snacks
Skip itA small market ($9K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Competition
Great22%top-5 click share — an open shelf
Brand share
Great51%top-5 brand share — no brand owns this niche
Price range
Okay$1.34–$27.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,609.08avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$8.90avg listing price — sweet spot $15–$100
Growth
Bad-15.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$9K$9K/yr · 145K searches
According to Flapen's Amazon Singapore niche tracking, snacks is a $9K/yr Amazon Singapore market (145K searches/yr). The top 5 brands hold 51% of demand. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
snacks market data
- Units sold / yr
- 15K–20K
- avg 100–250/product
- Revenue / yr
- $134K–$178K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #18
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 25%
- Out of stock
- 17.5%
- Avg brand age
- 79 months
- Avg seller age
- 0 days
Competition & brand share
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
49 falling
Sellers
18
Top-5 brand share
51%
Top 20: 81%
Top-5 click share
22%
Top 20: 52%
Open market
49%
- 365 by Whole Foods Market20%
- Snyder's of Hanover15%
- Nature Valley4%
- Calbee4%
- WANT WANT4%
- BEAR4%
Demand
Weekly Amazon search volume, last 47 weeks — -15.2% search growth over the last 90 days.Top snacks search terms
- snacks59K/yr
- snack24K/yr
- 365 by whole foods market16K/yr
- healthy snacks16K/yr
- whole foods9K/yr
- kids snacks9K/yr
- pretzel5K/yr
- pretzels7K/yr
Top snacks products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Snyders of Hanover Mini Pretzels 255.2g
Snyder's of Hanover$5.354.4★24 rev
Snyders of Hanover Pretzel Sticks 255.2g
Snyder's of Hanover$5.534.3★39 rev
WANT WANT Rice Crackers Senbeis 92g
WANT WANT$1.934.6★1,289 rev
365 by Whole Foods Market Organic Chocolate Chip Chewy Granola Bars 212g
365 by Whole Foods Market$8.134.3★1,497 rev
Leibniz Zoo Original Butter Biscuit 100g
Bahlsen$3.164.7★13 rev
Newest
by launch date365 by Whole Foods Market Organic Chocolate Chip Chewy Granola Bars 212g
365 by Whole Foods Market$8.131,497 rev
365 by Whole Foods Market Dark Chocolate Pretzels 142g
365 by Whole Foods Market$8.604,640 rev
365 by Whole Foods Market Organic Apple Cereal Bar 6 Count 221g
365 by Whole Foods Market$8.123,478 rev
365 by Whole Foods Market Milk Chocolate Pretzels 142g
365 by Whole Foods Market$8.354,200 rev
Calbee Harvest Snaps Original Salted Baked Pea Crisps 93g
Harvest Snaps$3.548 rev
Trending
90-day click momentum
Snyders of Hanover Cheddar Cheese Flavored Pretzel Pieces 11.25 Oz
Snyder's of Hanover$9.904.6★
365 by Whole Foods Market Organic Chocolate Chip Chewy Granola Bars 212g
365 by Whole Foods Market$8.134.3★
Twisties Cheeky Cheddar Cheese Cheese Flavoured Corn Snacks Multipack (8 x 13g)
Twisties$2.564.2★
365 by Whole Foods Market Organic Apple Cereal Bar 6 Count 221g
365 by Whole Foods Market$8.124.6★
365 by Whole Foods Market Milk Chocolate Pretzels 142g
365 by Whole Foods Market$8.354.5★
What buyers say about snacks
What buyers praise and complain about, mined from review topics.What buyers love
“Taste ok”
“These are straight up sweets”
What buyers complain about
“Not as expected”
“Tastes like the cheaper”
Top return reasons
Common questions
- Is snacks profitable to sell on Amazon Singapore?
- The niche generates $9K/yr across 83 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -15.2%. Flapen's verdict: Skip it (46/100).
- How competitive is the snacks niche?
- 49 brands and 18 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 51% of demand.
- What do buyers complain about in snacks?
- Top complaints mined from reviews: Advertised Vs Actual Product, Taste-Overall. The return rate is 0.0%.
- What does it cost to enter the snacks niche?
- Listings span $1.34–$27.13; the average listing price is $8.90 (sweet spot $15–$100). The average incumbent carries 2,609 reviews — the moat a new listing must climb.