Basmati Rice
FailShoppers spend an estimated $3K a year here, so Basmati Rice is a Fail.
- Flapen Score
- 36 / 100Top 29% of 323 Grocery niches · +5 vs the category median of 3136
- Market size
- $3K/yr15K searches / yr
- 90-day growth
- -19.5%search demand this quarter
- Competition
- 57%top-5 click share · 8 brands · 3 sellers
Flapen Score
Basmati Rice against its category
The dotted line is the Grocery average. Past it, Basmati Rice is stronger. Inside it, weaker.
Market
The Basmati Rice market on Amazon at a glance
Shoppers on Amazon Singapore searched for Basmati Rice 15K times last year and spent an estimated $3K. The top 5 brands take 86% of clicks. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 1.9% of those searches ended in a purchase.
Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -19.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.
- Searches, last 12 months
- 15K
- Growth, 90 days vs prior 90
- -19.5%
- Conversion, latest week
- 1.9%
- Market size, estimated
- $3Ka year
- Peak month
- October1.3× the quietest month
- Top search term
- basmati rice14K searches a year
02 · Price
A sale here is worth $10.40.
Listings sell for $10.40 on average, from $3.79 to $23.23. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $10.40 that is $1K to $3K a year per listing.
- Average price
- $10.40under the $15 to $100 sweet spot
- Price range
- $3.79–$23.23
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
21% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 38.9% of listings are out of stock. The average listing ranks #22 within Grocery. It carries 1,389 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 21%
- Prime listings
- 89%
- Out of stock, average day
- 38.9%
- Average rank
- #22in Grocery
- Average rating
- 4.48 starsAmazon Singapore average 4.47 stars
- Average reviews
- 1,389per listing
- Listings tracked
- 19
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 90 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 90 months
Products
Top Basmati Rice products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
3
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
8%
- Brand 150%
- Brand 211%
- Brand 38%
- Brand 48%
- Brand 58%
- Brand 66%
- Open — no brand owns it (2 brands, 8%)
Demand
Basmati Rice search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Basmati Rice questions
Answered from the same tracked data.









