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Condom

Maybe

An estimated 0.0% of orders come back. But shoppers spend an estimated $6K a year here, so Condom is a Maybe.

Flapen Score
52
52 / 100
Top 1% of 198 Health, Household and Personal Care niches · +15 vs the category median of 37
Market size
$6K/yr24K searches / yr
90-day growth
+31.9%search demand this quarter
Competition
35%top-5 click share · 6 brands · 11 sellers

Flapen Score

Condom against its category

The dotted line is the Health, Household and Personal Care average. Past it, Condom is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Condom market on Amazon at a glance

Shoppers on Amazon Singapore searched for Condom 24K times last year and spent an estimated $6K. The top 5 brands take 99% of clicks. Demand peaks in Oct–Nov. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +31.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
+31.9%
Conversion, latest week
1.5%
Market size, estimated
$6Ka year
Peak month
October1.9× the quietest month
Top search term
condom15K searches a year

02 · Price

A sale here is worth $15.72.

Listings sell for $15.72 on average, from $3.63 to $36.11. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $15.72 that is $0 to $2K a year per listing.

Average price
$15.72inside the $15 to $100 sweet spot
Price range
$3.63–$36.11
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

28% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #51 within Health, Household and Personal Care. It carries 704 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
28%
Prime listings
95%
Out of stock, average day
9.9%
Average rank
#51in Health, Household and Personal Care
Average rating
4.14 starsAmazon Singapore average 4.47 stars
Average reviews
704per listing
Listings tracked
39

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 138 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
138 months

Products

Top Condom products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.

$0$166$332$497$6631101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)5 products missing review or click data not plotted

Brands

6 flat

Sellers

11

Est. top-5 brand share

99%

Top 20: 100%

Est. top-5 click share

35%

Top 20: 79%

Open market

0%

  • Durex69%
  • OKAMOTO24%
  • LifeStyles3%
  • オカモトコンドームズ2%
  • Crown1%
  • SKYN1%
  • Open — no brand owns it (0%)

Demand

Condom search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.9×

Reviews and returns

What reviews say buyers love and hate about Condom

We read the reviews and the return reasons for every product selling here.

100%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“The smell is weird”
A buyer, on “Smell”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

1 topic

NegativePositive

FAQ

Common Condom questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data