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Chocolate

Fail

Shoppers spend an estimated $8K a year here, so Chocolate is a Fail.

Flapen Score
47
47 / 100
Top 5% of 323 Grocery niches · +16 vs the category median of 31
Market size
$8K/yr151K searches / yr
90-day growth
-6.4%search demand this quarter
Competition
20%top-5 click share · 31 brands · 13 sellers

Flapen Score

Chocolate against its category

The dotted line is the Grocery average. Past it, Chocolate is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chocolate market on Amazon at a glance

Shoppers on Amazon Singapore searched for Chocolate 151K times last year and spent an estimated $8K. The top 5 brands take 78% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.

Searches, last 12 months
151K
Growth, 90 days vs prior 90
-6.4%
Conversion, latest week
0.4%
Market size, estimated
$8Ka year
Peak month
December2.0× the quietest month
Top search term
chocolate87K searches a year

02 · Price

A sale here is worth $11.39.

Listings sell for $11.39 on average, from $1.25 to $64.15. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $11.39 that is $1K to $3K a year per listing.

Average price
$11.39under the $15 to $100 sweet spot
Price range
$1.25–$64.15
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

29% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 30.1% of listings are out of stock. The average listing ranks #4 within Grocery. It carries 430 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
100%
Out of stock, average day
30.1%
Average rank
#4in Grocery
Average rating
4.48 starsAmazon Singapore average 4.47 stars
Average reviews
430per listing
Listings tracked
90

04 · Newcomers

0 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Chocolate products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 20% of clicks, no more. An open shelf where new products get seen.

$0$155$310$466$6211101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

31 rising

Sellers

13

Est. top-5 brand share

78%

Top 20: 95%

Est. top-5 click share

20%

Top 20: 53%

Open market

19%

  • Lindt42%
  • Cadbury23%
  • Kit Kat6%
  • Toblerone5%
  • Callebaut3%
  • 365 by Whole Foods Market2%

Demand

Chocolate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Chocolate search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • chocolate87K/yr
  • dark chocolate27K/yr
  • lindt11K/yr
  • lindt chocolate7K/yr
  • chocolates10K/yr
  • cadbury8K/yr
  • lindt dark chocolate3K/yr

Reviews and returns

What reviews say buyers love and hate about Chocolate

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Quality-Overall”
100%of negative reviews mention “Storage Temperature”
<0.1%of orders come back, a rate Amazon rounds to zero
“Melted chocolates”
A buyer, on “Storage Temperature”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

4 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Chocolate questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data