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Whisky

Fail

Shoppers spend an estimated $24K a year here, so Whisky is a Fail.

Flapen Score
49
49 / 100
Top 4% of 323 Grocery niches · +18 vs the category median of 31
Market size
$24K/yr40K searches / yr
90-day growth
+26.1%search demand this quarter
Competition
43%top-5 click share · 25 brands · 30 sellers

Flapen Score

Whisky against its category

The dotted line is the Grocery average. Past it, Whisky is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Whisky market on Amazon at a glance

Shoppers on Amazon Singapore searched for Whisky 40K times last year and spent an estimated $24K. The top 5 brands take 53% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +26.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
+26.1%
Conversion, latest week
0.8%
Market size, estimated
$24Ka year
Top search term
whisky25K searches a year

02 · Price

A sale here is worth $72.79.

Listings sell for $72.79 on average, from $39.55 to $193.84. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $72.79 that is $0 to $7K a year per listing.

Average price
$72.79inside the $15 to $100 sweet spot
Price range
$39.55–$193.84
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

14% of listings pay for placement with sponsored ads. 48% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #41 within Grocery. It carries 3,410 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
14%
Prime listings
48%
Out of stock, average day
9.5%
Average rank
#41in Grocery
Average rating
4.62 starsAmazon Singapore average 4.47 stars
Average reviews
3,410per listing
Listings tracked
29

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 113 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
113 months

Products

Top Whisky products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

25 falling

Sellers

30

Top-5 brand share

53%

Top 20: 94%

Top-5 click share

43%

Top 20: 90%

Open market

43%

  • Brand 116%
  • Brand 214%
  • Brand 38%
  • Brand 48%
  • Brand 56%
  • Brand 65%

Demand

Whisky search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: May, Nov · busiest ÷ quietest = 3.3× · 11 of 12 months tracked

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Whisky questions

Answered from the same tracked data.