Skip to content

Milk

Fail

Shoppers spend an estimated $2K a year here, so Milk is a Fail.

Flapen Score
49
49 / 100
Top 4% of 323 Grocery niches · +18 vs the category median of 31
Market size
$2K/yr194K searches / yr
90-day growth
+52.5%search demand this quarter
Competition
44%top-5 click share · 16 brands · 10 sellers

Flapen Score

Milk against its category

The dotted line is the Grocery average. Past it, Milk is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Milk market on Amazon at a glance

Shoppers on Amazon Singapore searched for Milk 194K times last year and spent an estimated $2K. The top 5 brands take 64% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 194K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +52.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.

Searches, last 12 months
194K
Growth, 90 days vs prior 90
+52.5%
Conversion, latest week
0.1%
Market size, estimated
$2Ka year
Top search term
milk158K searches a year

02 · Price

A sale here is worth $8.09.

Listings sell for $8.09 on average, from $2.02 to $31.41. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At $8.09 that is $32K to $40K a year per listing.

Average price
$8.09under the $15 to $100 sweet spot
Price range
$2.02–$31.41
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
60K–80K
Units per listing a year
4,000–5,000
Revenue per listing a year
$32K–$40K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

14% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 27.2% of listings are out of stock. The average listing ranks #1 within Grocery. It carries 25 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
14%
Prime listings
78%
Out of stock, average day
27.2%
Average rank
#1in Grocery
Average rating
4.72 starsAmazon Singapore average 4.47 stars
Average reviews
25per listing
Listings tracked
36

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Milk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

10

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

44%

Top 20: 86%

Open market

28%

  • Brand 115%
  • Brand 214%
  • Brand 313%
  • Brand 412%
  • Brand 511%
  • Brand 69%

Demand

Milk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '26SepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun · busiest ÷ quietest = 2.5× · 11 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Milk

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Delicious”
A buyer, on “Taste-Overall”100% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

1 topic

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Milk questions

Answered from the same tracked data.