electric toothbrush
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$86.05avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Good+35.9%90-day search growth — must beat 0% to launch
Price range
Okay$13.96–$310.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$98K$98K/yr · 61K searches
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad11,793.33avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, electric toothbrush is a $98K/yr Amazon Singapore market (61K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
electric toothbrush market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $129K–$172K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #35
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 25%
- Out of stock
- 10.8%
- Avg brand age
- 61 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
5 rising
Sellers
23
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
48%
Top 20: 83%
Open market
0%
- Oral-B75%
- Philips Sonicare18%
- Aquasonic3%
- Voguish3%
- Waterpik1%
- Open — no brand owns it (0%)
Top electric toothbrush search terms
- electric toothbrush24K/yr
- oral b electric toothbrush19K/yr
- oral b12K/yr
- oral b toothbrush5K/yr
Top electric toothbrush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Oral-B Pro Series 1 Electric Toothbrush Double Pack 2 Replacement Brushes 3 Cleaning Modes and Pressure Sensor for Dental Care Designed by Braun Pink/Black
Oral-B$65.684.3★968 rev
Oral-B Pro Crossaction Battery Electric Toothbrush 1 Count
Oral-B$17.164.3★24 rev
Philips Sonicare 4100 Power Toothbrush Rechargeable Electric Toothbrush with Pressure Sensor White HX3681/23
Philips Sonicare$52.724.3★34,252 rev
Oral-B iO Series 5 Rechargeable Electric Toothbrush with Visible Pressure Sensor to Protect Gums 2 Minute Timer 5 Cleaning Settings 1 Replacement Toothbrush Heads and Travel Case Black
Oral-B$180.644.5★2,902 rev
Oral-B Pro 5000 SmartSeries Power Rechargeable Electric Toothbrush
Oral-B$103.024.6★7,503 rev
Newest
by launch date
Replacement Toothbrush Heads Compatible with Oral-B Braun 8 Pack Professional Electric Brush Heads for Oral B Replacement Heads Refill Pro 500/1000/1500/3000/3757/5000/7000/7500/8000
Voguish$13.961,714 rev
Oral-B iO Series 2 Black Handle Electric Toothbrush with 3 Brushing Modes Charging Station Included
Oral-B$76.6212 rev
Oral-B iO Series 2 White Handle Electric Toothbrush with 3 Brushing Modes Charging Station Included
Oral-B$77.316 rev
Oral-B Vitality Pro Electric Toothbrush Black - Deep Clean
Oral-B$40.581 rev
Oral-B iO Series 2 Electric Toothbrush 1 Replacement Brush 3 Cleaning Modes for Dental Care Magnetic Technology Travel Case Designed by Braun Ocean Blue
Oral-B$76.92566 rev
Trending
90-day click momentumOral-B iO Series 5 Rechargeable Electric Toothbrush with Visible Pressure Sensor to Protect Gums 2 Minute Timer 5 Cleaning Settings 1 Replacement Toothbrush Heads and Travel Case Black
Oral-B$180.644.5★
Oral-B Pro Cross Action Electric Toothbrush Head X-Shape and Angled Bristles for Deeper Plaque Removal Pack of 10 Toothbrush Heads Suitable for Mailbox Black
Oral-B$32.594.7★
Replacement Toothbrush Heads Compatible with Oral-B Braun 8 Pack Professional Electric Brush Heads for Oral B Replacement Heads Refill Pro 500/1000/1500/3000/3757/5000/7000/7500/8000
Voguish$13.964.5★
Oral-B Vitality Precision Clean Handle à Oral-B Vitality Everyday Clean Handle
Oral-B$23.434.3★
Oral-B iO Series 2 Electric Toothbrush 1 Replacement Brush 3 Cleaning Modes for Dental Care Magnetic Technology Travel Case Designed by Braun Ocean Blue
Oral-B$76.924.6★
What buyers say about electric toothbrush
What buyers praise and complain about, mined from review topics.What buyers love
“It worked great for the first 1-2 times of replacing batteries”
“Teeth feel cleaner”
“Works as advertised”
What buyers complain about
“Poor battery life”
“Charger is not reliable”
“product failed after a few months”
“Doesnt work properly”
“it becomes very difficult to turn on/off”
“waste of electricity”
“expensive to make this worthwhile”
“Really poor quality”
Top return reasons
Common questions
- Is electric toothbrush profitable to sell on Amazon Singapore?
- The niche generates $98K/yr across 36 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +35.9%. Flapen's verdict: Skip it (47/100).
- How competitive is the electric toothbrush niche?
- 5 brands and 23 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in electric toothbrush?
- Top complaints mined from reviews: Battery Life, Charging, Durability. The return rate is 0.7%.
- What does it cost to enter the electric toothbrush niche?
- Listings span $13.96–$310.69; the average listing price is $86.05 (sweet spot $15–$100). The average incumbent carries 11,793 reviews — the moat a new listing must climb.