Nespresso
FailShoppers spend an estimated $28K a year here, so Nespresso is a Fail.
- Flapen Score
- 47 / 100Top 5% of 323 Grocery niches · +16 vs the category median of 3147
- Market size
- $28K/yr43K searches / yr
- 90-day growth
- +36.1%search demand this quarter
- Competition
- 25%top-5 click share · 12 brands · 16 sellers
Flapen Score
Nespresso against its category
The dotted line is the Grocery average. Past it, Nespresso is stronger. Inside it, weaker.
Market
The Nespresso market on Amazon at a glance
Shoppers on Amazon Singapore searched for Nespresso 43K times last year and spent an estimated $28K. The top 5 brands take 93% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +36.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.
- Searches, last 12 months
- 43K
- Growth, 90 days vs prior 90
- +36.1%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $28Ka year
- Top search term
- nespresso16K searches a year
02 · Price
A sale here is worth $93.92.
Listings sell for $93.92 on average, from $6.11 to $503.07. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $93.92 that is $0 to $9K a year per listing.
- Average price
- $93.92inside the $15 to $100 sweet spot
- Price range
- $6.11–$503.07
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$9K
- Returns
- 0.1%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
27% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 36.3% of listings are out of stock. The average listing ranks #22 within Grocery. It carries 3,919 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 27%
- Prime listings
- 90%
- Out of stock, average day
- 36.3%
- Average rank
- #22in Grocery
- Average rating
- 4.44 starsAmazon Singapore average 4.47 stars
- Average reviews
- 3,919per listing
- Listings tracked
- 52
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Nespresso products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Nespresso 50 capsules for coffee machine (10 x Volutto 10 x Roma 10 x Cosi 10 x Vivalto Lungo 10 x Arpeggio)
- Price
- $63.97
- Rating
- 4.7/5
- Reviews
- 7,086
- Age
- 13y ago

Nespresso Lattissima One Coffee Machine Porcelain White
- Price
- $255.87
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 4y ago

Starbucks Single-Origin Colombia Espresso by Nespresso 10 Servings
- Price
- $7.37
- Rating
- 4.5/5
- Reviews
- 86
- Age
- 6y ago

STARBUCKS Pike Place Lungo by NESPRESSO Coffee Capsules/Coffee Pods 10 Count
- Price
- $7.37
- Rating
- 4.3/5
- Reviews
- 89
- Age
- 7y ago

Nespresso Creatista Plus Coffee Machine Stainless Steel Silver
- Price
- $503.07
- Rating
- 4.0/5
- Reviews
- 19
- Age
- 6y ago
Trending
estimated 90-day click momentum
Nespresso Aeroccino4 Milk Frother
- Price
- $93.46
- Rating
- 4.2/5
- Reviews
- 10
- Age
- 2y ago

Starbucks Italian Roast by Nespresso Coffee Pods (10 Pods)
- Price
- $7.66
- Rating
- 4.5/5
- Reviews
- 268
- Age
- 10mo ago

illy Espresso Classico Coffee Classic Roast (Medium Roast) (40-Count single serve capsules compatible with Nespresso Original Line System coffee machines)
- Price
- $29.78
- Rating
- 4.5/5
- Reviews
- 75
- Age
- 6y ago

Nespresso-Capsules-VertuoLine -Medium-and-Dark-Roast-Coffee -Variety-Pack -Stormio -Odacio -Melozio -30-Count -Brews-7.77-Ounce
- Price
- $60.37
- Rating
- 4.8/5
- Reviews
- 65,136
- Age
- 6y ago

Starbucks by Nespresso Original Line Intense Variety Pack 50-count Espresso Pods
- Price
- $38.96
- Rating
- 4.6/5
- Reviews
- 3,929
- Age
- 7y ago
Newest
by launch date
Starbucks Italian Roast by Nespresso Coffee Pods (10 Pods)
- Price
- $7.66
- Rating
- 4.5/5
- Reviews
- 268
- Age
- 10mo ago

Nespresso Vertuo Pop Coffee Machine Candy Pink
- Price
- $164.61
- Rating
- 3.8/5
- Reviews
- 108
- Age
- 1y ago

STARBUCKS Italian Roast by NESPRESSO coffee capsules 10s x 12packs 10 Count (Pack of 12)
- Price
- $73.64
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 2y ago

Nespresso Aeroccino4 Milk Frother
- Price
- $93.46
- Rating
- 4.2/5
- Reviews
- 10
- Age
- 2y ago

Starbucks Smooth Caramel by Nespresso 10 Servings
- Price
- $7.60
- Rating
- 4.4/5
- Reviews
- 68
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 25% of clicks, no more. An open shelf where new products get seen.
Brands
12 flat
Sellers
16
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
25%
Top 20: 70%
Open market
5%
- Nespresso44%
- STARBUCKS38%
- Lavazza4%
- illy4%
- L'OR2%
- WACACO2%
- Open — no brand owns it (6 brands, 5%)
Demand
Nespresso search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Oct, Nov · busiest ÷ quietest = 2.9× · 11 of 12 months tracked
Search terms
Top Nespresso search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- nespresso16K/yr
- nespresso capsules12K/yr
- nespresso machine10K/yr
- coffee capsule5K/yr
Reviews and returns
What reviews say buyers love and hate about Nespresso
We read the reviews and the return reasons for every product selling here.
“It had a bad aftertaste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
7 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nespresso questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









