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Basmati Rice

Fail

Shoppers spend an estimated $3K a year here, so Basmati Rice is a Fail.

Flapen Score
36
36 / 100
Top 29% of 323 Grocery niches · +5 vs the category median of 31
Market size
$3K/yr15K searches / yr
90-day growth
-19.5%search demand this quarter
Competition
57%top-5 click share · 8 brands · 3 sellers

Flapen Score

Basmati Rice against its category

The dotted line is the Grocery average. Past it, Basmati Rice is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Basmati Rice market on Amazon at a glance

Shoppers on Amazon Singapore searched for Basmati Rice 15K times last year and spent an estimated $3K. The top 5 brands take 86% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -19.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.

Searches, last 12 months
15K
Growth, 90 days vs prior 90
-19.5%
Conversion, latest week
1.9%
Market size, estimated
$3Ka year
Peak month
October1.3× the quietest month
Top search term
basmati rice14K searches a year

02 · Price

A sale here is worth $10.40.

Listings sell for $10.40 on average, from $3.79 to $23.23. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $10.40 that is $1K to $3K a year per listing.

Average price
$10.40under the $15 to $100 sweet spot
Price range
$3.79–$23.23
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

21% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 38.9% of listings are out of stock. The average listing ranks #22 within Grocery. It carries 1,389 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
21%
Prime listings
89%
Out of stock, average day
38.9%
Average rank
#22in Grocery
Average rating
4.48 starsAmazon Singapore average 4.47 stars
Average reviews
1,389per listing
Listings tracked
19

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 90 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
90 months

Products

Top Basmati Rice products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

3

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

8%

  • Brand 150%
  • Brand 211%
  • Brand 38%
  • Brand 48%
  • Brand 58%
  • Brand 66%
  • Open — no brand owns it (2 brands, 8%)

Demand

Basmati Rice search demand

Weekly searches over the year, seasonality beneath. Pick a range.

450350Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Keep looking

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FAQ

Common Basmati Rice questions

Answered from the same tracked data.