probiotics
Worth a lookShows low returns (0.0%), but a small market ($41K/yr) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$28.81avg listing price — sweet spot $15–$100
Price range
Great$6.60–$65.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Review moat
Bad6,147.85avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$41K$41K/yr · 23K searches
According to Flapen's Amazon Singapore niche tracking, probiotics is a $41K/yr Amazon Singapore market (23K searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
probiotics market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $43K–$58K
- units × avg price
- Conversion rate
- 6.1%
- Avg BSR
- #308
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 30%
- Out of stock
- 15.4%
- Avg brand age
- 93 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
19 flat
Sellers
23
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
47%
Top 20: 86%
Open market
26%
- Now Foods22%
- Carlyle15%
- Garden of Life14%
- Nano Singapore9%
- Nature's Bounty8%
- GDME6%
Demand
Weekly Amazon search volume, last 47 weeks — -3.6% search growth over the last 90 days.Top probiotics products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Probiotics 50 Billion CFUs | 120 Capsules | with Prebiotics for Women & Men | Non-GMO & Gluten Free Supplement | by Carlyle
Carlyle$27.304.6★1,528 rev
NOW Supplements Probiotic-10 25 Billion with 10 Probiotic Strains Dairy Soy and Gluten Free Strain Verified 100 Veg Capsules
Now Foods$26.724.7★7,437 rev
Garden of Life Once Daily Dr. Formulated Probiotics for Women 50 Billion CFU 16 Probiotic Strains with Organic Prebiotics for Digestive Vaginal & Immune Health Dairy Free Shelf Stable 30 Capsules
Garden of Life$33.994.6★57,634 rev
Natures Bounty Acidophilus Probiotic Daily Probiotic Supplement Supports Digestive Health 1 Pack 120 Tablets
Nature's Bounty$18.184.6★36,329 rev
PROBIOTIC 40 Billion CFU with Advance WecPro Technology - Digestive Health | Diet Detox | Immunity | Cleanse | Eczema
Nano Singapore$23.984.9★20 rev
Newest
by launch date
Probiotic 85 Billion CFU Digestive & Immune Support Supplement with 15 Probiotic Strains + 3 Prebiotics Advanced Micro-Encapsulation 60 CT
Nano Singapore$48.373 rev
NUTRABLISS BY WATSONS Advanced Probiotics + Prebiotics Sachet (Fridge Free + Gastrointestinal System And Enhance Immunity) 3g X 30s
NUTRABLISS BY WATSONS$31.060 rev
GDME Probiotic Capsules 60 Capsules 120 Billion CFU 18 Strains Contains 3 Prebiotics for Men & Women Once Daily Probiotic Dietary Supplement Boosts Digestive and Immune Health
GDME$9.733 rev
GDME Womens Probiotics 90 Tablets 90 Billion CFU 18 Strains Contains Organic Prebiotic Cranberry Probiotic Supplement for Digestion Immunity Womens Health Soy Gluten Dairy Free
GDME$10.3414 rev
Prebiotic with Probiotics 15B CFU - Allergen Free Promotes Gut Health and Support Immunity
Nano Singapore$16.9816 rev
Trending
90-day click momentum
Puritans Pride Probiotic Supplement Acidophilus 250 Count
Puritan's Pride$13.794.6★
Swisse Ultibiotics Daily Digestive Probiotic 30 Caps 1 grams
Swisse$36.545.0★
NOW Supplements Probiotic-10 50 Billion with 10 Probiotic Strains Strain Verified 50 Veg Capsules
Now Foods$34.034.6★
Life-Space Probiotic for Women - Supports Vaginal Health Microflora and pH for BV and Yeast and Urinary Health - 6.3 Billion CFU - 60 Capsules
Life-Space$28.404.6★
Swanson Dr. Stephen Langers Ultimate 16 Strain Probioticwith Fos 3.2 Billion Cfu 60 Vegan Caps Better Digestive Colon Health Immune & Positive Mental
Swanson$22.474.7★
What buyers say about probiotics
What buyers praise and complain about, mined from review topics.What buyers love
“it help digestive system”
“Great product”
“Works well for minor cases”
“Great probiotics, highly recommended”
“Good value for money”
Common questions
- Is probiotics profitable to sell on Amazon Singapore?
- The niche generates $41K/yr across 33 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.6%. Flapen's verdict: Worth a look (50/100).
- How competitive is the probiotics niche?
- 19 brands and 23 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 68% of demand.
- What does it cost to enter the probiotics niche?
- Listings span $6.60–$65.88; the average listing price is $28.81 (sweet spot $15–$100). The average incumbent carries 6,148 reviews — the moat a new listing must climb.