crackers
Skip itPrices mostly outside the sweet spot ($1.38–$10.09) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible93.88avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Bad$4.63avg listing price — sweet spot $15–$100
Growth
Bad-42.5%90-day search growth — must beat 0% to launch
Market size
Bad$10K$10K/yr · 32K searches
Price range
Bad$1.38–$10.09cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Singapore niche tracking, crackers is a $10K/yr Amazon Singapore market (32K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Dec. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
crackers market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $23K–$28K
- units × avg price
- Conversion rate
- 7.0%
- Avg BSR
- #0
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 9%
- Out of stock
- 30.5%
- Avg brand age
- 88 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
19 flat
Sellers
6
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
44%
Top 20: 89%
Open market
27%
- Fantastic22%
- Meiji16%
- WANT WANT11%
- Carr's10%
- Falwasser8%
- RITZ7%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -42.5% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.0×
Top crackers search terms
- crackers17K/yr
- cracker8K/yr
- rice cracker7K/yr
Top crackers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch date
SunRice Rice Cracker Chips - Sea Salt 60g
Sun Rice$1.382 rev
Valley Produce Company Crackers - Cracked Black Pepper 100g
Valley Produce Company$7.830 rev
Meiji Plain Crackers Blue 416.0 Grams
Meiji$5.1625 rev
Meiji Plain Crackers with Oats Green pack of 1 416.0 grams
Meiji$5.3713 rev
Jacobs Cream Cracker Multipack Biscuits 504g
Jacobs$4.8611 rev
Trending
90-day click momentum
180 Degrees Original 4 Seed Oat Crackers 135g
180 Degrees$9.965.0★
Valley Produce Company Crackers - Cracked Black Pepper 100g
Valley Produce Company$7.830.0★
Meiji Plain Crackers 104 g
Meiji$1.474.6★
Snyders of Hanover Pretzel Sticks 255.2g
Snyder's of Hanover$5.534.3★
Kameda Ageichiban Rice Crackers 138g
Kameda$5.104.6★
What buyers say about crackers
What buyers praise and complain about, mined from review topics.What buyers complain about
“Rancid oil smell”
Common questions
- Is crackers profitable to sell on Amazon Singapore?
- The niche generates $10K/yr across 32 tracked products. 90-day search growth is -42.5%. Flapen's verdict: Skip it (46/100).
- How competitive is the crackers niche?
- 19 brands and 6 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in crackers?
- Top complaints mined from reviews: Smell. The return rate is 0.0%.
- When does demand for crackers peak?
- Demand peaks in Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the crackers niche?
- Listings span $1.38–$10.09; the average listing price is $4.63 (sweet spot $15–$100). The average incumbent carries 94 reviews — the moat a new listing must climb.