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Magnesium

Fail

Shoppers spend an estimated $8K a year here, so Magnesium is a Fail.

Flapen Score
47
47 / 100
Top 10% of 198 Health, Household and Personal Care niches · +10 vs the category median of 37
Market size
$8K/yr14K searches / yr
90-day growth
+6.2%search demand this quarter
Competition
55%top-5 click share · 18 brands · 35 sellers

Flapen Score

Magnesium against its category

The dotted line is the Health, Household and Personal Care average. Past it, Magnesium is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magnesium market on Amazon at a glance

Shoppers on Amazon Singapore searched for Magnesium 14K times last year and spent an estimated $8K. The top 5 brands take 66% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.

Searches, last 12 months
14K
Growth, 90 days vs prior 90
+6.2%
Conversion, latest week
2.5%
Market size, estimated
$8Ka year
Top search term
magnesium13K searches a year

02 · Price

A sale here is worth $22.33.

Listings sell for $22.33 on average, from $10.96 to $57.23. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $22.33 that is $0 to $2K a year per listing.

Average price
$22.33inside the $15 to $100 sweet spot
Price range
$10.96–$57.23
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.1%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

36% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #177 within Health, Household and Personal Care. It carries 12,119 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
76%
Out of stock, average day
3.9%
Average rank
#177in Health, Household and Personal Care
Average rating
4.46 starsAmazon Singapore average 4.47 stars
Average reviews
12,119per listing
Listings tracked
25

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
85 months

Products

Top Magnesium products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

35

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

55%

Top 20: 96%

Open market

28%

  • Brand 122%
  • Brand 217%
  • Brand 313%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Magnesium search demand

Weekly searches over the year, seasonality beneath. Pick a range.

450350Spike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5× · 11 of 12 months tracked

Search terms

Top Magnesium search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • magnesium13K/yr
  • magnesium supplement667/yr
  • magnesium supplements259/yr

Reviews and returns

What reviews say buyers love and hate about Magnesium

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Sleep Quality”
25%of negative reviews mention “Muscle Pain Relief”
0.1%of orders come back
“This is not for muscle”
A buyer, on “Muscle Pain Relief”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

FAQ

Common Magnesium questions

Answered from the same tracked data.