Whisky
a small market ($24K/yr) — Whisky doesn't clear our bar today.
Flapen Score
Top 4% of 323 Grocery niches · +18 vs the category median of 31
Is Whisky profitable on Amazon?
According to Flapen's Amazon Singapore niche tracking, Whisky is a $24K/yr Amazon Singapore market (40K searches/yr). The top 5 brands hold 53% of demand. Verdict: Skip it — 49/100.
Whisky: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +26.1% over the last 90 days and 0.8% of searches end in a purchase.
$24K
revenue / yr
Who owns the niche?
The top 5 brands hold 53% of demand, so 47% of the market is open.
47%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 29 products
Top Whisky products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
The Glenlivet 12 Year Old Scotch Whisky Bottle 700ml
- Price
- $70.14
- Rating
- 4.9/5
- Reviews
- 200
- Age
- 9y ago
The Macallan Sherry Oak 12 Years Old Single Malt Scotch Whisky 700 ml
- Price
- $129.16
- Rating
- 4.6/5
- Reviews
- 2,893
- Age
- 13y ago
Nikka From the Barrel Japanese Blended Whisky 500 ml
- Price
- $63.41
- Rating
- 4.7/5
- Reviews
- 7,204
- Age
- 13y ago
Glenfiddich 12 Years Single Malt Scotch whisky Our Signature Malt 700ml
- Price
- $72.58
- Rating
- 4.8/5
- Reviews
- 7,204
- Age
- 6y ago
The Macallan Double Cask 12 Years Old Single Malt Whisky 700ml
- Price
- $120.02
- Rating
- 4.7/5
- Reviews
- 4,565
- Age
- 9y ago
Trending
90-day click momentum
Aichi Craft Whiskey Kiosu 45 Degree 16.9 fl oz (500 ml) 2015distilled Oak Barrel 5 Years Reserved
- Price
- $41.41
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3y ago
Ardbeg Ardbeg 10 Years Old Whisky 46% 700ml
- Price
- $98.20
- Rating
- 4.8/5
- Reviews
- 1,311
- Age
- 7y ago
The Glenlivet 12 Year Old Scotch Whisky Bottle 700ml
- Price
- $70.14
- Rating
- 4.9/5
- Reviews
- 200
- Age
- 9y ago
Aberlour Casg Annamh Speyside Single Malt Scotch Whisky 700ml
- Price
- $72.63
- Rating
- 4.8/5
- Reviews
- 666
- Age
- 3y ago
Cragganmore 12 Year Old Single Malt 700ml
- Price
- $78.42
- Rating
- 4.6/5
- Reviews
- 2,324
- Age
- 13y ago
Newest
by launch dateAberlour Casg Annamh Speyside Single Malt Scotch Whisky 700ml
- Price
- $72.63
- Rating
- 4.8/5
- Reviews
- 666
- Age
- 3y ago
Aichi Craft Whiskey Kiosu 45 Degree 16.9 fl oz (500 ml) 2015distilled Oak Barrel 5 Years Reserved
- Price
- $41.41
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3y ago
Grants Triple Wood Blended Scotch Whisky 700ml
- Price
- $42.95
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 6y ago
Dewars White Label Blended Scotch Whisky 75cl / 750ml 40% ABV Double Aged in Fine Oak Casks For Extra Smoothness Notes of Citrus Pear & Honey
- Price
- $44.15
- Rating
- 4.3/5
- Reviews
- 86
- Age
- 6y ago
Glenfiddich 12 Years Single Malt Scotch whisky Our Signature Malt 700ml
- Price
- $72.58
- Rating
- 4.8/5
- Reviews
- 7,204
- Age
- 6y ago
Competition: brands, sellers & click share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
Brands
25 falling
Sellers
30
Top-5 brand share
53%
Top 20: 94%
Top-5 click share
43%
Top 20: 90%
Open market
43%
- The Glenlivet16%
- The Macallan14%
- Glenfiddich8%
- Nikka Whisky8%
- JOHNNIE WALKER6%
- Jameson5%
Whisky demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Common Whisky questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
