Milk
FailShoppers spend an estimated $2K a year here, so Milk is a Fail.
- Flapen Score
- 49 / 100Top 4% of 323 Grocery niches · +18 vs the category median of 3149
- Market size
- $2K/yr194K searches / yr
- 90-day growth
- +52.5%search demand this quarter
- Competition
- 44%top-5 click share · 16 brands · 10 sellers
Flapen Score
Milk against its category
The dotted line is the Grocery average. Past it, Milk is stronger. Inside it, weaker.
Market
The Milk market on Amazon at a glance
Shoppers on Amazon Singapore searched for Milk 194K times last year and spent an estimated $2K. The top 5 brands take 64% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 0.1% of those searches ended in a purchase.
Shoppers searched for this 194K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +52.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.
- Searches, last 12 months
- 194K
- Growth, 90 days vs prior 90
- +52.5%
- Conversion, latest week
- 0.1%
- Market size, estimated
- $2Ka year
- Top search term
- milk158K searches a year
02 · Price
A sale here is worth $8.09.
Listings sell for $8.09 on average, from $2.02 to $31.41. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At $8.09 that is $32K to $40K a year per listing.
- Average price
- $8.09under the $15 to $100 sweet spot
- Price range
- $2.02–$31.41
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $32K–$40K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
14% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 27.2% of listings are out of stock. The average listing ranks #1 within Grocery. It carries 25 reviews at 4.72 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 14%
- Prime listings
- 78%
- Out of stock, average day
- 27.2%
- Average rank
- #1in Grocery
- Average rating
- 4.72 starsAmazon Singapore average 4.47 stars
- Average reviews
- 25per listing
- Listings tracked
- 36
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Milk products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Marigold 100% Fresh Milk Plain 1.89L - Chilled
- Price
- $5.65
- Rating
- 4.8/5
- Reviews
- 22
- Age
- 7y ago

Meiji Fresh Milk 2L - Chilled
- Price
- $5.97
- Rating
- 4.8/5
- Reviews
- 184
- Age
- 6y ago

Yotsuba Hokkaido Fresh Milk 1L- Chilled
- Price
- $6.29
- Rating
- 4.9/5
- Reviews
- 22
- Age
- 6y ago

Farm Fresh Pure Fresh Milk 2L- Chilled
- Price
- $5.24
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 6y ago

Greenfields Fresh Full Cream Milk 1.89L (Chilled)
- Price
- $5.46
- Rating
- 4.8/5
- Reviews
- 37
- Age
- 6y ago
Trending
estimated 90-day click momentum
NESPRAY Instant Fortified Full Cream Milk Powder 1.8kg
- Price
- $31.41
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5y ago

Arla Organic Fresh Milk 900ml - Chilled (Lactose Free)
- Price
- $4.73
- Rating
- 3.8/5
- Reviews
- 11
- Age
- 6y ago

Farmhouse Low Fat Fresh Milk 1.89L - Chilled
- Price
- $6.15
- Rating
- 4.0/5
- Reviews
- 4
- Age
- 7y ago

Arla Organic Milk 900ml Twin Pack - Chilled (Lactose Free)
- Price
- $9.19
- Rating
- 4.8/5
- Reviews
- 20
- Age
- 4y ago

Farmhouse Chilled Fresh Milk 1.89L
- Price
- $6.18
- Rating
- 5.0/5
- Reviews
- 13
- Age
- 7y ago
Newest
by launch date
Bannister Downs Dairy Fresh Milk - Full Fat 2 Liter
- Price
- $9.62
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2y ago

Bannister Downs Dairy Fresh Milk - Full Fat 1L (1 pouch)
- Price
- $5.06
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago

Arla Organic Milk 900ml Twin Pack - Chilled (Lactose Free)
- Price
- $9.19
- Rating
- 4.8/5
- Reviews
- 20
- Age
- 4y ago

NESPRAY Instant Fortified Full Cream Milk Powder 1.8kg
- Price
- $31.41
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5y ago

Yotsuba Hokkaido Fresh Milk 1L- Chilled
- Price
- $6.29
- Rating
- 4.9/5
- Reviews
- 22
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
10
Est. top-5 brand share
64%
Top 20: 100%
Est. top-5 click share
44%
Top 20: 86%
Open market
28%
- Greenfields15%
- Farmhouse14%
- Meiji13%
- Marigold12%
- Arla11%
- Farm Fresh9%
Demand
Milk search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun · busiest ÷ quietest = 2.5× · 11 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Milk
We read the reviews and the return reasons for every product selling here.
“Delicious”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
1 topic
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Milk questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









