Probiotics
MaybeAn estimated 0.0% of orders come back. But shoppers spend an estimated $41K a year here, so Probiotics is a Maybe.
- Flapen Score
- 50 / 100Top 3% of 198 Health, Household and Personal Care niches · +13 vs the category median of 3750
- Market size
- $41K/yr23K searches / yr
- 90-day growth
- -3.6%search demand this quarter
- Competition
- 47%top-5 click share · 19 brands · 23 sellers
Flapen Score
Probiotics against its category
The dotted line is the Health, Household and Personal Care average. Past it, Probiotics is stronger. Inside it, weaker.
Market
The Probiotics market on Amazon at a glance
Shoppers on Amazon Singapore searched for Probiotics 23K times last year and spent an estimated $41K. The top 5 brands take 68% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 6.1% of those searches ended in a purchase.
Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.
- Searches, last 12 months
- 23K
- Growth, 90 days vs prior 90
- -3.6%
- Conversion, latest week
- 6.1%
- Market size, estimated
- $41Ka year
- Top search term
- probiotics17K searches a year
02 · Price
A sale here is worth $28.81.
Listings sell for $28.81 on average, from $6.60 to $65.88. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $28.81 that is $0 to $3K a year per listing.
- Average price
- $28.81inside the $15 to $100 sweet spot
- Price range
- $6.60–$65.88
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
30% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #308 within Health, Household and Personal Care. It carries 6,148 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 30%
- Prime listings
- 85%
- Out of stock, average day
- 15.4%
- Average rank
- #308in Health, Household and Personal Care
- Average rating
- 4.65 starsAmazon Singapore average 4.47 stars
- Average reviews
- 6,148per listing
- Listings tracked
- 33
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 93 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 93 months
Products
Top Probiotics products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Probiotics 50 Billion CFUs | 120 Capsules | with Prebiotics for Women & Men | Non-GMO & Gluten Free Supplement | by Carlyle
- Price
- $27.30
- Rating
- 4.6/5
- Reviews
- 1,528
- Age
- 6y ago

NOW Supplements Probiotic-10 25 Billion with 10 Probiotic Strains Dairy Soy and Gluten Free Strain Verified 100 Veg Capsules
- Price
- $26.72
- Rating
- 4.7/5
- Reviews
- 7,437
- Age
- 11y ago

Garden of Life Once Daily Dr. Formulated Probiotics for Women 50 Billion CFU 16 Probiotic Strains with Organic Prebiotics for Digestive Vaginal & Immune Health Dairy Free Shelf Stable 30 Capsules
- Price
- $33.99
- Rating
- 4.6/5
- Reviews
- 57,634
- Age
- 11y ago

Natures Bounty Acidophilus Probiotic Daily Probiotic Supplement Supports Digestive Health 1 Pack 120 Tablets
- Price
- $18.18
- Rating
- 4.6/5
- Reviews
- 36,329
- Age
- 11y ago

PROBIOTIC 40 Billion CFU with Advance WecPro Technology - Digestive Health | Diet Detox | Immunity | Cleanse | Eczema
- Price
- $23.98
- Rating
- 4.9/5
- Reviews
- 20
- Age
- 6y ago
Trending
estimated 90-day click momentum
Puritans Pride Probiotic Supplement Acidophilus 250 Count
- Price
- $13.79
- Rating
- 4.6/5
- Reviews
- 2,907
- Age
- 12y ago

Swisse Ultibiotics Daily Digestive Probiotic 30 Caps 1 grams
- Price
- $36.54
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6y ago

NOW Supplements Probiotic-10 50 Billion with 10 Probiotic Strains Strain Verified 50 Veg Capsules
- Price
- $34.03
- Rating
- 4.6/5
- Reviews
- 1,814
- Age
- 13y ago

Life-Space Probiotic for Women - Supports Vaginal Health Microflora and pH for BV and Yeast and Urinary Health - 6.3 Billion CFU - 60 Capsules
- Price
- $28.40
- Rating
- 4.6/5
- Reviews
- 368
- Age
- 7y ago

Swanson Dr. Stephen Langers Ultimate 16 Strain Probioticwith Fos 3.2 Billion Cfu 60 Vegan Caps Better Digestive Colon Health Immune & Positive Mental
- Price
- $22.47
- Rating
- 4.7/5
- Reviews
- 2,636
- Age
- 12y ago
Newest
by launch date
Probiotic 85 Billion CFU Digestive & Immune Support Supplement with 15 Probiotic Strains + 3 Prebiotics Advanced Micro-Encapsulation 60 CT
- Price
- $48.37
- Rating
- 4.5/5
- Reviews
- 3
- Age
- 1y ago

NUTRABLISS BY WATSONS Advanced Probiotics + Prebiotics Sachet (Fridge Free + Gastrointestinal System And Enhance Immunity) 3g X 30s
- Price
- $31.06
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3y ago

GDME Probiotic Capsules 60 Capsules 120 Billion CFU 18 Strains Contains 3 Prebiotics for Men & Women Once Daily Probiotic Dietary Supplement Boosts Digestive and Immune Health
- Price
- $9.73
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4y ago

GDME Womens Probiotics 90 Tablets 90 Billion CFU 18 Strains Contains Organic Prebiotic Cranberry Probiotic Supplement for Digestion Immunity Womens Health Soy Gluten Dairy Free
- Price
- $10.34
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 4y ago

Prebiotic with Probiotics 15B CFU - Allergen Free Promotes Gut Health and Support Immunity
- Price
- $16.98
- Rating
- 5.0/5
- Reviews
- 16
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 flat
Sellers
23
Est. top-5 brand share
68%
Top 20: 100%
Est. top-5 click share
47%
Top 20: 86%
Open market
26%
- Now Foods22%
- Carlyle15%
- Garden of Life14%
- Nano Singapore9%
- Nature's Bounty8%
- GDME6%
Demand
Probiotics search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.7× · 11 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Probiotics
We read the reviews and the return reasons for every product selling here.
“it help digestive system”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
5 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Probiotics questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









