How competitive is the Magnesium niche on Amazon Singapore?

18 brands and 35 sellers compete in Magnesium on Amazon Singapore. The top 5 Magnesium products take 55% of clicks and its top 5 brands hold 66% of demand.

What does it cost to enter the Magnesium niche?

Magnesium sells for $22.33 on average on Amazon Singapore, inside our $15–$100 sweet spot. Listings span $10.96–$57.23. The average incumbent carries 12,119 reviews — the moat a new listing must climb.

Magnesium

a small market ($8K/yr) — Magnesium doesn't clear our bar today.

Flapen Score

Skip it

Top 10% of 198 Health, Household and Personal Care niches · +10 vs the category median of 37

This niche Category average · 198 niches

Is Magnesium profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Magnesium is a $8K/yr Amazon Singapore market (14K searches/yr). The top 5 brands hold 66% of demand. Verdict: Skip it — 47/100.

Magnesium: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +6.2% over the last 90 days and 2.5% of searches end in a purchase.

$8K

revenue / yr

Units sold / yr1K

Search volume / yr+6.2%14K

Conversion rate2.5%

Avg price$22.33

Who owns the niche?

The top 5 brands hold 66% of demand, so 34% of the market is open.

34%

open market share

Brands · sellers18 · 35

Top-5 product click share55%

Open market34%

Avg brand age85 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 25 products

Top Magnesium products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Now Foods Magnesium Glycinate 180 Tablets

Price: $26.11
Rating: 4.7/5
Reviews: 7,891
Age: 7y ago

Doctors Best High Absorption Magnesium Glycinate Lysinate 100% Chelated Non-GMO Vegan Gluten & Soy Free 100 mg 240 Tablets

Price: $23.84
Rating: 4.6/5
Reviews: 63,381
Age: 24y ago

Natures Bounty Magnesium Bone and Muscle Health Tablets 500 mg 200 Ct

Price: $15.51
Rating: 4.7/5
Reviews: 92,694
Age: 12y ago

Magnesium Glycinate Complex 4 in 1-1866mg per serving | Precise 404mg Elemental Magnesium dose | Added Magnesium Glycinate Citrate Malate & Taurate | 90 Vegan Capsules - by Prowise

Price: $23.73
Rating: 4.4/5
Reviews: 2,594
Age: 1y ago

Swanson Triple Magnesium Complex 400 mg 100 Vegan Caps Halal Reduce Stress Tiredness Fatigue Supports Nerve Muscle Bone Mood Cognitive Health

Price: $12.64
Rating: 4.7/5
Reviews: 1,510
Age: 2y ago

Newest

by launch date

Magnesium Citrate Capsules 1500mg with Vitamin B6 | 120 Vegan Capsules | 450mg Elemental Mg | High Strength Magnesium Supplements for Women & Men | Capsule not Tablets | Made in UK by Prowise

Price: $21.67
Rating: 4.5/5
Reviews: 197
Age: 10mo ago

365 by Whole Foods Market Magnesium Gummies 60 Count

Price: $17.67
Rating: 4.8/5
Reviews: 20
Age: 10mo ago

NOW Foods Magnesium Glycinate With BioPerine 180 Veg Capsules

Price: $25.63
Rating: 4.7/5
Reviews: 914
Age: 1y ago

21st Century Magnesium Glycinate 200 mg Capsules per Serving 90 Count

Price: $17.47
Rating: 4.6/5
Reviews: 268
Age: 1y ago

Calcium Magnesium Zinc + D3 1565mg Time-Release Formula | All-in-One Bone Muscle & Immunity Booster 120 CT

Price: $13.94
Rating: 3.6/5
Reviews: 2
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

55%

Top 20: 96%

Open market

28%

Now Foods22%
Doctor's Best17%
Nature's Bounty13%
Swanson8%
PH PROWISE Healthcare7%
Nature Made6%

Magnesium demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume14KCVR2.5%Products25Brands18Top 5 Brands66%OOS Rate3.9%Rating4.5★Reviews12,119Avg BSR#177

Top Magnesium search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

magnesium13K/yr +5.5%4.6% conv.
magnesium supplement667/yr +21.2%3.6% conv.
magnesium supplements259/yr +0.0%5.0% conv.

What reviews say buyers love and hate about Magnesium

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews

Sleep Quality33%

“Good for sleep”

Regulates Digestion33%

“Good for digest”

Magnesium8%

“Magnesium Glycinate is the one for bone and muscle health”

What buyers complain about

75% of reviews

Muscle Pain Relief25%

“This is not for muscle”

Advertised Vs Actual Product25%

“This is an absolute case of misrepresentation”

Heart Health25%

“It can cause heartburn, indigestion, severe constipation”

Magnesium return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

33%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Magnesium

33%

2Advertised Vs Actual Product

33%

3Safety Standards

33%

Common Magnesium questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Magnesium 47/100 on Amazon Singapore — Skip it. The niche generates $8K/yr across 25 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +6.2% over the last 90 days.

Magnesium buyers on Amazon Singapore complain most about Muscle Pain Relief, Advertised Vs Actual Product, Heart Health, the themes mined from the niche's reviews. Its return rate is 0.1%.