nespresso
Skip itA small market ($28K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Great25%top-5 click share — an open shelf
Avg price
Great$93.92avg listing price — sweet spot $15–$100
Growth
Good+36.1%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay3,919.31avg incumbent reviews — the moat a new listing must climb
Brand share
Bad93%top-5 brand share — brand-locked demand
Price range
Bad$6.11–$503.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$28K$28K/yr · 43K searches
According to Flapen's Amazon Singapore niche tracking, nespresso is a $28K/yr Amazon Singapore market (43K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
nespresso market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $376K–$470K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #22
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 27%
- Out of stock
- 36.3%
- Avg brand age
- 66 months
- Avg seller age
- 0 days
Competition & brand share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
12 flat
Sellers
16
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
25%
Top 20: 70%
Open market
5%
- Nespresso44%
- STARBUCKS38%
- Lavazza4%
- illy4%
- L'OR2%
- WACACO2%
- Open — no brand owns it (6 brands, 5%)
Demand
Weekly Amazon search volume, last 47 weeks — +36.1% search growth over the last 90 days.Top nespresso search terms
- nespresso16K/yr
- nespresso capsules12K/yr
- nespresso machine10K/yr
- coffee capsule5K/yr
Top nespresso products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nespresso 50 capsules for coffee machine (10 x Volutto 10 x Roma 10 x Cosi 10 x Vivalto Lungo 10 x Arpeggio)
Nespresso$63.974.7★7,086 rev
Nespresso Lattissima One Coffee Machine Porcelain White
Nespresso$255.874.0★5 rev
Starbucks Single-Origin Colombia Espresso by Nespresso 10 Servings
STARBUCKS$7.374.5★86 rev
STARBUCKS Pike Place Lungo by NESPRESSO Coffee Capsules/Coffee Pods 10 Count
STARBUCKS$7.374.3★89 rev
Nespresso Creatista Plus Coffee Machine Stainless Steel Silver
Nespresso$503.074.0★19 rev
Newest
by launch date
Starbucks Italian Roast by Nespresso Coffee Pods (10 Pods)
STARBUCKS$7.66268 rev
Nespresso Vertuo Pop Coffee Machine Candy Pink
Nespresso$164.61108 rev
STARBUCKS Italian Roast by NESPRESSO coffee capsules 10s x 12packs 10 Count (Pack of 12)
STARBUCKS$73.6412 rev
Nespresso Aeroccino4 Milk Frother
Nespresso$93.4610 rev
Starbucks Smooth Caramel by Nespresso 10 Servings
STARBUCKS$7.6068 rev
Trending
90-day click momentumNespresso Aeroccino4 Milk Frother
Nespresso$93.464.2★
Starbucks Italian Roast by Nespresso Coffee Pods (10 Pods)
STARBUCKS$7.664.5★
illy Espresso Classico Coffee Classic Roast (Medium Roast) (40-Count single serve capsules compatible with Nespresso Original Line System coffee machines)
illy$29.784.5★
Nespresso-Capsules-VertuoLine -Medium-and-Dark-Roast-Coffee -Variety-Pack -Stormio -Odacio -Melozio -30-Count -Brews-7.77-Ounce
Nespresso$60.374.8★
Starbucks by Nespresso Original Line Intense Variety Pack 50-count Espresso Pods
STARBUCKS$38.964.6★
What buyers say about nespresso
What buyers praise and complain about, mined from review topics.What buyers love
“It looks great, feels sturdy”
What buyers complain about
“It had a bad aftertaste”
“It does not make the right kind of froth unfortunately for me”
Top return reasons
Common questions
- Is nespresso profitable to sell on Amazon Singapore?
- The niche generates $28K/yr across 52 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +36.1%. Flapen's verdict: Skip it (47/100).
- How competitive is the nespresso niche?
- 12 brands and 16 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in nespresso?
- Top complaints mined from reviews: Taste-Overall, Functionality-Overall. The return rate is 0.1%.
- What does it cost to enter the nespresso niche?
- Listings span $6.11–$503.07; the average listing price is $93.92 (sweet spot $15–$100). The average incumbent carries 3,919 reviews — the moat a new listing must climb.