How competitive is the Snacks niche on Amazon Singapore?

49 brands and 18 sellers compete in Snacks on Amazon Singapore. The top 5 Snacks products take 22% of clicks and its top 5 brands hold 51% of demand.

What does it cost to enter the Snacks niche?

Snacks sells for $8.90 on average on Amazon Singapore, outside our $15–$100 sweet spot. Listings span $1.34–$27.13. The average incumbent carries 2,609 reviews — the moat a new listing must climb.

Snacks

a small market ($9K/yr) — Snacks doesn't clear our bar today.

Signals No Dominant Brand Out of Stock

Flapen Score

Skip it

Top 6% of 323 Grocery niches · +15 vs the category median of 31

This niche Category average · 323 niches

Is Snacks profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Snacks is a $9K/yr Amazon Singapore market (145K searches/yr). The top 5 brands hold 51% of demand. Verdict: Skip it — 46/100.

Snacks: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -15.2% over the last 90 days and 0.7% of searches end in a purchase.

$9K

revenue / yr

Units sold / yr20K

Search volume / yr-15.2%145K

Conversion rate0.7%

Avg price$8.90

Who owns the niche?

The top 5 brands hold 51% of demand, so 49% of the market is open.

49%

open market share

Brands · sellers49 · 18

Top-5 product click share22%

Open market49%

Avg brand age79 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 83 products

Top Snacks products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Snyders of Hanover Mini Pretzels 255.2g

Price: $5.35
Rating: 4.4/5
Reviews: 24
Age: 7y ago

Snyders of Hanover Pretzel Sticks 255.2g

Price: $5.53
Rating: 4.3/5
Reviews: 39
Age: 8y ago

WANT WANT Rice Crackers Senbeis 92g

Price: $1.93
Rating: 4.6/5
Reviews: 1,289
Age: 13y ago

365 by Whole Foods Market Organic Chocolate Chip Chewy Granola Bars 212g

Price: $8.13
Rating: 4.3/5
Reviews: 1,497
Age: 10mo ago

Leibniz Zoo Original Butter Biscuit 100g

Price: $3.16
Rating: 4.7/5
Reviews: 13
Age: 12y ago

Newest

by launch date

365 by Whole Foods Market Organic Chocolate Chip Chewy Granola Bars 212g

Price: $8.13
Rating: 4.3/5
Reviews: 1,497
Age: 10mo ago

365 by Whole Foods Market Dark Chocolate Pretzels 142g

Price: $8.60
Rating: 4.5/5
Reviews: 4,640
Age: 10mo ago

365 by Whole Foods Market Organic Apple Cereal Bar 6 Count 221g

Price: $8.12
Rating: 4.6/5
Reviews: 3,478
Age: 10mo ago

365 by Whole Foods Market Milk Chocolate Pretzels 142g

Price: $8.35
Rating: 4.5/5
Reviews: 4,200
Age: 10mo ago

Calbee Harvest Snaps Original Salted Baked Pea Crisps 93g

Price: $3.54
Rating: 5.0/5
Reviews: 8
Age: 2y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

49 falling

Sellers

Top-5 brand share

51%

Top 20: 81%

Top-5 click share

22%

Top 20: 52%

Open market

49%

365 by Whole Foods Market20%
Snyder's of Hanover15%
Nature Valley4%
Calbee4%
WANT WANT4%
BEAR4%

Snacks demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume145KCVR0.7%Products83Brands49Top 5 Brands51%OOS Rate17.5%Rating4.5★Reviews2,609Avg BSR#18

Top Snacks search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

snacks59K/yr -14.3%3.2% conv.
snack24K/yr -9.8%3.0% conv.
365 by whole foods market16K/yr +22.0%0.9% conv.
healthy snacks16K/yr -42.0%3.8% conv.
whole foods9K/yr -19.1%1.1% conv.
kids snacks9K/yr -29.6%6.4% conv.
pretzel5K/yr +9.0%5.0% conv.
pretzels7K/yr -45.4%9.2% conv.

What reviews say buyers love and hate about Snacks

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews

Taste-Overall67%

“Taste ok”

Sweetness17%

“These are straight up sweets”

What buyers complain about

78% of reviews

Advertised Vs Actual Product44%

“Not as expected”

Taste-Overall33%

“Tastes like the cheaper”

Snacks return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

100%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product

100%

Common Snacks questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Snacks 46/100 on Amazon Singapore — Skip it. The niche generates $9K/yr across 83 tracked products. 0 of 11 products launched in the last 360 days are still selling. Search demand moved -15.2% over the last 90 days.

Snacks buyers on Amazon Singapore complain most about Advertised Vs Actual Product, Taste-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.