Is baby toothbrush profitable to sell on Amazon Singapore?

The niche generates $2K/yr across 5 tracked products. 90-day search growth is -14.6%. Flapen's verdict: Skip it (26/100).

How competitive is the baby toothbrush niche?

2 brands and 9 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

When does demand for baby toothbrush peak?

Demand peaks in Oct–Nov; the busiest month runs 1.9× the quietest.

What does it cost to enter the baby toothbrush niche?

Listings span $6.75–$11.34; the average listing price is $9.26 (sweet spot $15–$100). The average incumbent carries 5,632 reviews — the moat a new listing must climb.

baby toothbrush

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great8.9%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$9.26

avg listing price — sweet spot $15–$100

Review moat

Bad5,632.4

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-14.6%

90-day search growth — must beat 0% to launch

Market size

Bad$2K

$2K/yr · 2K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$6.75–$11.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Singapore niche tracking, baby toothbrush is a $2K/yr Amazon Singapore market (2K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 26/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

baby toothbrush market data

Units sold / yr: 100–250; avg 0–100/product
Revenue / yr: $926–$2K; units × avg price
Conversion rate: 8.9%
Avg BSR: #22
Page quality: 0%
Prime: 100%
Sponsored: 0%
Out of stock: 12.4%
Avg brand age: 72 months
Avg seller age: 49 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Dr. Brown's75%
Pigeon25%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.6% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 1.9×

Open Trend

Top baby toothbrush products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dr. Browns Toddler Toothbrush Dinosaur Green and Orange 2-Pack

Dr. Brown's$9.574.8★5,382 rev

Dr. Browns Infant-to-Toddler Toothbrush Set Soft & Gentle Manual Toothbrushes for Baby Green/Dark Blue/Ecru/Blue BPA Free 0-3 Years 4-Pack

Dr. Brown's$11.344.8★695 rev

Dr Browns Infant-To-Toddler Toothbrush (Giraffe) 1-Pack

Dr. Brown's$8.814.8★20,991 rev

Pigeon Milk Toothbrush Lesson Stage 4 Pink Pack of 2 Ages 1 and 6 Months and Up Pink

Pigeon$6.754.5★147 rev

Pigeon Training Toothbrush Lesson 123 Mix (Pack of 3) Yellow Orange & Green 70PG10892

Pigeon$9.824.5★947 rev

Newest

by launch date

Dr. Browns Infant-to-Toddler Toothbrush Set Soft & Gentle Manual Toothbrushes for Baby Green/Dark Blue/Ecru/Blue BPA Free 0-3 Years 4-Pack

Dr. Brown's$11.34695 rev

1y ago

Pigeon Milk Toothbrush Lesson Stage 4 Pink Pack of 2 Ages 1 and 6 Months and Up Pink

Pigeon$6.75147 rev

4y ago

Dr. Browns Toddler Toothbrush Dinosaur Green and Orange 2-Pack

Dr. Brown's$9.575,382 rev

4y ago

Dr Browns Infant-To-Toddler Toothbrush (Giraffe) 1-Pack

Dr. Brown's$8.8120,991 rev

7y ago

Pigeon Training Toothbrush Lesson 123 Mix (Pack of 3) Yellow Orange & Green 70PG10892

Pigeon$9.82947 rev

13y ago

Common questions

Is baby toothbrush profitable to sell on Amazon Singapore?: The niche generates $2K/yr across 5 tracked products. 90-day search growth is -14.6%. Flapen's verdict: Skip it (26/100).
How competitive is the baby toothbrush niche?: 2 brands and 9 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
When does demand for baby toothbrush peak?: Demand peaks in Oct–Nov; the busiest month runs 1.9× the quietest.
What does it cost to enter the baby toothbrush niche?: Listings span $6.75–$11.34; the average listing price is $9.26 (sweet spot $15–$100). The average incumbent carries 5,632 reviews — the moat a new listing must climb.