Melatonin
MaybeAn estimated 0.0% of orders come back. But shoppers spend an estimated $19K a year here, so Melatonin is a Maybe.
- Flapen Score
- 52 / 100Top 1% of 198 Health, Household and Personal Care niches · +15 vs the category median of 3752
- Market size
- $19K/yr16K searches / yr
- 90-day growth
- +1.1%search demand this quarter
- Competition
- 38%top-5 click share · 15 brands · 21 sellers
Flapen Score
Melatonin against its category
The dotted line is the Health, Household and Personal Care average. Past it, Melatonin is stronger. Inside it, weaker.
Market
The Melatonin market on Amazon at a glance
Shoppers on Amazon Singapore searched for Melatonin 16K times last year and spent an estimated $19K. The top 5 brands take 64% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 6.0% of those searches ended in a purchase.
Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.
- Searches, last 12 months
- 16K
- Growth, 90 days vs prior 90
- +1.1%
- Conversion, latest week
- 6.0%
- Market size, estimated
- $19Ka year
- Top search term
- melatonin13K searches a year
02 · Price
A sale here is worth $18.64.
Listings sell for $18.64 on average, from $5.94 to $32.46. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $18.64 that is $0 to $2K a year per listing.
- Average price
- $18.64inside the $15 to $100 sweet spot
- Price range
- $5.94–$32.46
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
35% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #37 within Health, Household and Personal Care. It carries 9,950 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 35%
- Prime listings
- 85%
- Out of stock, average day
- 4.7%
- Average rank
- #37in Health, Household and Personal Care
- Average rating
- 4.56 starsAmazon Singapore average 4.47 stars
- Average reviews
- 9,950per listing
- Listings tracked
- 34
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 120 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 120 months
Products
Top Melatonin products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Puritans Pride Melatonin Capsules Blue 10mg 120ct
- Price
- $13.59
- Rating
- 4.6/5
- Reviews
- 34,166
- Age
- 9y ago

Swanson Melatonin - 100% Drug Free 3 mg 120 Caps Healthy slumber Cognition Stress Management Eye Health
- Price
- $5.94
- Rating
- 4.6/5
- Reviews
- 327
- Age
- 13y ago

Now Foods Melatonin 5 mg Sustained Release 120 Tablets
- Price
- $14.35
- Rating
- 4.6/5
- Reviews
- 873
- Age
- 7y ago

Vicks ZzzQuil Pure Zzzs Melatonin Sleep Aid Gummies 48 gummies
- Price
- $27.11
- Rating
- 4.6/5
- Reviews
- 1,760
- Age
- 8y ago

Carlyle Melatonin 12 mg Fast Dissolve 180 Tablets | Drug Free | Natural Berry Flavor | Vegetarian Non-GMO Gluten Free
- Price
- $18.42
- Rating
- 4.5/5
- Reviews
- 81,583
- Age
- 7y ago
Trending
estimated 90-day click momentum
Natrol Melatonin Fast Dissolve Tablets Helps You Fall Asleep Faster Stay Asleep Longer Easy to Take Dissolves in Mouth Strengthen Immune System 3mg 150 Count
- Price
- $16.94
- Rating
- 4.6/5
- Reviews
- 15,919
- Age
- 10y ago

Swanson Melatonin - 100% Drug Free 3 mg 120 Caps Healthy slumber Cognition Stress Management Eye Health
- Price
- $5.94
- Rating
- 4.6/5
- Reviews
- 327
- Age
- 13y ago

Puritans Pride Super Strength Rapid Release Capsules Melatonin 120 Count (Pack of 2)(Packaging may vary)
- Price
- $18.21
- Rating
- 4.6/5
- Reviews
- 34,166
- Age
- 12y ago

Swanson Triple Strength Melatonin - Natural Sleep Support for Disrupted Sleep Cycles - Sleep Aid Supplement Promoting Restful Sleep - (60 Capsules 10mg Each)
- Price
- $12.02
- Rating
- 4.6/5
- Reviews
- 259
- Age
- 21y ago

Natrol Melatonin Fast Dissolve Tablets Helps You Fall Asleep Faster Stay Asleep Longer Easy to Take Dissolve in Mouth Strengthen Immune System Maximum Strength Strawberry Flavor 10mg 60 Count
- Price
- $14.37
- Rating
- 4.6/5
- Reviews
- 9,328
- Age
- 13y ago
Newest
by launch date
Deep Sleep Extreme with w/Melatonin & Ashwagandha Sleeping pill Healthy Sleeping Cycle & Supports Calmness for adults extra strenght - Natural Sleep Aid - 60 Counts
- Price
- $18.53
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 4y ago

Natrol Melatonin Sleep Aid Gummy Fall Asleep Faster Stay Asleep Longer 2 Gummies per Serving 100% Drug and Gelatin Free Non-GMO 10mg 140 Count
- Price
- $23.71
- Rating
- 4.7/5
- Reviews
- 26,303
- Age
- 5y ago

Carlyle Melatonin 5 mg Fast Dissolve 300 Tablets | Drug Free Aid | Natural Berry Flavor | Vegetarian Non-GMO
- Price
- $14.67
- Rating
- 4.6/5
- Reviews
- 5,956
- Age
- 6y ago

Natrol Kids Melatonin 1mg Supplement for Restful Sleep Sleep Gummies for Children 60 Raspberry-Flavored Melatonin Gummies 60 Day Supply
- Price
- $10.86
- Rating
- 4.7/5
- Reviews
- 4,261
- Age
- 6y ago

Now Foods Melatonin 5 mg Sustained Release 120 Tablets
- Price
- $14.35
- Rating
- 4.6/5
- Reviews
- 873
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.
Brands
15 falling
Sellers
21
Est. top-5 brand share
64%
Top 20: 100%
Est. top-5 click share
38%
Top 20: 83%
Open market
27%
- Puritan's Pride17%
- Natrol13%
- ZzzQuil12%
- Swanson11%
- Nature's Bounty11%
- OLLY9%
Demand
Melatonin search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.0× · 11 of 12 months tracked
Search terms
Top Melatonin search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- melatonin13K/yr
- melatonin 10mg2K/yr
- melatonin 5mg2K/yr
- meltonin32/yr
Reviews and returns
What reviews say buyers love and hate about Melatonin
We read the reviews and the return reasons for every product selling here.
“It helps with falling asleep fast”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
4 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Melatonin questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









