basmati rice
Skip itA small market ($3K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good1,388.95avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$3.79–$23.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.40avg listing price — sweet spot $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-19.5%90-day search growth — must beat 0% to launch
Market size
Bad$3K$3K/yr · 15K searches
According to Flapen's Amazon Singapore niche tracking, basmati rice is a $3K/yr Amazon Singapore market (15K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
basmati rice market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $42K–$52K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #22
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 21%
- Out of stock
- 38.9%
- Avg brand age
- 90 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
3
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
8%
- Daawat50%
- Royal India11%
- SUPREME8%
- Taj8%
- LAL. QILLA8%
- Temasek Gold6%
- Open — no brand owns it (2 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -19.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top basmati rice products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch date
Lal Qilla Majestic Extra Long Grain Basmati Rice 1Kg
LAL. QILLA$3.794 rev
Lal Qilla Majestic Extra Long Grain Basmati Rice 5kg
LAL. QILLA$15.89168 rev
Temasek Gold Basmati Rice 5kg
Temasek Gold$18.5930 rev
Supreme Gold 1121 Basmati Rice 5kg
SUPREME$15.5435 rev
Supreme Gold 1121 Basmati Rice 1kg
SUPREME$3.818 rev
Trending
90-day click momentum
INDIA GATE Classic Basmati Rice 2Kg
INDIA GATE$9.884.5★
Malika Gold Basmati Rice 5kg
Malika Gold$16.424.7★
Lal Qilla Majestic Extra Long Grain Basmati Rice 5kg
LAL. QILLA$15.894.3★
Daawat Quick Cooking Brown Basmati Rice 1kg
Daawat$5.434.3★
Daawat Super Basmati Rice 1 kg
Daawat$4.014.3★
Common questions
- Is basmati rice profitable to sell on Amazon Singapore?
- The niche generates $3K/yr across 19 tracked products. 90-day search growth is -19.5%. Flapen's verdict: Skip it (36/100).
- How competitive is the basmati rice niche?
- 8 brands and 3 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 86% of demand.
- When does demand for basmati rice peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the basmati rice niche?
- Listings span $3.79–$23.23; the average listing price is $10.40 (sweet spot $15–$100). The average incumbent carries 1,389 reviews — the moat a new listing must climb.