Whisky
FailShoppers spend an estimated $24K a year here, so Whisky is a Fail.
- Flapen Score
- 49 / 100Top 4% of 323 Grocery niches · +18 vs the category median of 3149
- Market size
- $24K/yr40K searches / yr
- 90-day growth
- +26.1%search demand this quarter
- Competition
- 43%top-5 click share · 25 brands · 30 sellers
Flapen Score
Whisky against its category
The dotted line is the Grocery average. Past it, Whisky is stronger. Inside it, weaker.
Market
The Whisky market on Amazon at a glance
Shoppers on Amazon Singapore searched for Whisky 40K times last year and spent an estimated $24K. The top 5 brands take 53% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +26.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.
- Searches, last 12 months
- 40K
- Growth, 90 days vs prior 90
- +26.1%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $24Ka year
- Top search term
- whisky25K searches a year
02 · Price
A sale here is worth $72.79.
Listings sell for $72.79 on average, from $39.55 to $193.84. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $72.79 that is $0 to $7K a year per listing.
- Average price
- $72.79inside the $15 to $100 sweet spot
- Price range
- $39.55–$193.84
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$7K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
14% of listings pay for placement with sponsored ads. 48% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #41 within Grocery. It carries 3,410 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 14%
- Prime listings
- 48%
- Out of stock, average day
- 9.5%
- Average rank
- #41in Grocery
- Average rating
- 4.62 starsAmazon Singapore average 4.47 stars
- Average reviews
- 3,410per listing
- Listings tracked
- 29
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 113 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 113 months
Products
Top Whisky products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
25 falling
Sellers
30
Top-5 brand share
53%
Top 20: 94%
Top-5 click share
43%
Top 20: 90%
Open market
43%
- Brand 116%
- Brand 214%
- Brand 38%
- Brand 48%
- Brand 56%
- Brand 65%
Demand
Whisky search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Nov · busiest ÷ quietest = 3.3× · 11 of 12 months tracked
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Whisky questions
Answered from the same tracked data.









