whisky
Skip itA small market ($24K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$72.79avg listing price — sweet spot $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Growth
Good+26.1%90-day search growth — must beat 0% to launch
Price range
Okay$39.55–$193.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,410.48avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$24K$24K/yr · 40K searches
According to Flapen's Amazon Singapore niche tracking, whisky is a $24K/yr Amazon Singapore market (40K searches/yr). The top 5 brands hold 53% of demand. Verdict: Skip it — 49/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
whisky market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $109K–$146K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #41
- Page quality
- 0%
- Prime
- 48%
- Sponsored
- 14%
- Out of stock
- 9.5%
- Avg brand age
- 113 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
25 falling
Sellers
30
Top-5 brand share
53%
Top 20: 94%
Top-5 click share
43%
Top 20: 90%
Open market
43%
- The Glenlivet16%
- The Macallan14%
- Glenfiddich8%
- Nikka Whisky8%
- JOHNNIE WALKER6%
- Jameson5%
Demand
Weekly Amazon search volume, last 46 weeks — +26.1% search growth over the last 90 days.Top whisky products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Glenlivet 12 Year Old Scotch Whisky Bottle 700ml
The Glenlivet$70.144.9★200 rev
The Macallan Sherry Oak 12 Years Old Single Malt Scotch Whisky 700 ml
The Macallan$129.164.6★2,893 rev
Nikka From the Barrel Japanese Blended Whisky 500 ml
Nikka Whisky$63.414.7★7,204 rev
Glenfiddich 12 Years Single Malt Scotch whisky Our Signature Malt 700ml
Glenfiddich$72.584.8★7,204 rev
The Macallan Double Cask 12 Years Old Single Malt Whisky 700ml
The Macallan$120.024.7★4,565 rev
Newest
by launch date
Aberlour Casg Annamh Speyside Single Malt Scotch Whisky 700ml
Aberlour$72.63666 rev
Aichi Craft Whiskey Kiosu 45 Degree 16.9 fl oz (500 ml) 2015distilled Oak Barrel 5 Years Reserved
Kiyosuzakura$41.410 rev
Grants Triple Wood Blended Scotch Whisky 700ml
Grant's$42.9516 rev
Dewars White Label Blended Scotch Whisky 75cl / 750ml 40% ABV Double Aged in Fine Oak Casks For Extra Smoothness Notes of Citrus Pear & Honey
Dewar's(デュワーズ)$44.1586 rev
Glenfiddich 12 Years Single Malt Scotch whisky Our Signature Malt 700ml
Glenfiddich$72.587,204 rev
Trending
90-day click momentumAichi Craft Whiskey Kiosu 45 Degree 16.9 fl oz (500 ml) 2015distilled Oak Barrel 5 Years Reserved
Kiyosuzakura$41.410.0★
Ardbeg Ardbeg 10 Years Old Whisky 46% 700ml
Ardbeg$98.204.8★
The Glenlivet 12 Year Old Scotch Whisky Bottle 700ml
The Glenlivet$70.144.9★
Aberlour Casg Annamh Speyside Single Malt Scotch Whisky 700ml
Aberlour$72.634.8★
Cragganmore 12 Year Old Single Malt 700ml
Cragganmore$78.424.6★
Common questions
- Is whisky profitable to sell on Amazon Singapore?
- The niche generates $24K/yr across 29 tracked products. 90-day search growth is +26.1%. Flapen's verdict: Skip it (49/100).
- How competitive is the whisky niche?
- 25 brands and 30 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 53% of demand.
- What does it cost to enter the whisky niche?
- Listings span $39.55–$193.84; the average listing price is $72.79 (sweet spot $15–$100). The average incumbent carries 3,410 reviews — the moat a new listing must climb.