Whisky
FailShoppers spend an estimated $24K a year here, so Whisky is a Fail.
- Flapen Score
- 49 / 100Top 4% of 323 Grocery niches · +18 vs the category median of 3149
- Market size
- $24K/yr40K searches / yr
- 90-day growth
- +26.1%search demand this quarter
- Competition
- 43%top-5 click share · 25 brands · 30 sellers
Flapen Score
Whisky against its category
The dotted line is the Grocery average. Past it, Whisky is stronger. Inside it, weaker.
Market
The Whisky market on Amazon at a glance
Shoppers on Amazon Singapore searched for Whisky 40K times last year and spent an estimated $24K. The top 5 brands take 53% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +26.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.
- Searches, last 12 months
- 40K
- Growth, 90 days vs prior 90
- +26.1%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $24Ka year
- Top search term
- whisky25K searches a year
02 · Price
A sale here is worth $72.79.
Listings sell for $72.79 on average, from $39.55 to $193.84. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $72.79 that is $0 to $7K a year per listing.
- Average price
- $72.79inside the $15 to $100 sweet spot
- Price range
- $39.55–$193.84
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$7K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
14% of listings pay for placement with sponsored ads. 48% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #41 within Grocery. It carries 3,410 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 14%
- Prime listings
- 48%
- Out of stock, average day
- 9.5%
- Average rank
- #41in Grocery
- Average rating
- 4.62 starsAmazon Singapore average 4.47 stars
- Average reviews
- 3,410per listing
- Listings tracked
- 29
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 113 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 113 months
Products
Top Whisky products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
The Glenlivet 12 Year Old Scotch Whisky Bottle 700ml
- Price
- $70.14
- Rating
- 4.9/5
- Reviews
- 200
- Age
- 9y ago

The Macallan Sherry Oak 12 Years Old Single Malt Scotch Whisky 700 ml
- Price
- $129.16
- Rating
- 4.6/5
- Reviews
- 2,893
- Age
- 13y ago

Nikka From the Barrel Japanese Blended Whisky 500 ml
- Price
- $63.41
- Rating
- 4.7/5
- Reviews
- 7,204
- Age
- 13y ago

Glenfiddich 12 Years Single Malt Scotch whisky Our Signature Malt 700ml
- Price
- $72.58
- Rating
- 4.8/5
- Reviews
- 7,204
- Age
- 6y ago

The Macallan Double Cask 12 Years Old Single Malt Whisky 700ml
- Price
- $120.02
- Rating
- 4.7/5
- Reviews
- 4,565
- Age
- 9y ago
Trending
estimated 90-day click momentum
Aichi Craft Whiskey Kiosu 45 Degree 16.9 fl oz (500 ml) 2015distilled Oak Barrel 5 Years Reserved
- Price
- $41.41
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3y ago

Ardbeg Ardbeg 10 Years Old Whisky 46% 700ml
- Price
- $98.20
- Rating
- 4.8/5
- Reviews
- 1,311
- Age
- 7y ago

The Glenlivet 12 Year Old Scotch Whisky Bottle 700ml
- Price
- $70.14
- Rating
- 4.9/5
- Reviews
- 200
- Age
- 9y ago

Aberlour Casg Annamh Speyside Single Malt Scotch Whisky 700ml
- Price
- $72.63
- Rating
- 4.8/5
- Reviews
- 666
- Age
- 3y ago

Cragganmore 12 Year Old Single Malt 700ml
- Price
- $78.42
- Rating
- 4.6/5
- Reviews
- 2,324
- Age
- 13y ago
Newest
by launch date
Aberlour Casg Annamh Speyside Single Malt Scotch Whisky 700ml
- Price
- $72.63
- Rating
- 4.8/5
- Reviews
- 666
- Age
- 3y ago

Aichi Craft Whiskey Kiosu 45 Degree 16.9 fl oz (500 ml) 2015distilled Oak Barrel 5 Years Reserved
- Price
- $41.41
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3y ago

Grants Triple Wood Blended Scotch Whisky 700ml
- Price
- $42.95
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 6y ago

Dewars White Label Blended Scotch Whisky 75cl / 750ml 40% ABV Double Aged in Fine Oak Casks For Extra Smoothness Notes of Citrus Pear & Honey
- Price
- $44.15
- Rating
- 4.3/5
- Reviews
- 86
- Age
- 6y ago

Glenfiddich 12 Years Single Malt Scotch whisky Our Signature Malt 700ml
- Price
- $72.58
- Rating
- 4.8/5
- Reviews
- 7,204
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
25 falling
Sellers
30
Est. top-5 brand share
53%
Top 20: 94%
Est. top-5 click share
43%
Top 20: 90%
Open market
43%
- The Glenlivet16%
- The Macallan14%
- Glenfiddich8%
- Nikka Whisky8%
- JOHNNIE WALKER6%
- Jameson5%
Demand
Whisky search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Nov · busiest ÷ quietest = 3.3× · 11 of 12 months tracked
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Whisky questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









