Floss
FailShoppers spend an estimated $11K a year here, so Floss is a Fail.
- Flapen Score
- 47 / 100Top 10% of 198 Health, Household and Personal Care niches · +10 vs the category median of 3747
- Market size
- $11K/yr13K searches / yr
- 90-day growth
- -5.5%search demand this quarter
- Competition
- 37%top-5 click share · 14 brands · 19 sellers
Flapen Score
Floss against its category
The dotted line is the Health, Household and Personal Care average. Past it, Floss is stronger. Inside it, weaker.
Market
The Floss market on Amazon at a glance
Shoppers on Amazon Singapore searched for Floss 13K times last year and spent an estimated $11K. The top 5 brands take 83% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 6.3% of those searches ended in a purchase.
Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.
- Searches, last 12 months
- 13K
- Growth, 90 days vs prior 90
- -5.5%
- Conversion, latest week
- 6.3%
- Market size, estimated
- $11Ka year
- Top search term
- floss6K searches a year
02 · Price
A sale here is worth $13.17.
Listings sell for $13.17 on average, from $1.29 to $179.36. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $13.17 that is $0 to $1K a year per listing.
- Average price
- $13.17under the $15 to $100 sweet spot
- Price range
- $1.29–$179.36
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 0.7%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
32% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #32 within Health, Household and Personal Care. It carries 9,259 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 32%
- Prime listings
- 95%
- Out of stock, average day
- 7.1%
- Average rank
- #32in Health, Household and Personal Care
- Average rating
- 4.46 starsAmazon Singapore average 4.47 stars
- Average reviews
- 9,259per listing
- Listings tracked
- 38
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 89 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 89 months
Products
Top Floss products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Oral-B Essential Floss Waxed 2x50m
- Price
- $8.19
- Rating
- 4.7/5
- Reviews
- 913
- Age
- 7y ago

Oral-B Pro Health Glide Deep Clean Dental Floss Mint 40m
- Price
- $4.43
- Rating
- 4.3/5
- Reviews
- 414
- Age
- 7y ago

GRIN Double Flosspyx Floss Picks 75 Count Dental Flossers Minty Flavor Recycled Plastic 2 Lines of Strong Floss Longer Floss Head Traps Food and Plaque Includes Safe Soft Fold-Back Tooth Pick
- Price
- $8.55
- Rating
- 4.7/5
- Reviews
- 2,315
- Age
- 2y ago

Oral-B Floss Picks 75ct
- Price
- $3.30
- Rating
- 4.2/5
- Reviews
- 20
- Age
- 3y ago

Oral-B Glide Pro-Health Comfort Plus Floss Mint 3 Ct
- Price
- $11.20
- Rating
- 4.4/5
- Reviews
- 9,919
- Age
- 8y ago
Trending
estimated 90-day click momentum
Oral-B Glide Dental Floss Scope Flavor 40m (Pack of 6)
- Price
- $25.85
- Rating
- 4.5/5
- Reviews
- 7,253
- Age
- 6y ago

REACH Waxed Dental Floss Mint Plaque Remover for Teeth Shred Resistant Floss Slides Smoothly Easy to Use Waxed Deep Cleaning Teeth Oral Care PFAS Free for Adults & Kids 1 Pack 55 yd
- Price
- $3.39
- Rating
- 4.7/5
- Reviews
- 15,808
- Age
- 10y ago

DenTek Triple Clean Advanced Clean Floss Picks No Break & No Shred Floss 150 Count Pack of 3
- Price
- $15.92
- Rating
- 4.7/5
- Reviews
- 86,509
- Age
- 6y ago

GRIN Double Flosspyx Floss Picks 75 Count Dental Flossers Minty Flavor Recycled Plastic 2 Lines of Strong Floss Longer Floss Head Traps Food and Plaque Includes Safe Soft Fold-Back Tooth Pick
- Price
- $8.55
- Rating
- 4.7/5
- Reviews
- 2,315
- Age
- 2y ago

Pearlie White Floss Pick F 2-In-1 PTFE Mint Flossers 36ct
- Price
- $3.79
- Rating
- 3.9/5
- Reviews
- 28
- Age
- 9y ago
Newest
by launch date
Oral-B Glide Comfort Plus Dental Floss Extra soft gum care 40m
- Price
- $4.84
- Rating
- 3.1/5
- Reviews
- 2
- Age
- 10mo ago

WATSONS Super Smooth Mint Dental Floss Picks 50s x 3 Boxes
- Price
- $5.02
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

GuruNanda Expandable Waxed Dental Floss for Gentle Deep Cleaning Wide Teeth Flossing - Cinnamon Flavor - 55 Yards
- Price
- $2.07
- Rating
- 4.5/5
- Reviews
- 2,006
- Age
- 2y ago

GRIN Double Flosspyx Floss Picks 75 Count Dental Flossers Minty Flavor Recycled Plastic 2 Lines of Strong Floss Longer Floss Head Traps Food and Plaque Includes Safe Soft Fold-Back Tooth Pick
- Price
- $8.55
- Rating
- 4.7/5
- Reviews
- 2,315
- Age
- 2y ago

Oral-B Floss Picks 30ct
- Price
- $1.29
- Rating
- 4.6/5
- Reviews
- 5
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.
Brands
14 rising
Sellers
19
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
37%
Top 20: 78%
Open market
13%
- Oral-B57%
- REACH9%
- Pearlie White8%
- Grin5%
- WATSONS4%
- DenTek4%
- Open — no brand owns it (8 brands, 13%)
Demand
Floss search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.1× · 10 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Floss
We read the reviews and the return reasons for every product selling here.
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
6 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Floss questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









