Is floss profitable to sell on Amazon Singapore?

The niche generates $11K/yr across 38 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.5%. Flapen's verdict: Skip it (47/100).

How competitive is the floss niche?

14 brands and 19 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 83% of demand.

What does it cost to enter the floss niche?

Listings span $1.29–$179.36; the average listing price is $13.17 (sweet spot $15–$100). The average incumbent carries 9,259 reviews — the moat a new listing must climb.

floss

Skip it

A small market ($11K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Competition

Great37%

top-5 click share — an open shelf

Conversion

Good6.3%

search→purchase rate — share of searches ending in a sale

Avg price

Good$13.17

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$1.29–$179.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Growth

Bad-5.5%

90-day search growth — must beat 0% to launch

Review moat

Bad9,259.26

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$11K

$11K/yr · 13K searches

According to Flapen's Amazon Singapore niche tracking, floss is a $11K/yr Amazon Singapore market (13K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 47/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

floss market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $26K–$33K; units × avg price
Conversion rate: 6.3%
Avg BSR: #32
Page quality: 0%
Prime: 95%
Sponsored: 32%
Out of stock: 7.1%
Avg brand age: 89 months
Avg seller age: 0 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

14 rising

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

37%

Top 20: 78%

Open market

13%

Oral-B57%
REACH9%
Pearlie White8%
Grin5%
WATSONS4%
DenTek4%
Open — no brand owns it (8 brands, 13%)

Demand

Weekly Amazon search volume, last 42 weeks — -5.5% search growth over the last 90 days.

Open Trend

Top floss products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Oral-B Essential Floss Waxed 2x50m

Oral-B$8.194.7★913 rev

Oral-B Pro Health Glide Deep Clean Dental Floss Mint 40m

Oral-B$4.434.3★414 rev

GRIN Double Flosspyx Floss Picks 75 Count Dental Flossers Minty Flavor Recycled Plastic 2 Lines of Strong Floss Longer Floss Head Traps Food and Plaque Includes Safe Soft Fold-Back Tooth Pick

Grin$8.554.7★2,315 rev

Oral-B Floss Picks 75ct

Oral-B$3.304.2★20 rev

Oral-B Glide Pro-Health Comfort Plus Floss Mint 3 Ct

Oral-B$11.204.4★9,919 rev

Newest

by launch date

Oral-B Glide Comfort Plus Dental Floss Extra soft gum care 40m

Oral-B$4.842 rev

10mo ago

WATSONS Super Smooth Mint Dental Floss Picks 50s x 3 Boxes

WATSONS$5.020 rev

1y ago

GuruNanda Expandable Waxed Dental Floss for Gentle Deep Cleaning Wide Teeth Flossing - Cinnamon Flavor - 55 Yards

GuruNanda$2.072,006 rev

2y ago

GRIN Double Flosspyx Floss Picks 75 Count Dental Flossers Minty Flavor Recycled Plastic 2 Lines of Strong Floss Longer Floss Head Traps Food and Plaque Includes Safe Soft Fold-Back Tooth Pick

Grin$8.552,315 rev

2y ago

Oral-B Floss Picks 30ct

Oral-B$1.295 rev

3y ago

What buyers say about floss

What buyers praise and complain about, mined from review topics.

Top return reasons

Advertised Vs Actual Product36%

Quality-Overall27%

Thickness20%

Functionality-Overall7%

Ease Of Use5%

Charging5%

Common questions

Is floss profitable to sell on Amazon Singapore?: The niche generates $11K/yr across 38 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.5%. Flapen's verdict: Skip it (47/100).
How competitive is the floss niche?: 14 brands and 19 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 83% of demand.
What does it cost to enter the floss niche?: Listings span $1.29–$179.36; the average listing price is $13.17 (sweet spot $15–$100). The average incumbent carries 9,259 reviews — the moat a new listing must climb.