How competitive is the Japanese Rice niche on Amazon Singapore?

17 brands and 3 sellers compete in Japanese Rice on Amazon Singapore. The top 5 Japanese Rice products take 43% of clicks and its top 5 brands hold 67% of demand.

Japanese Rice

a small market ($0/yr) — Japanese Rice doesn't clear our bar today.

Signals Low Review Barrier Out of Stock

Flapen Score

Skip it

Top 7% of 323 Grocery niches · +14 vs the category median of 31

This niche Category average · 323 niches

Is Japanese Rice profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Japanese Rice is a $0/yr Amazon Singapore market (23K searches/yr). The top 5 brands hold 67% of demand. Verdict: Skip it — 45/100.

Japanese Rice: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -15.6% over the last 90 days and 0.0% of searches end in a purchase.

revenue / yr

Units sold / yr4K

Search volume / yr-15.6%23K

Conversion rate0.0%

Avg price$18.55

Who owns the niche?

The top 5 brands hold 67% of demand, so 33% of the market is open.

33%

open market share

Brands · sellers17 · 3

Top-5 product click share43%

Open market33%

Avg brand age79 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 26 products

Top Japanese Rice products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Okome Short Grain Rice 4.5kg

Price: $10.81
Rating: 4.5/5
Reviews: 54
Age: 7y ago

Shinmei Toyama Koshihikari Rice 5kg

Price: $37.37
Rating: 4.6/5
Reviews: 417
Age: 11y ago

Shinmei Toyama Koshihikari Japanese Rice 2 kg

Price: $15.88
Rating: 4.8/5
Reviews: 11
Age: 5y ago

Okome Shortgrain Rice 1 Kilog

Price: $3.18
Rating: 3.9/5
Reviews: 6
Age: 7y ago

Sakura Japonica Rice 5 kg

Price: $8.65
Rating: 4.4/5
Reviews: 37
Age: 6y ago

Newest

by launch date

DAEWON Hansang Korean Premium Rice 4kg

Price: $39.45
Rating: 0.0/5
Reviews: 0
Age: 1y ago

Okome Japonica Rice 5kg

Price: $9.65
Rating: 5.0/5
Reviews: 1
Age: 1y ago

Hokkaido Yukigozen Japanese Rice 2KG

Price: $12.79
Rating: 5.0/5
Reviews: 3
Age: 3y ago

Hokkaido Sansanmaru Japanese Rice 2KG

Price: $12.65
Rating: 5.0/5
Reviews: 3
Age: 3y ago

JA Hokkaido Nanatsuboshi Rinse-Free Japanese Rice 2 kg

Price: $16.96
Rating: 0.0/5
Reviews: 0
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

17 falling

Sellers

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

43%

Top 20: 96%

Open market

27%

Okome22%
Shinmei21%
Ja11%
sakura7%
Shokaku Premium Sushi Rice6%
秋田のこまち農場6%

Japanese Rice demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume23KCVR0.0%Products26Brands17Top 5 Brands67%OOS Rate42.6%Rating4.5★Reviews26Avg BSR#3

Top Japanese Rice search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

japanese rice17K/yr -9.3%6.3% conv.
sushi rice2K/yr -28.7%8.8% conv.
short grain rice2K/yr -45.6%5.5% conv.
korean rice2K/yr -40.2%3.7% conv.
rice japanese627/yr -7.4%4.3% conv.

Common Japanese Rice questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Japanese Rice 45/100 on Amazon Singapore — Skip it. The niche generates $0/yr across 26 tracked products. Search demand moved -15.6% over the last 90 days.

Japanese Rice sells for $18.55 on average on Amazon Singapore, inside our $15–$100 sweet spot. Listings span $3.18–$39.45. The average incumbent carries 26 reviews — the moat a new listing must climb.