Baby Toothbrush
FailThe top 5 products take 100% of clicks, so Baby Toothbrush is a Fail.
- Flapen Score
- 26 / 100Ranks 184 of 198 Health, Household and Personal Care niches · −11 vs the category median of 3726
- Market size
- $2K/yr2K searches / yr
- 90-day growth
- -14.6%search demand this quarter
- Competition
- 100%top-5 click share · 2 brands · 9 sellers
Flapen Score
Baby Toothbrush against its category
The dotted line is the Health, Household and Personal Care average. Past it, Baby Toothbrush is stronger. Inside it, weaker.
Market
The Baby Toothbrush market on Amazon at a glance
Shoppers on Amazon Singapore searched for Baby Toothbrush 2K times last year and spent an estimated $2K. All 2 brands take every click. Demand peaks in Oct–Nov. Flapen scores it 26 out of 100, a Fail.
01 · Demand
An estimated 8.9% of those searches ended in a purchase.
Shoppers searched for this 2K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.
- Searches, last 12 months
- 2K
- Growth, 90 days vs prior 90
- -14.6%
- Conversion, latest week
- 8.9%
- Market size, estimated
- $2Ka year
- Peak month
- October1.9× the quietest month
- Top search term
- baby toothbrush2K searches a year
02 · Price
A sale here is worth $9.26.
Listings sell for $9.26 on average, from $6.75 to $11.34. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $9.26 that is $0 to $926 a year per listing.
- Average price
- $9.26under the $15 to $100 sweet spot
- Price range
- $6.75–$11.34
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$926
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #22 within Health, Household and Personal Care. It carries 5,632 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 12.4%
- Average rank
- #22in Health, Household and Personal Care
- Average rating
- 4.68 starsAmazon Singapore average 4.47 stars
- Average reviews
- 5,632per listing
- Listings tracked
- 5
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Baby Toothbrush products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Dr. Browns Toddler Toothbrush Dinosaur Green and Orange 2-Pack
- Price
- $9.57
- Rating
- 4.8/5
- Reviews
- 5,382
- Age
- 4y ago

Dr. Browns Infant-to-Toddler Toothbrush Set Soft & Gentle Manual Toothbrushes for Baby Green/Dark Blue/Ecru/Blue BPA Free 0-3 Years 4-Pack
- Price
- $11.34
- Rating
- 4.8/5
- Reviews
- 695
- Age
- 1y ago

Dr Browns Infant-To-Toddler Toothbrush (Giraffe) 1-Pack
- Price
- $8.81
- Rating
- 4.8/5
- Reviews
- 20,991
- Age
- 7y ago

Pigeon Milk Toothbrush Lesson Stage 4 Pink Pack of 2 Ages 1 and 6 Months and Up Pink
- Price
- $6.75
- Rating
- 4.5/5
- Reviews
- 147
- Age
- 4y ago

Pigeon Training Toothbrush Lesson 123 Mix (Pack of 3) Yellow Orange & Green 70PG10892
- Price
- $9.82
- Rating
- 4.5/5
- Reviews
- 947
- Age
- 13y ago
Trending
estimated 90-day click momentum
Pigeon Milk Toothbrush Lesson Stage 4 Pink Pack of 2 Ages 1 and 6 Months and Up Pink
- Price
- $6.75
- Rating
- 4.5/5
- Reviews
- 147
- Age
- 4y ago

Dr. Browns Infant-to-Toddler Toothbrush Set Soft & Gentle Manual Toothbrushes for Baby Green/Dark Blue/Ecru/Blue BPA Free 0-3 Years 4-Pack
- Price
- $11.34
- Rating
- 4.8/5
- Reviews
- 695
- Age
- 1y ago

Dr. Browns Toddler Toothbrush Dinosaur Green and Orange 2-Pack
- Price
- $9.57
- Rating
- 4.8/5
- Reviews
- 5,382
- Age
- 4y ago

Dr Browns Infant-To-Toddler Toothbrush (Giraffe) 1-Pack
- Price
- $8.81
- Rating
- 4.8/5
- Reviews
- 20,991
- Age
- 7y ago

Pigeon Training Toothbrush Lesson 123 Mix (Pack of 3) Yellow Orange & Green 70PG10892
- Price
- $9.82
- Rating
- 4.5/5
- Reviews
- 947
- Age
- 13y ago
Newest
by launch date
Dr. Browns Infant-to-Toddler Toothbrush Set Soft & Gentle Manual Toothbrushes for Baby Green/Dark Blue/Ecru/Blue BPA Free 0-3 Years 4-Pack
- Price
- $11.34
- Rating
- 4.8/5
- Reviews
- 695
- Age
- 1y ago

Pigeon Milk Toothbrush Lesson Stage 4 Pink Pack of 2 Ages 1 and 6 Months and Up Pink
- Price
- $6.75
- Rating
- 4.5/5
- Reviews
- 147
- Age
- 4y ago

Dr. Browns Toddler Toothbrush Dinosaur Green and Orange 2-Pack
- Price
- $9.57
- Rating
- 4.8/5
- Reviews
- 5,382
- Age
- 4y ago

Dr Browns Infant-To-Toddler Toothbrush (Giraffe) 1-Pack
- Price
- $8.81
- Rating
- 4.8/5
- Reviews
- 20,991
- Age
- 7y ago

Pigeon Training Toothbrush Lesson 123 Mix (Pack of 3) Yellow Orange & Green 70PG10892
- Price
- $9.82
- Rating
- 4.5/5
- Reviews
- 947
- Age
- 13y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
9
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- Dr. Brown's75%
- Pigeon25%
- Open — no brand owns it (0%)
Demand
Baby Toothbrush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 1.9×
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Toothbrush questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









