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Probiotics

Probiotics shows low returns (0.0%), but a small market ($41K/yr) keeps it on the watch list.

Signals Out of Stock

Flapen Score

50
Worth a look

Top 3% of 198 Health, Household and Personal Care niches · +13 vs the category median of 37

Market size 10Growth 23Conversion 68Competition 64Returns 100Price range 84Avg price 95Brand share 62Review moat 24Quality gap 22
This niche Category average · 198 niches

Is Probiotics profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Probiotics is a $41K/yr Amazon Singapore market (23K searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 50/100.

Probiotics: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -3.6% over the last 90 days and 6.1% of searches end in a purchase.

$41K

revenue / yr

Units sold / yr2K
Search volume / yr-3.6%23K
Conversion rate6.1%
Avg price$28.81

Who owns the niche?

The top 5 brands hold 68% of demand, so 32% of the market is open.

32%

open market share

Brands · sellers19 · 23
Top-5 product click share47%
Open market32%
Avg brand age93 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 33 products

Sponsored placement30%
New entrants (1y)2· 0 succeeded
Avg rating4.7★
Avg reviews6,148

Top Probiotics products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share
Probiotics 50 Billion CFUs | 120 Capsules | with Prebiotics for Women & Men | Non-GMO & Gluten Free Supplement | by Carlyle

Probiotics 50 Billion CFUs | 120 Capsules | with Prebiotics for Women & Men | Non-GMO & Gluten Free Supplement | by Carlyle

Price
$27.30
Rating
4.6/5
Reviews
1,528
Age
6y ago
NOW Supplements Probiotic-10 25 Billion with 10 Probiotic Strains Dairy Soy and Gluten Free Strain Verified 100 Veg Capsules

NOW Supplements Probiotic-10 25 Billion with 10 Probiotic Strains Dairy Soy and Gluten Free Strain Verified 100 Veg Capsules

Price
$26.72
Rating
4.7/5
Reviews
7,437
Age
11y ago
Garden of Life Once Daily Dr. Formulated Probiotics for Women 50 Billion CFU 16 Probiotic Strains with Organic Prebiotics for Digestive Vaginal & Immune Health Dairy Free Shelf Stable 30 Capsules

Garden of Life Once Daily Dr. Formulated Probiotics for Women 50 Billion CFU 16 Probiotic Strains with Organic Prebiotics for Digestive Vaginal & Immune Health Dairy Free Shelf Stable 30 Capsules

Price
$33.99
Rating
4.6/5
Reviews
57,634
Age
11y ago
Natures Bounty Acidophilus Probiotic Daily Probiotic Supplement Supports Digestive Health 1 Pack 120 Tablets

Natures Bounty Acidophilus Probiotic Daily Probiotic Supplement Supports Digestive Health 1 Pack 120 Tablets

Price
$18.18
Rating
4.6/5
Reviews
36,329
Age
11y ago
PROBIOTIC 40 Billion CFU with Advance WecPro Technology - Digestive Health | Diet Detox | Immunity | Cleanse | Eczema

PROBIOTIC 40 Billion CFU with Advance WecPro Technology - Digestive Health | Diet Detox | Immunity | Cleanse | Eczema

Price
$23.98
Rating
4.9/5
Reviews
20
Age
6y ago

Trending

90-day click momentum
Puritans Pride Probiotic Supplement Acidophilus 250 Count

Puritans Pride Probiotic Supplement Acidophilus 250 Count

Price
$13.79
Rating
4.6/5
Reviews
2,907
Age
12y ago
Swisse Ultibiotics Daily Digestive Probiotic 30 Caps 1 grams

Swisse Ultibiotics Daily Digestive Probiotic 30 Caps 1 grams

Price
$36.54
Rating
5.0/5
Reviews
1
Age
6y ago
NOW Supplements Probiotic-10 50 Billion with 10 Probiotic Strains Strain Verified 50 Veg Capsules

NOW Supplements Probiotic-10 50 Billion with 10 Probiotic Strains Strain Verified 50 Veg Capsules

Price
$34.03
Rating
4.6/5
Reviews
1,814
Age
13y ago
Life-Space Probiotic for Women - Supports Vaginal Health Microflora and pH for BV and Yeast and Urinary Health - 6.3 Billion CFU - 60 Capsules

