Chocolate
FailShoppers spend an estimated $8K a year here, so Chocolate is a Fail.
- Flapen Score
- 47 / 100Top 5% of 323 Grocery niches · +16 vs the category median of 3147
- Market size
- $8K/yr151K searches / yr
- 90-day growth
- -6.4%search demand this quarter
- Competition
- 20%top-5 click share · 31 brands · 13 sellers
Flapen Score
Chocolate against its category
The dotted line is the Grocery average. Past it, Chocolate is stronger. Inside it, weaker.
Market
The Chocolate market on Amazon at a glance
Shoppers on Amazon Singapore searched for Chocolate 151K times last year and spent an estimated $8K. The top 5 brands take 78% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.
- Searches, last 12 months
- 151K
- Growth, 90 days vs prior 90
- -6.4%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $8Ka year
- Peak month
- December2.0× the quietest month
- Top search term
- chocolate87K searches a year
02 · Price
A sale here is worth $11.39.
Listings sell for $11.39 on average, from $1.25 to $64.15. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $11.39 that is $1K to $3K a year per listing.
- Average price
- $11.39under the $15 to $100 sweet spot
- Price range
- $1.25–$64.15
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
29% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 30.1% of listings are out of stock. The average listing ranks #4 within Grocery. It carries 430 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 29%
- Prime listings
- 100%
- Out of stock, average day
- 30.1%
- Average rank
- #4in Grocery
- Average rating
- 4.48 starsAmazon Singapore average 4.47 stars
- Average reviews
- 430per listing
- Listings tracked
- 90
04 · Newcomers
0 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 11
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top Chocolate products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Lindt Excellence Chocolate Bar Sea Salt Dark 100g
- Price
- $8.18
- Rating
- 4.8/5
- Reviews
- 20
- Age
- 7y ago

Lindt Swiss Classic Dark Chocolate Bar Dark Chocolate
- Price
- $5.49
- Rating
- 4.4/5
- Reviews
- 217
- Age
- 7y ago

Cadbury Dairy Milk Chocolate Sharepack 144g
- Price
- $5.15
- Rating
- 4.9/5
- Reviews
- 25
- Age
- 5y ago

Lindt Excellence Dark Chocolate 78% Dark 100g
- Price
- $8.32
- Rating
- 4.6/5
- Reviews
- 800
- Age
- 6y ago

Cadbury Old Gold Dark Chocolate 70% Cocoa Chocolate Bar 180g
- Price
- $6.52
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 6y ago
Trending
estimated 90-day click momentum
Lindt Excellence Chocolate Bar 90% Dark 100g
- Price
- $8.57
- Rating
- 4.6/5
- Reviews
- 2,003
- Age
- 13y ago

Snickers Funsize Chocolate Bonus Pack (12+2) 280g
- Price
- $6.26
- Rating
- 4.6/5
- Reviews
- 13
- Age
- 7y ago

Lindt Extra Creamy Hazelnut Milk Chocolate Bar 80g
- Price
- $5.52
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago

Lindt EXCELLENCE 90% Cocoa Dark Chocolate Bar Dark Chocolate Candy 3.5 oz. (12 Pack)
- Price
- $61.73
- Rating
- 4.5/5
- Reviews
- 3,155
- Age
- 13y ago

Lindt Swiss Classic Dark Hazelnut Chocolate 100g
- Price
- $5.79
- Rating
- 4.1/5
- Reviews
- 188
- Age
- 10y ago
Newest
by launch date
Lindt Extra Creamy Hazelnut Milk Chocolate Bar 80g
- Price
- $5.52
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago

Kit Kat Mini Moments 201g
- Price
- $8.03
- Rating
- 4.2/5
- Reviews
- 115
- Age
- 2y ago

Cadbury Favourites Chocolate Gift Box 215.5g
- Price
- $7.05
- Rating
- 4.0/5
- Reviews
- 28
- Age
- 3y ago

Callebaut Chocolate Dark 70-3038-E0-D94
- Price
- $15.79
- Rating
- 4.6/5
- Reviews
- 1,680
- Age
- 5y ago

Cadbury Dairy Milk Chocolate Sharepack 144g
- Price
- $5.15
- Rating
- 4.9/5
- Reviews
- 25
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 20% of clicks, no more. An open shelf where new products get seen.
Brands
31 rising
Sellers
13
Est. top-5 brand share
78%
Top 20: 95%
Est. top-5 click share
20%
Top 20: 53%
Open market
19%
- Lindt42%
- Cadbury23%
- Kit Kat6%
- Toblerone5%
- Callebaut3%
- 365 by Whole Foods Market2%
Demand
Chocolate search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
Search terms
Top Chocolate search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- chocolate87K/yr
- dark chocolate27K/yr
- lindt11K/yr
- lindt chocolate7K/yr
- chocolates10K/yr
- cadbury8K/yr
- lindt dark chocolate3K/yr
Reviews and returns
What reviews say buyers love and hate about Chocolate
We read the reviews and the return reasons for every product selling here.
“Melted chocolates”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
4 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chocolate questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









