Electric Toothbrush
brand-locked demand (top 5 brands take 100% of clicks) — Electric Toothbrush doesn't clear our bar today.
Flapen Score
Top 10% of 198 Health, Household and Personal Care niches · +10 vs the category median of 37
Is Electric Toothbrush profitable on Amazon?
According to Flapen's Amazon Singapore niche tracking, Electric Toothbrush is a $98K/yr Amazon Singapore market (61K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 47/100.
Electric Toothbrush: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +35.9% over the last 90 days and 1.9% of searches end in a purchase.
$98K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 36 products
Top Electric Toothbrush products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Oral-B Pro Series 1 Electric Toothbrush Double Pack 2 Replacement Brushes 3 Cleaning Modes and Pressure Sensor for Dental Care Designed by Braun Pink/Black
- Price
- $65.68
- Rating
- 4.3/5
- Reviews
- 968
- Age
- 1y ago
Oral-B Pro Crossaction Battery Electric Toothbrush 1 Count
- Price
- $17.16
- Rating
- 4.3/5
- Reviews
- 24
- Age
- 4y ago
Philips Sonicare 4100 Power Toothbrush Rechargeable Electric Toothbrush with Pressure Sensor White HX3681/23
- Price
- $52.72
- Rating
- 4.3/5
- Reviews
- 34,252
- Age
- 4y ago
Oral-B iO Series 5 Rechargeable Electric Toothbrush with Visible Pressure Sensor to Protect Gums 2 Minute Timer 5 Cleaning Settings 1 Replacement Toothbrush Heads and Travel Case Black
- Price
- $180.64
- Rating
- 4.5/5
- Reviews
- 2,902
- Age
- 4y ago
Oral-B Pro 5000 SmartSeries Power Rechargeable Electric Toothbrush
- Price
- $103.02
- Rating
- 4.6/5
- Reviews
- 7,503
- Age
- 11y ago
Trending
90-day click momentumOral-B iO Series 5 Rechargeable Electric Toothbrush with Visible Pressure Sensor to Protect Gums 2 Minute Timer 5 Cleaning Settings 1 Replacement Toothbrush Heads and Travel Case Black
- Price
- $180.64
- Rating
- 4.5/5
- Reviews
- 2,902
- Age
- 4y ago
Oral-B Pro Cross Action Electric Toothbrush Head X-Shape and Angled Bristles for Deeper Plaque Removal Pack of 10 Toothbrush Heads Suitable for Mailbox Black
- Price
- $32.59
- Rating
- 4.7/5
- Reviews
- 7,699
- Age
- 3y ago
Replacement Toothbrush Heads Compatible with Oral-B Braun 8 Pack Professional Electric Brush Heads for Oral B Replacement Heads Refill Pro 500/1000/1500/3000/3757/5000/7000/7500/8000
- Price
- $13.96
- Rating
- 4.5/5
- Reviews
- 1,714
- Age
- 8mo ago
Oral-B Vitality Precision Clean Handle à Oral-B Vitality Everyday Clean Handle
- Price
- $23.43
- Rating
- 4.3/5
- Reviews
- 45
- Age
- 8y ago
Oral-B iO Series 2 Electric Toothbrush 1 Replacement Brush 3 Cleaning Modes for Dental Care Magnetic Technology Travel Case Designed by Braun Ocean Blue
- Price
- $76.92
- Rating
- 4.6/5
- Reviews
- 566
- Age
- 1y ago
Newest
by launch dateReplacement Toothbrush Heads Compatible with Oral-B Braun 8 Pack Professional Electric Brush Heads for Oral B Replacement Heads Refill Pro 500/1000/1500/3000/3757/5000/7000/7500/8000
- Price
- $13.96
- Rating
- 4.5/5
- Reviews
- 1,714
- Age
- 8mo ago
Oral-B iO Series 2 Black Handle Electric Toothbrush with 3 Brushing Modes Charging Station Included
- Price
- $76.62
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 10mo ago
Oral-B iO Series 2 White Handle Electric Toothbrush with 3 Brushing Modes Charging Station Included
- Price
- $77.31
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 10mo ago
Oral-B Vitality Pro Electric Toothbrush Black - Deep Clean
- Price
- $40.58
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 10mo ago
Oral-B iO Series 2 Electric Toothbrush 1 Replacement Brush 3 Cleaning Modes for Dental Care Magnetic Technology Travel Case Designed by Braun Ocean Blue
- Price
- $76.92
- Rating
- 4.6/5
- Reviews
- 566
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
Brands
5 rising
Sellers
23
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
48%
Top 20: 83%
Open market
0%
- Oral-B75%
- Philips Sonicare18%
- Aquasonic3%
- Voguish3%
- Waterpik1%
- Open — no brand owns it (0%)
Top Electric Toothbrush search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- electric toothbrush24K/yr
- oral b electric toothbrush19K/yr
- oral b12K/yr
- oral b toothbrush5K/yr
What reviews say buyers love and hate about Electric Toothbrush
What buyers mention most, as a share of all reviews.
What buyers love
100% of reviews“It worked great for the first 1-2 times of replacing batteries”
“Teeth feel cleaner”
“Works as advertised”
What buyers complain about
100% of reviews“Poor battery life”
“Charger is not reliable”
“product failed after a few months”
“Doesnt work properly”
“it becomes very difficult to turn on/off”
Electric Toothbrush return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
3%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Electric Toothbrush questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
