Crackers
FailPrices span $1.38–$10.09, mostly outside the sweet spot, so Crackers is a Fail.
- Flapen Score
- 46 / 100Top 6% of 323 Grocery niches · +15 vs the category median of 3146
- Market size
- $10K/yr32K searches / yr
- 90-day growth
- -42.5%search demand this quarter
- Competition
- 44%top-5 click share · 19 brands · 6 sellers
Flapen Score
Crackers against its category
The dotted line is the Grocery average. Past it, Crackers is stronger. Inside it, weaker.
Market
The Crackers market on Amazon at a glance
Shoppers on Amazon Singapore searched for Crackers 32K times last year and spent an estimated $10K. The top 5 brands take 66% of clicks. Demand peaks in Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 7.0% of those searches ended in a purchase.
Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -42.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10K a year.
- Searches, last 12 months
- 32K
- Growth, 90 days vs prior 90
- -42.5%
- Conversion, latest week
- 7.0%
- Market size, estimated
- $10Ka year
- Peak month
- December2.0× the quietest month
- Top search term
- crackers17K searches a year
02 · Price
A sale here is worth $4.63.
Listings sell for $4.63 on average, from $1.38 to $10.09. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $4.63 that is $463 to $1K a year per listing.
- Average price
- $4.63under the $15 to $100 sweet spot
- Price range
- $1.38–$10.09
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $463–$1K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
9% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 30.5% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 94 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 9%
- Prime listings
- 100%
- Out of stock, average day
- 30.5%
- Average rank
- #0in Grocery
- Average rating
- 4.43 starsAmazon Singapore average 4.47 stars
- Average reviews
- 94per listing
- Listings tracked
- 32
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 88 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 88 months
Products
Top Crackers products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Fantastic Original Rice Crackers 100g
- Price
- $2.50
- Rating
- 4.6/5
- Reviews
- 104
- Age
- 11y ago

Carrs Table Water Bite Biscuits 125g
- Price
- $3.68
- Rating
- 4.3/5
- Reviews
- 46
- Age
- 13y ago

Meiji Plain Crackers Blue 416.0 Grams
- Price
- $5.16
- Rating
- 4.6/5
- Reviews
- 25
- Age
- 3y ago

Ritz Crackers Biscuits Box 300g
- Price
- $2.30
- Rating
- 4.1/5
- Reviews
- 246
- Age
- 12y ago

WANT WANT Rice Crackers Senbeis 92g
- Price
- $1.93
- Rating
- 4.6/5
- Reviews
- 1,289
- Age
- 13y ago
Trending
estimated 90-day click momentum
180 Degrees Original 4 Seed Oat Crackers 135g
- Price
- $9.96
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6y ago

Valley Produce Company Crackers - Cracked Black Pepper 100g
- Price
- $7.83
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Meiji Plain Crackers 104 g
- Price
- $1.47
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 6y ago

Snyders of Hanover Pretzel Sticks 255.2g
- Price
- $5.53
- Rating
- 4.3/5
- Reviews
- 39
- Age
- 8y ago

Kameda Ageichiban Rice Crackers 138g
- Price
- $5.10
- Rating
- 4.6/5
- Reviews
- 509
- Age
- 13y ago
Newest
by launch date
SunRice Rice Cracker Chips - Sea Salt 60g
- Price
- $1.38
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 1y ago

Valley Produce Company Crackers - Cracked Black Pepper 100g
- Price
- $7.83
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Meiji Plain Crackers Blue 416.0 Grams
- Price
- $5.16
- Rating
- 4.6/5
- Reviews
- 25
- Age
- 3y ago

Meiji Plain Crackers with Oats Green pack of 1 416.0 grams
- Price
- $5.37
- Rating
- 4.3/5
- Reviews
- 13
- Age
- 3y ago

Jacobs Cream Cracker Multipack Biscuits 504g
- Price
- $4.86
- Rating
- 4.2/5
- Reviews
- 11
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 flat
Sellers
6
Est. top-5 brand share
66%
Top 20: 100%
Est. top-5 click share
44%
Top 20: 89%
Open market
27%
- Fantastic22%
- Meiji16%
- WANT WANT11%
- Carr's10%
- Falwasser8%
- RITZ7%
Demand
Crackers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.0×
Search terms
Top Crackers search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- crackers17K/yr
- cracker8K/yr
- rice cracker7K/yr
Reviews and returns
What reviews say buyers love and hate about Crackers
We read the reviews and the return reasons for every product selling here.
“Rancid oil smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
1 topic
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Crackers questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









