biscuit
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Competition
Great25%top-5 click share — an open shelf
Review moat
Good524.18avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-15.6%90-day search growth — must beat 0% to launch
Avg price
Bad$4.92avg listing price — sweet spot $15–$100
Market size
Bad$0$0/yr · 77K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Price range
Bad$1.38–$13.07cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Singapore niche tracking, biscuit is a $0/yr Amazon Singapore market (77K searches/yr). The top 5 brands hold 37% of demand. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
biscuit market data
- Units sold / yr
- 10K–13K
- avg 0–100/product
- Revenue / yr
- $49K–$62K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #30
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 33%
- Out of stock
- 23.6%
- Avg brand age
- 87 months
- Avg seller age
- 0 days
Competition & brand share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
27 falling
Sellers
8
Top-5 brand share
37%
Top 20: 91%
Top-5 click share
25%
Top 20: 67%
Open market
58%
- RITZ9%
- Munchy's8%
- Julie's7%
- Biscoff6%
- McVitie's6%
- Pepperidge Farm5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top biscuit search terms
- biscuits26K/yr
- biscuit23K/yr
- cookies20K/yr
- cookie8K/yr
Top biscuit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Munchys Funmix Assorted Biscuits 500g
Munchy's$3.954.7★7 rev
Ritz Crackers Biscuits Box 300g
RITZ$2.304.1★246 rev
Lotus Biscoff - Caramelized Biscuit Cookies - 1P x 25 Count - 156g - Non-GMO Project Verified and Vegan
Lotus$3.434.2★95 rev
McVities Original Digestive Wheat Biscuits 400g
McVitie's$3.434.8★13 rev
Ritz Cheese Cream Sandwich Biscuits Multipack 243g
RITZ$2.784.6★25 rev
Newest
by launch date
BRITANNIA MARIE GOLD BISCUIT 150g
BRITANNIA$1.3832 rev
Kit Kat Mini Moments 201g
Kit Kat$8.03115 rev
Nutella Biscuits T14 Cookies
Nutella$5.26149 rev
Lotus Biscoff - Caramelized Biscuit Cookies - 50 Count - 312g - Non-GMO Project Verified and Vegan
Biscoff$6.331,357 rev
The Biscuit Collection New Yorkers Double Chocolate Cookies 150 g
The Biscuit Collection$3.959 rev
Trending
90-day click momentum
Common questions
- Is biscuit profitable to sell on Amazon Singapore?
- The niche generates $0/yr across 51 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -15.6%. Flapen's verdict: Skip it (44/100).
- How competitive is the biscuit niche?
- 27 brands and 8 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 37% of demand.
- When does demand for biscuit peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the biscuit niche?
- Listings span $1.38–$13.07; the average listing price is $4.92 (sweet spot $15–$100). The average incumbent carries 524 reviews — the moat a new listing must climb.