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Japanese Rice

Fail

Shoppers spend an estimated $0 a year here, so Japanese Rice is a Fail.

Flapen Score
45
45 / 100
Top 7% of 323 Grocery niches · +14 vs the category median of 31
Market size
$0/yr23K searches / yr
90-day growth
-15.6%search demand this quarter
Competition
43%top-5 click share · 17 brands · 3 sellers

Flapen Score

Japanese Rice against its category

The dotted line is the Grocery average. Past it, Japanese Rice is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Japanese Rice market on Amazon at a glance

Shoppers on Amazon Singapore searched for Japanese Rice 23K times last year and spent an estimated $0. The top 5 brands take 67% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
-15.6%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Top search term
japanese rice17K searches a year

02 · Price

A sale here is worth $18.55.

Listings sell for $18.55 on average, from $3.18 to $39.45. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $18.55 that is $2K to $5K a year per listing.

Average price
$18.55inside the $15 to $100 sweet spot
Price range
$3.18–$39.45
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

35% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 42.6% of listings are out of stock. The average listing ranks #3 within Grocery. It carries 26 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
35%
Prime listings
96%
Out of stock, average day
42.6%
Average rank
#3in Grocery
Average rating
4.54 starsAmazon Singapore average 4.47 stars
Average reviews
26per listing
Listings tracked
26

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
79 months

Products

Top Japanese Rice products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

3

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

43%

Top 20: 96%

Open market

27%

  • Brand 122%
  • Brand 221%
  • Brand 311%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Japanese Rice search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: May · busiest ÷ quietest = 1.6× · 10 of 12 months tracked

Search terms

Top Japanese Rice search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • japanese rice17K/yr
  • sushi rice2K/yr
  • short grain rice2K/yr
  • korean rice2K/yr
  • rice japanese627/yr

Keep looking

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Niches in the same category that score near this one. Research these next.

FAQ

Common Japanese Rice questions

Answered from the same tracked data.