Biscuit
FailShoppers spend an estimated $0 a year here, so Biscuit is a Fail.
- Flapen Score
- 44 / 100Top 8% of 323 Grocery niches · +13 vs the category median of 3144
- Market size
- $0/yr77K searches / yr
- 90-day growth
- -15.6%search demand this quarter
- Competition
- 25%top-5 click share · 27 brands · 8 sellers
Flapen Score
Biscuit against its category
The dotted line is the Grocery average. Past it, Biscuit is stronger. Inside it, weaker.
Market
The Biscuit market on Amazon at a glance
Shoppers on Amazon Singapore searched for Biscuit 77K times last year and spent an estimated $0. The top 5 brands take 37% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 77K
- Growth, 90 days vs prior 90
- -15.6%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Peak month
- October1.5× the quietest month
- Top search term
- biscuits26K searches a year
02 · Price
A sale here is worth $4.92.
Listings sell for $4.92 on average, from $1.38 to $13.07. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At $4.92 that is $0 to $492 a year per listing.
- Average price
- $4.92under the $15 to $100 sweet spot
- Price range
- $1.38–$13.07
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$492
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.6% of listings are out of stock. The average listing ranks #30 within Grocery. It carries 524 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 100%
- Out of stock, average day
- 23.6%
- Average rank
- #30in Grocery
- Average rating
- 4.53 starsAmazon Singapore average 4.47 stars
- Average reviews
- 524per listing
- Listings tracked
- 51
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 87 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 87 months
Products
Top Biscuit products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Munchys Funmix Assorted Biscuits 500g
- Price
- $3.95
- Rating
- 4.7/5
- Reviews
- 7
- Age
- 8y ago

Ritz Crackers Biscuits Box 300g
- Price
- $2.30
- Rating
- 4.1/5
- Reviews
- 246
- Age
- 12y ago

Lotus Biscoff - Caramelized Biscuit Cookies - 1P x 25 Count - 156g - Non-GMO Project Verified and Vegan
- Price
- $3.43
- Rating
- 4.2/5
- Reviews
- 95
- Age
- 13y ago

McVities Original Digestive Wheat Biscuits 400g
- Price
- $3.43
- Rating
- 4.8/5
- Reviews
- 13
- Age
- 6y ago

Ritz Cheese Cream Sandwich Biscuits Multipack 243g
- Price
- $2.78
- Rating
- 4.6/5
- Reviews
- 25
- Age
- 6y ago
Trending
estimated 90-day click momentum
Nutella Biscuits T14 Cookies
- Price
- $5.26
- Rating
- 4.6/5
- Reviews
- 149
- Age
- 3y ago

Munchys Oat Krunch Dark Chocolate Cookies 208g
- Price
- $3.40
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 12y ago

Bahlsen PiCK UP! Minis Choco Chocolate Biscuits Chocolate 106 g
- Price
- $5.03
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 7y ago

Kit Kat Mini Moments 201g
- Price
- $8.03
- Rating
- 4.2/5
- Reviews
- 115
- Age
- 2y ago

Ritz Crackers Biscuits Box 300g
- Price
- $2.30
- Rating
- 4.1/5
- Reviews
- 246
- Age
- 12y ago
Newest
by launch date
BRITANNIA MARIE GOLD BISCUIT 150g
- Price
- $1.38
- Rating
- 3.8/5
- Reviews
- 32
- Age
- 1y ago

Kit Kat Mini Moments 201g
- Price
- $8.03
- Rating
- 4.2/5
- Reviews
- 115
- Age
- 2y ago

Nutella Biscuits T14 Cookies
- Price
- $5.26
- Rating
- 4.6/5
- Reviews
- 149
- Age
- 3y ago

Lotus Biscoff - Caramelized Biscuit Cookies - 50 Count - 312g - Non-GMO Project Verified and Vegan
- Price
- $6.33
- Rating
- 4.6/5
- Reviews
- 1,357
- Age
- 3y ago

The Biscuit Collection New Yorkers Double Chocolate Cookies 150 g
- Price
- $3.95
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 25% of clicks, no more. An open shelf where new products get seen.
Brands
27 falling
Sellers
8
Est. top-5 brand share
37%
Top 20: 91%
Est. top-5 click share
25%
Top 20: 67%
Open market
58%
- RITZ9%
- Munchy's8%
- Julie's7%
- Biscoff6%
- McVitie's6%
- Pepperidge Farm5%
Demand
Biscuit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Biscuit search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- biscuits26K/yr
- biscuit23K/yr
- cookies20K/yr
- cookie8K/yr
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Biscuit questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









