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Fruits

prices mostly outside the sweet spot ($2.14–$1878.00) — Fruits doesn't clear our bar today.

Flapen Score

45
Skip it

Top 7% of 323 Grocery niches · +14 vs the category median of 31

Market size 35Growth 12Conversion 7Competition 60Returns 100Price range 5Avg price 52Brand share 21Review moat 97Quality gap 80
This niche Category average · 323 niches

Is Fruits profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Fruits is a $167K/yr Amazon Singapore market (171K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 45/100.

Fruits: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -25.0% over the last 90 days and 0.6% of searches end in a purchase.

$167K

revenue / yr

Units sold / yr50K
Search volume / yr-25.0%171K
Conversion rate0.6%
Avg price$168.46

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

9%

open market share

Brands · sellers8 · 5
Top-5 product click share49%
Open market9%
Avg brand age59 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 31 products

Sponsored placement19%
New entrants (1y)4· 1 succeeded
Avg rating4.2★
Avg reviews69

Top Fruits products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

$0$8K$17K$25K$33K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

5

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

49%

Top 20: 87%

Open market

3%

  • amae52%
  • Fresh Produce (Brands May Vary)14%
  • Amae14%
  • Apple7%
  • Fred's6%
  • Global Seasons5%
  • Open — no brand owns it (2 brands, 3%)

Fruits demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume171KCVR0.6%Products31Brands8Top 5 Brands91%OOS Rate17.6%Rating4.2★Reviews69Avg BSR#4
2K2KAug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26

Top Fruits search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • apple68K/yr
  • fruits50K/yr
  • fruit33K/yr
  • fresh fruits9K/yr
  • apples11K/yr

What reviews say buyers love and hate about Fruits

What buyers mention most, as a share of all reviews.

What buyers love

38% of reviews
Sweetness25%

However the oranges are tasty, and sweet

Texture/Consistency-Overall13%

These apples have good texture

What buyers complain about

81% of reviews
Stale/Rotten/Spoiled38%

Not fresh

Taste-Overall19%

If you blindfolded me I would not be able to tell it was an apple by taste

Size-Overall13%

Everything about this product is small

Flavor6%

Terrible, Flavorless

Value For Money6%

Waste of money

Common Fruits questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Fruits 45/100 on Amazon Singapore — Skip it. The niche generates $167K/yr across 31 tracked products. 1 of 4 products launched in the last 360 days are still selling. Search demand moved -25.0% over the last 90 days.
Fruits buyers on Amazon Singapore complain most about Stale/Rotten/Spoiled, Taste-Overall, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

Best Flapen score

The highest-scoring niches we track right now, across every category.