Biscuit
FailShoppers spend an estimated $0 a year here, so Biscuit is a Fail.
- Flapen Score
- 44 / 100Top 8% of 323 Grocery niches · +13 vs the category median of 3144
- Market size
- $0/yr77K searches / yr
- 90-day growth
- -15.6%search demand this quarter
- Competition
- 25%top-5 click share · 27 brands · 8 sellers
Flapen Score
Biscuit against its category
The dotted line is the Grocery average. Past it, Biscuit is stronger. Inside it, weaker.
Market
The Biscuit market on Amazon at a glance
Shoppers on Amazon Singapore searched for Biscuit 77K times last year and spent an estimated $0. The top 5 brands take 37% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 77K
- Growth, 90 days vs prior 90
- -15.6%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Peak month
- October1.5× the quietest month
- Top search term
- biscuits26K searches a year
02 · Price
A sale here is worth $4.92.
Listings sell for $4.92 on average, from $1.38 to $13.07. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At $4.92 that is $0 to $492 a year per listing.
- Average price
- $4.92under the $15 to $100 sweet spot
- Price range
- $1.38–$13.07
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$492
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.6% of listings are out of stock. The average listing ranks #30 within Grocery. It carries 524 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 100%
- Out of stock, average day
- 23.6%
- Average rank
- #30in Grocery
- Average rating
- 4.53 starsAmazon Singapore average 4.47 stars
- Average reviews
- 524per listing
- Listings tracked
- 51
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 87 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 87 months
Products
Top Biscuit products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 25% of clicks. An open shelf where new products get seen.
Brands
27 falling
Sellers
8
Top-5 brand share
37%
Top 20: 91%
Top-5 click share
25%
Top 20: 67%
Open market
58%
- Brand 19%
- Brand 28%
- Brand 37%
- Brand 46%
- Brand 56%
- Brand 65%
Demand
Biscuit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Biscuit search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- biscuits26K/yr
- biscuit23K/yr
- cookies20K/yr
- cookie8K/yr
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Biscuit questions
Answered from the same tracked data.









