japanese rice
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible26.42avg incumbent reviews — the moat a new listing must climb
Avg price
Great$18.55avg listing price — sweet spot $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Good$3.18–$39.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-15.6%90-day search growth — must beat 0% to launch
Market size
Bad$0$0/yr · 23K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Singapore niche tracking, japanese rice is a $0/yr Amazon Singapore market (23K searches/yr). The top 5 brands hold 67% of demand. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
japanese rice market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $56K–$74K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #3
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 35%
- Out of stock
- 42.6%
- Avg brand age
- 79 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
3
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
43%
Top 20: 96%
Open market
27%
- Okome22%
- Shinmei21%
- Ja11%
- sakura7%
- Shokaku Premium Sushi Rice6%
- 秋田のこまち農場6%
Demand
Weekly Amazon search volume, last 43 weeks — -15.6% search growth over the last 90 days.Top japanese rice search terms
- japanese rice17K/yr
- sushi rice2K/yr
- short grain rice2K/yr
- korean rice2K/yr
- rice japanese627/yr
Top japanese rice products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch date
DAEWON Hansang Korean Premium Rice 4kg
Daewon$39.450 rev
Okome Japonica Rice 5kg
Okome$9.651 rev
Hokkaido Yukigozen Japanese Rice 2KG
Hokkaido Yukigozen$12.793 rev
Hokkaido Sansanmaru Japanese Rice 2KG
Hokkaido Sansanmaru$12.653 rev
JA Hokkaido Nanatsuboshi Rinse-Free Japanese Rice 2 kg
Ja$16.960 rev
Trending
90-day click momentum
JA Ishikawa Koshihikari Japanese Rice 2 kg
Ja$14.545.0★
JA Akita Akitakomachi Rinse-Free Japanese Rice 2 kg
Ja$17.104.5★
Niigata Koshihikari Musenmai Japanese Rice 2kg White
木徳神糧$19.964.8★
Okome Japonica Rice 5kg
Okome$9.655.0★
JA Hokkaido Nanatsuboshi Rinse-Free Japanese Rice 2 kg
Ja$16.960.0★
Common questions
- Is japanese rice profitable to sell on Amazon Singapore?
- The niche generates $0/yr across 26 tracked products. 90-day search growth is -15.6%. Flapen's verdict: Skip it (45/100).
- How competitive is the japanese rice niche?
- 17 brands and 3 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 67% of demand.
- What does it cost to enter the japanese rice niche?
- Listings span $3.18–$39.45; the average listing price is $18.55 (sweet spot $15–$100). The average incumbent carries 26 reviews — the moat a new listing must climb.