psyllium husk
Skip itA small market ($17K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$22.17avg listing price — sweet spot $15–$100
Price range
Great$12.31–$29.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Growth
Good+40.5%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,788.57avg incumbent reviews — the moat a new listing must climb
Brand share
Bad98%top-5 brand share — brand-locked demand
Market size
Bad$17K$17K/yr · 14K searches
According to Flapen's Amazon Singapore niche tracking, psyllium husk is a $17K/yr Amazon Singapore market (14K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
psyllium husk market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $22K–$28K
- units × avg price
- Conversion rate
- 5.7%
- Avg BSR
- #99
- Page quality
- 0%
- Prime
- 71%
- Sponsored
- 7%
- Out of stock
- 8.1%
- Avg brand age
- 94 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
17
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
0%
- Now Foods71%
- viva naturals9%
- Simply Natural9%
- Honest to Goodness5%
- ORGANIC INDIA4%
- BioFinest2%
Demand
Weekly Amazon search volume, last 47 weeks — +40.5% search growth over the last 90 days.Top psyllium husk search terms
- psyllium husk10K/yr
- psyllium husk powder2K/yr
- psyllium743/yr
- psyllium husks466/yr
Top psyllium husk products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Now Foods Psyllium Husk Powder 680g
Now Foods$28.394.5★21,455 rev
NOW Supplements Psyllium Husk Caps 500 mg Non-GMO Project Verified Natural Soluble Fiber Intestinal Health 500 Veg Capsules
Now Foods$26.634.6★14,183 rev
NOW Supplements Whole Psyllium Husks Non-GMO Project Verified Soluble Fiber 16-Ounce
Now Foods$21.354.6★8,533 rev
Viva Naturals Organic Psyllium Husk Powder 24 oz - Finely Ground Unflavored Plant Based Superfood - Good Source of Fiber for Gluten-Free Baking Juices & Smoothies - Certified Vegan Keto and Paleo
viva naturals$29.604.4★14,025 rev
Simply Natural Natural Psyllium Husk India 250g
Simply Natural$15.360.0★0 rev
Newest
by launch date
BioFinest Psyllium Husk Capsules 1500mg 120 Count Fiber Supplement Cholesterol Management
BioFinest$19.842 rev
Honest To Goodness Organic Psyllium Husks 200g (1 pack)
Honest to Goodness$14.3996 rev
NOW Foods Psyllium Husk Caps 700 mg Apple Pectin Enhances Digestive Vegan 180-360 Veg Capsules 90-180 Servings
Now Foods$29.152,101 rev
Simply Natural Natural Psyllium Husk India 250g
Simply Natural$15.360 rev
Viva Naturals Organic Psyllium Husk Powder 24 oz - Finely Ground Unflavored Plant Based Superfood - Good Source of Fiber for Gluten-Free Baking Juices & Smoothies - Certified Vegan Keto and Paleo
viva naturals$29.6014,025 rev
Trending
90-day click momentumBioFinest Psyllium Husk Capsules 1500mg 120 Count Fiber Supplement Cholesterol Management
BioFinest$19.843.0★
NOW Supplements Whole Psyllium Husks Non-GMO Project Verified Soluble Fiber 16-Ounce
Now Foods$21.354.6★
Now Foods Certified Organic Psyllium Husk Powder 340 Grams
Now Foods$20.134.5★
NOW Supplements Whole Psyllium Husks Certified Organic Non-GMO Project Verified Soluble Fiber 12-Ounce
Now Foods$21.454.6★
Organic India Whole Husk Psyllium 12 Oz
ORGANIC INDIA$28.494.6★
What buyers say about psyllium husk
What buyers praise and complain about, mined from review topics.What buyers love
“Powder is easily distributed in water”
What buyers complain about
“Can clog alot of pipe”
Common questions
- Is psyllium husk profitable to sell on Amazon Singapore?
- The niche generates $17K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +40.5%. Flapen's verdict: Skip it (47/100).
- How competitive is the psyllium husk niche?
- 6 brands and 17 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in psyllium husk?
- Top complaints mined from reviews: Jamming/Clogging. The return rate is 0.0%.
- What does it cost to enter the psyllium husk niche?
- Listings span $12.31–$29.60; the average listing price is $22.17 (sweet spot $15–$100). The average incumbent carries 6,789 reviews — the moat a new listing must climb.