Snacks
FailShoppers spend an estimated $9K a year here, so Snacks is a Fail.
- Flapen Score
- 46 / 100Top 6% of 323 Grocery niches · +15 vs the category median of 3146
- Market size
- $9K/yr145K searches / yr
- 90-day growth
- -15.2%search demand this quarter
- Competition
- 22%top-5 click share · 49 brands · 18 sellers
Flapen Score
Snacks against its category
The dotted line is the Grocery average. Past it, Snacks is stronger. Inside it, weaker.
Market
The Snacks market on Amazon at a glance
Shoppers on Amazon Singapore searched for Snacks 145K times last year and spent an estimated $9K. The top 5 brands take 51% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.
- Searches, last 12 months
- 145K
- Growth, 90 days vs prior 90
- -15.2%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $9Ka year
- Top search term
- snacks59K searches a year
02 · Price
A sale here is worth $8.90.
Listings sell for $8.90 on average, from $1.34 to $27.13. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $8.90 that is $890 to $2K a year per listing.
- Average price
- $8.90under the $15 to $100 sweet spot
- Price range
- $1.34–$27.13
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $890–$2K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
25% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 17.5% of listings are out of stock. The average listing ranks #18 within Grocery. It carries 2,609 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 25%
- Prime listings
- 96%
- Out of stock, average day
- 17.5%
- Average rank
- #18in Grocery
- Average rating
- 4.50 starsAmazon Singapore average 4.47 stars
- Average reviews
- 2,609per listing
- Listings tracked
- 83
04 · Newcomers
0 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.
- Launched, last 12 months
- 11
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 79 months
Products
Top Snacks products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Snyders of Hanover Mini Pretzels 255.2g
- Price
- $5.35
- Rating
- 4.4/5
- Reviews
- 24
- Age
- 7y ago

Snyders of Hanover Pretzel Sticks 255.2g
- Price
- $5.53
- Rating
- 4.3/5
- Reviews
- 39
- Age
- 8y ago

WANT WANT Rice Crackers Senbeis 92g
- Price
- $1.93
- Rating
- 4.6/5
- Reviews
- 1,289
- Age
- 13y ago

365 by Whole Foods Market Organic Chocolate Chip Chewy Granola Bars 212g
- Price
- $8.13
- Rating
- 4.3/5
- Reviews
- 1,497
- Age
- 10mo ago

Leibniz Zoo Original Butter Biscuit 100g
- Price
- $3.16
- Rating
- 4.7/5
- Reviews
- 13
- Age
- 12y ago
Trending
estimated 90-day click momentum
Snyders of Hanover Cheddar Cheese Flavored Pretzel Pieces 11.25 Oz
- Price
- $9.90
- Rating
- 4.6/5
- Reviews
- 2,490
- Age
- 2y ago

365 by Whole Foods Market Organic Chocolate Chip Chewy Granola Bars 212g
- Price
- $8.13
- Rating
- 4.3/5
- Reviews
- 1,497
- Age
- 10mo ago

Twisties Cheeky Cheddar Cheese Cheese Flavoured Corn Snacks Multipack (8 x 13g)
- Price
- $2.56
- Rating
- 4.2/5
- Reviews
- 12
- Age
- 6y ago

365 by Whole Foods Market Organic Apple Cereal Bar 6 Count 221g
- Price
- $8.12
- Rating
- 4.6/5
- Reviews
- 3,478
- Age
- 10mo ago

365 by Whole Foods Market Milk Chocolate Pretzels 142g
- Price
- $8.35
- Rating
- 4.5/5
- Reviews
- 4,200
- Age
- 10mo ago
Newest
by launch date
365 by Whole Foods Market Organic Chocolate Chip Chewy Granola Bars 212g
- Price
- $8.13
- Rating
- 4.3/5
- Reviews
- 1,497
- Age
- 10mo ago

365 by Whole Foods Market Dark Chocolate Pretzels 142g
- Price
- $8.60
- Rating
- 4.5/5
- Reviews
- 4,640
- Age
- 10mo ago

365 by Whole Foods Market Organic Apple Cereal Bar 6 Count 221g
- Price
- $8.12
- Rating
- 4.6/5
- Reviews
- 3,478
- Age
- 10mo ago

365 by Whole Foods Market Milk Chocolate Pretzels 142g
- Price
- $8.35
- Rating
- 4.5/5
- Reviews
- 4,200
- Age
- 10mo ago

Calbee Harvest Snaps Original Salted Baked Pea Crisps 93g
- Price
- $3.54
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 22% of clicks, no more. An open shelf where new products get seen.
Brands
49 falling
Sellers
18
Est. top-5 brand share
51%
Top 20: 81%
Est. top-5 click share
22%
Top 20: 52%
Open market
49%
- 365 by Whole Foods Market20%
- Snyder's of Hanover15%
- Nature Valley4%
- Calbee4%
- WANT WANT4%
- BEAR4%
Demand
Snacks search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 2.8× · 11 of 12 months tracked
Search terms
Top Snacks search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- snacks59K/yr
- snack24K/yr
- 365 by whole foods market16K/yr
- healthy snacks16K/yr
- whole foods9K/yr
- kids snacks9K/yr
- pretzel5K/yr
- pretzels7K/yr
Reviews and returns
What reviews say buyers love and hate about Snacks
We read the reviews and the return reasons for every product selling here.
“Not as expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
3 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Snacks questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