Life-Space Probiotic for Women - Supports Vaginal Health Microflora and pH for BV and Yeast and Urinary Health - 6.3 Billion CFU - 60 Capsules

Price
$28.40
Rating
4.6/5
Reviews
368
Age
7y ago
Swanson Dr. Stephen Langers Ultimate 16 Strain Probioticwith Fos 3.2 Billion Cfu 60 Vegan Caps Better Digestive Colon Health Immune & Positive Mental

Swanson Dr. Stephen Langers Ultimate 16 Strain Probioticwith Fos 3.2 Billion Cfu 60 Vegan Caps Better Digestive Colon Health Immune & Positive Mental

Price
$22.47
Rating
4.7/5
Reviews
2,636
Age
12y ago

Newest

by launch date
Probiotic 85 Billion CFU Digestive & Immune Support Supplement with 15 Probiotic Strains + 3 Prebiotics Advanced Micro-Encapsulation 60 CT

Probiotic 85 Billion CFU Digestive & Immune Support Supplement with 15 Probiotic Strains + 3 Prebiotics Advanced Micro-Encapsulation 60 CT

Price
$48.37
Rating
4.5/5
Reviews
3
Age
1y ago
NUTRABLISS BY WATSONS Advanced Probiotics + Prebiotics Sachet (Fridge Free + Gastrointestinal System And Enhance Immunity) 3g X 30s

NUTRABLISS BY WATSONS Advanced Probiotics + Prebiotics Sachet (Fridge Free + Gastrointestinal System And Enhance Immunity) 3g X 30s

Price
$31.06
Rating
0.0/5
Reviews
0
Age
3y ago
GDME Probiotic Capsules 60 Capsules 120 Billion CFU 18 Strains Contains 3 Prebiotics for Men & Women Once Daily Probiotic Dietary Supplement Boosts Digestive and Immune Health

GDME Probiotic Capsules 60 Capsules 120 Billion CFU 18 Strains Contains 3 Prebiotics for Men & Women Once Daily Probiotic Dietary Supplement Boosts Digestive and Immune Health

Price
$9.73
Rating
5.0/5
Reviews
3
Age
4y ago
GDME Womens Probiotics 90 Tablets 90 Billion CFU 18 Strains Contains Organic Prebiotic Cranberry Probiotic Supplement for Digestion Immunity Womens Health Soy Gluten Dairy Free

GDME Womens Probiotics 90 Tablets 90 Billion CFU 18 Strains Contains Organic Prebiotic Cranberry Probiotic Supplement for Digestion Immunity Womens Health Soy Gluten Dairy Free

Price
$10.34
Rating
4.4/5
Reviews
14
Age
4y ago
Prebiotic with Probiotics 15B CFU - Allergen Free Promotes Gut Health and Support Immunity

Prebiotic with Probiotics 15B CFU - Allergen Free Promotes Gut Health and Support Immunity

Price
$16.98
Rating
5.0/5
Reviews
16
Age
4y ago

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

$0$2K$3K$5K$7K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

19 flat

Sellers

23

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

47%

Top 20: 86%

Open market

26%

  • Now Foods22%
  • Carlyle15%
  • Garden of Life14%
  • Nano Singapore9%
  • Nature's Bounty8%
  • GDME6%

Probiotics demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume23KCVR6.1%Products33Brands19Top 5 Brands68%OOS Rate15.4%Rating4.7★Reviews6,148Avg BSR#308
1K600Spike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26

What reviews say buyers love and hate about Probiotics

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Regulates Digestion33%

“it help digestive system”

Quality-Overall28%

“Great product”

Efficiency17%

“Works well for minor cases”

Nutritional Content11%

“Great probiotics, highly recommended”

Value For Money11%

“Good value for money”

Common Probiotics questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Probiotics 50/100 on Amazon Singapore — Worth a look. The niche generates $41K/yr across 33 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -3.6% over the last 90 days.
Probiotics sells for $28.81 on average on Amazon Singapore, inside our $15–$100 sweet spot. Listings span $6.60–$65.88. The average incumbent carries 6,148 reviews — the moat a new listing must climb.