fruits
Skip itPrices mostly outside the sweet spot ($2.14–$1878.00) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible68.77avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Avg price
Good$168.46avg listing price — sweet spot $15–$100
Market size
Okay$167K$167K/yr · 171K searches
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-25.0%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Price range
Bad$2.14–$1878.00cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Singapore niche tracking, fruits is a $167K/yr Amazon Singapore market (171K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
fruits market data
- Units sold / yr
- 40K–50K
- avg 1,250–1,500/product
- Revenue / yr
- $6.7M–$8.4M
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #4
- Page quality
- 0%
- Prime
- 84%
- Sponsored
- 19%
- Out of stock
- 17.6%
- Avg brand age
- 59 months
- Avg seller age
- 76 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
5
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
49%
Top 20: 87%
Open market
3%
- amae52%
- Fresh Produce (Brands May Vary)14%
- Amae14%
- Apple7%
- Fred's6%
- Global Seasons5%
- Open — no brand owns it (2 brands, 3%)
Demand
Weekly Amazon search volume, last 46 weeks — -25.0% search growth over the last 90 days.Top fruits search terms
- apple68K/yr
- fruits50K/yr
- fruit33K/yr
- fresh fruits9K/yr
- apples11K/yr
Top fruits products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amae New Zealand Gala Apple 6 pieces 720g
amae$3.204.2★70 rev
Amae Red Premium Fuji Apple - Handpicked 4 Count
amae$3.733.9★103 rev
Fresh Produce Blueberry 125g
Fresh Produce (Brands May Vary)$3.754.2★65 rev
Amae Philippines Cavendish Banana- Handpicked 6 count
Amae$3.324.4★226 rev
Freds Easy Peel Oranges 500g
Fred's$3.594.5★19 rev
Newest
by launch date
Trending
90-day click momentum
Apple iPhone 17 (256 GB) - White
Apple$1253.954.7★
Fresh Produce Driscoll Raspberry 125g
Fresh Produce (Brands May Vary)$5.164.3★
Amae Green Seedless Grapes - Handpicked 500g
Amae$6.054.0★
Amae Philippines Premium Cavendish Banana 4 Count
amae$5.084.1★
Fresh Produce Red Apple 4 Count
Fresh Produce (Brands May Vary)$2.144.2★
What buyers say about fruits
What buyers praise and complain about, mined from review topics.What buyers love
“However the oranges are tasty, and sweet”
“These apples have good texture”
What buyers complain about
“Not fresh”
“If you blindfolded me I would not be able to tell it was an apple by taste”
“Everything about this product is small”
“Terrible, Flavorless”
“Waste of money”
Common questions
- Is fruits profitable to sell on Amazon Singapore?
- The niche generates $167K/yr across 31 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -25.0%. Flapen's verdict: Skip it (45/100).
- How competitive is the fruits niche?
- 8 brands and 5 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in fruits?
- Top complaints mined from reviews: Stale/Rotten/Spoiled, Taste-Overall, Size-Overall. The return rate is 0.0%.
- What does it cost to enter the fruits niche?
- Listings span $2.14–$1878.00; the average listing price is $168.46 (sweet spot $15–$100). The average incumbent carries 69 reviews — the moat a new listing must climb.