal Care. It carries 10,260 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 19%
- Prime listings
- 100%
- Out of stock, average day
- 2.9%
- Average rank
- #11in Health, Household and Personal Care
- Average rating
- 4.24 starsAmazon Singapore average 4.47 stars
- Average reviews
- 10,260per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 94 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 94 months
Products
Top Pea Protein products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Now Foods Sports Pea Protein Natural Unflavored 907g
- Price
- $39.16
- Rating
- 4.1/5
- Reviews
- 6,635
- Age
- 13y ago

5LB 100% Pea Protein Powder from North American Farms - Vegan Pea Protein Isolate - Plant Protein Powder Easy to Digest - Speeds Muscle Recovery
- Price
- $97.58
- Rating
- 4.4/5
- Reviews
- 5,240
- Age
- 11y ago

Optimum Nutrition Gold Standard Plant Protein Gluten Free 1.63lbs- Creamy Vanilla
- Price
- $41.38
- Rating
- 4.0/5
- Reviews
- 1,010
- Age
- 3y ago

Orgain Organic 30g Vegan Protein Powder Vanilla 9g EAAs + BCAAs Plant Protein 4g Prebiotic + Fiber 1g Sugar Pre-Workout Muscle Support + Recovery - 2.01lb (Packaging May Vary)
- Price
- $44.15
- Rating
- 4.4/5
- Reviews
- 2,460
- Age
- 6y ago

Orgain Organic Protein Powder 2.03 lbs Vanilla Bean
- Price
- $39.15
- Rating
- 4.5/5
- Reviews
- 58,267
- Age
- 12y ago
Trending
estimated 90-day click momentum
Anthonys Premium Pea Protein 2 lb Plant Based Gluten Free Unflavored Vegan Keto Friendly
- Price
- $104.52
- Rating
- 4.4/5
- Reviews
- 7,796
- Age
- 9y ago

Nutricost Organic Pea Protein Isolate Powder (5LBS) - Unflavored Certified USDA Organic Protein from Plants Vegan Friendly Gluten Free Non-GMO
- Price
- $64.94
- Rating
- 4.3/5
- Reviews
- 958
- Age
- 6y ago

Orgain Organic 30g Vegan Protein Powder Vanilla 9g EAAs + BCAAs Plant Protein 4g Prebiotic + Fiber 1g Sugar Pre-Workout Muscle Support + Recovery - 2.01lb (Packaging May Vary)
- Price
- $44.15
- Rating
- 4.4/5
- Reviews
- 2,460
- Age
- 6y ago

OWYN Only What You Need Pro Elite High Protein Powder 30g Vegan Protein for Workout Recovery Delicious Smooth Taste Zero Sugar Low Net Carbs Vanilla 12 Servings (1.32 LB)
- Price
- $37.43
- Rating
- 4.0/5
- Reviews
- 1,538
- Age
- 1y ago

Optimum Nutrition Gold Standard Plant Protein Gluten Free 1.63lbs- Creamy Vanilla
- Price
- $41.38
- Rating
- 4.0/5
- Reviews
- 1,010
- Age
- 3y ago
Newest
by launch date
OWYN Only What You Need Pro Elite High Protein Powder 30g Vegan Protein for Workout Recovery Delicious Smooth Taste Zero Sugar Low Net Carbs Vanilla 12 Servings (1.32 LB)
- Price
- $37.43
- Rating
- 4.0/5
- Reviews
- 1,538
- Age
- 1y ago

Optimum Nutrition Gold Standard Plant Protein Gluten Free 1.63lbs- Creamy Vanilla
- Price
- $41.38
- Rating
- 4.0/5
- Reviews
- 1,010
- Age
- 3y ago

Optimum Nutrition Gold Standard Plant Protein Gluten Free 1.76lbs- Rich Chocolate Fudge
- Price
- $45.06
- Rating
- 4.1/5
- Reviews
- 958
- Age
- 3y ago

Solo Organic Pea Protein Powder Low in Sodium Canada Grown Peas 100% Vegan Non-GMO Unflavored Plant Based Protein Powder with BCAA Keto & Paleo Friendly Easy to Digest No Additives (2.7 lbs)
- Price
- $49.86
- Rating
- 4.3/5
- Reviews
- 1,376
- Age
- 5y ago

Orgain Organic 30g Vegan Protein Powder Vanilla 9g EAAs + BCAAs Plant Protein 4g Prebiotic + Fiber 1g Sugar Pre-Workout Muscle Support + Recovery - 2.01lb (Packaging May Vary)
- Price
- $44.15
- Rating
- 4.4/5
- Reviews
- 2,460
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 flat
Sellers
20
Est. top-5 brand share
77%
Top 20: 100%
Est. top-5 click share
50%
Top 20: 100%
Open market
17%
- Orgain24%
- Now Foods23%
- Optimum Nutrition13%
- NAKED11%
- Nutricost7%
- Anthony's6%
- Open — no brand owns it (4 brands, 17%)
Demand
Pea Protein search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Nov · busiest ÷ quietest = 3.2× · 11 of 12 months tracked
Search terms
Top Pea Protein search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pea protein powder1K/yr
- plant protein2K/yr
- vegan protein923/yr
- pea protein988/yr
Reviews and returns
What reviews say buyers love and hate about Pea Protein
We read the reviews and the return reasons for every product selling here.
“Unbearably Sweet”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
1 topic
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pea Protein questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









