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Nespresso

Fail

Shoppers spend an estimated $28K a year here, so Nespresso is a Fail.

Flapen Score
47
47 / 100
Top 5% of 323 Grocery niches · +16 vs the category median of 31
Market size
$28K/yr43K searches / yr
90-day growth
+36.1%search demand this quarter
Competition
25%top-5 click share · 12 brands · 16 sellers

Flapen Score

Nespresso against its category

The dotted line is the Grocery average. Past it, Nespresso is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nespresso market on Amazon at a glance

Shoppers on Amazon Singapore searched for Nespresso 43K times last year and spent an estimated $28K. The top 5 brands take 93% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +36.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
+36.1%
Conversion, latest week
0.7%
Market size, estimated
$28Ka year
Top search term
nespresso16K searches a year

02 · Price

A sale here is worth $93.92.

Listings sell for $93.92 on average, from $6.11 to $503.07. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $93.92 that is $0 to $9K a year per listing.

Average price
$93.92inside the $15 to $100 sweet spot
Price range
$6.11–$503.07
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
0.1%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

27% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 36.3% of listings are out of stock. The average listing ranks #22 within Grocery. It carries 3,919 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
90%
Out of stock, average day
36.3%
Average rank
#22in Grocery
Average rating
4.44 starsAmazon Singapore average 4.47 stars
Average reviews
3,919per listing
Listings tracked
52

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Nespresso products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

12 flat

Sellers

16

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

25%

Top 20: 70%

Open market

5%

  • Brand 144%
  • Brand 238%
  • Brand 34%
  • Brand 44%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (6 brands, 5%)

Demand

Nespresso search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Jun, Oct, Nov · busiest ÷ quietest = 2.9× · 11 of 12 months tracked

Search terms

Top Nespresso search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nespresso16K/yr
  • nespresso capsules12K/yr
  • nespresso machine10K/yr
  • coffee capsule5K/yr

Reviews and returns

What reviews say buyers love and hate about Nespresso

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Strength”
50%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“It had a bad aftertaste”
A buyer, on “Taste-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

Keep looking

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FAQ

Common Nespresso questions

Answered from the same tracked data.