How competitive is the Basmati Rice niche on Amazon Singapore?

8 brands and 3 sellers compete in Basmati Rice on Amazon Singapore. The top 5 Basmati Rice products take 57% of clicks and its top 5 brands hold 86% of demand.

What does it cost to enter the Basmati Rice niche?

Basmati Rice sells for $10.40 on average on Amazon Singapore, outside our $15–$100 sweet spot. Listings span $3.79–$23.23. The average incumbent carries 1,389 reviews — the moat a new listing must climb.

Basmati Rice

a small market ($3K/yr) — Basmati Rice doesn't clear our bar today.

Signals Out of Stock

Flapen Score

Skip it

Top 29% of 323 Grocery niches · +5 vs the category median of 31

This niche Category average · 323 niches

Is Basmati Rice profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Basmati Rice is a $3K/yr Amazon Singapore market (15K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 36/100.

Basmati Rice: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -19.5% over the last 90 days and 1.9% of searches end in a purchase.

$3K

revenue / yr

Units sold / yr5K

Search volume / yr-19.5%15K

Conversion rate1.9%

Avg price$10.40

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers8 · 3

Top-5 product click share57%

Open market14%

Avg brand age90 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 19 products

Top Basmati Rice products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Daawat Select Basmati Rice 1kg

Price: $4.97
Rating: 4.5/5
Reviews: 607
Age: 10y ago

Daawat Everyday Gold Basmati Rice 5 kg

Price: $12.63
Rating: 4.2/5
Reviews: 7,599
Age: 10y ago

Royal India Extra Long Basmati Rice 5kg

Price: $16.08
Rating: 4.6/5
Reviews: 100
Age: 7y ago

Daawat Select Basmati Rice 5 kg

Price: $23.23
Rating: 4.3/5
Reviews: 387
Age: 10y ago

Taj Basmati Rice 5kg

Price: $16.41
Rating: 3.5/5
Reviews: 25
Age: 7y ago

Newest

by launch date

Lal Qilla Majestic Extra Long Grain Basmati Rice 1Kg

Price: $3.79
Rating: 4.7/5
Reviews: 4
Age: 6y ago

Lal Qilla Majestic Extra Long Grain Basmati Rice 5kg

Price: $15.89
Rating: 4.3/5
Reviews: 168
Age: 6y ago

Temasek Gold Basmati Rice 5kg

Price: $18.59
Rating: 4.7/5
Reviews: 30
Age: 7y ago

Supreme Gold 1121 Basmati Rice 5kg

Price: $15.54
Rating: 4.6/5
Reviews: 35
Age: 7y ago

Supreme Gold 1121 Basmati Rice 1kg

Price: $3.81
Rating: 4.7/5
Reviews: 8
Age: 7y ago

Competition: brands, sellers & click share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

Daawat50%
Royal India11%
SUPREME8%
Taj8%
LAL. QILLA8%
Temasek Gold6%
Open — no brand owns it (2 brands, 8%)

Basmati Rice demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume15KCVR1.9%Products19Brands8Top 5 Brands86%OOS Rate38.9%Rating4.5★Reviews1,389Avg BSR#22

No pronounced peak months · busiest ÷ quietest = 1.3×

Common Basmati Rice questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Basmati Rice 36/100 on Amazon Singapore — Skip it. The niche generates $3K/yr across 19 tracked products. Search demand moved -19.5% over the last 90 days.