How competitive is the Biscuit niche on Amazon Singapore?

27 brands and 8 sellers compete in Biscuit on Amazon Singapore. The top 5 Biscuit products take 25% of clicks and its top 5 brands hold 37% of demand.

What does it cost to enter the Biscuit niche?

Biscuit sells for $4.92 on average on Amazon Singapore, outside our $15–$100 sweet spot. Listings span $1.38–$13.07. The average incumbent carries 524 reviews — the moat a new listing must climb.

Biscuit

a small market ($0/yr) — Biscuit doesn't clear our bar today.

Signals No Dominant Brand Low Review Barrier Out of Stock

Flapen Score

Skip it

Top 8% of 323 Grocery niches · +13 vs the category median of 31

This niche Category average · 323 niches

Is Biscuit profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Biscuit is a $0/yr Amazon Singapore market (77K searches/yr). The top 5 brands hold 37% of demand. Verdict: Skip it — 44/100.

Biscuit: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -15.6% over the last 90 days and 0.0% of searches end in a purchase.

revenue / yr

Units sold / yr13K

Search volume / yr-15.6%77K

Conversion rate0.0%

Avg price$4.92

Who owns the niche?

The top 5 brands hold 37% of demand, so 63% of the market is open.

63%

open market share

Brands · sellers27 · 8

Top-5 product click share25%

Open market63%

Avg brand age87 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 51 products

Top Biscuit products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Munchys Funmix Assorted Biscuits 500g

Price: $3.95
Rating: 4.7/5
Reviews: 7
Age: 8y ago

Ritz Crackers Biscuits Box 300g

Price: $2.30
Rating: 4.1/5
Reviews: 246
Age: 12y ago

Lotus Biscoff - Caramelized Biscuit Cookies - 1P x 25 Count - 156g - Non-GMO Project Verified and Vegan

Price: $3.43
Rating: 4.2/5
Reviews: 95
Age: 13y ago

McVities Original Digestive Wheat Biscuits 400g

Price: $3.43
Rating: 4.8/5
Reviews: 13
Age: 6y ago

Ritz Cheese Cream Sandwich Biscuits Multipack 243g

Price: $2.78
Rating: 4.6/5
Reviews: 25
Age: 6y ago

Newest

by launch date

BRITANNIA MARIE GOLD BISCUIT 150g

Price: $1.38
Rating: 3.8/5
Reviews: 32
Age: 1y ago

Kit Kat Mini Moments 201g

Price: $8.03
Rating: 4.2/5
Reviews: 115
Age: 2y ago

Nutella Biscuits T14 Cookies

Price: $5.26
Rating: 4.6/5
Reviews: 149
Age: 3y ago

Lotus Biscoff - Caramelized Biscuit Cookies - 50 Count - 312g - Non-GMO Project Verified and Vegan

Price: $6.33
Rating: 4.6/5
Reviews: 1,357
Age: 3y ago

The Biscuit Collection New Yorkers Double Chocolate Cookies 150 g

Price: $3.95
Rating: 4.6/5
Reviews: 9
Age: 5y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

Top-5 brand share

37%

Top 20: 91%

Top-5 click share

25%

Top 20: 67%

Open market

58%

RITZ9%
Munchy's8%
Julie's7%
Biscoff6%
McVitie's6%
Pepperidge Farm5%

Biscuit demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume77KCVR0.0%Products51Brands27Top 5 Brands37%OOS Rate23.6%Rating4.5★Reviews524Avg BSR#30

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Biscuit search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

biscuits26K/yr -7.9%4.3% conv.
biscuit23K/yr -28.7%3.8% conv.
cookies20K/yr -19.1%3.8% conv.
cookie8K/yr +13.8%1.8% conv.

Common Biscuit questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Biscuit 44/100 on Amazon Singapore — Skip it. The niche generates $0/yr across 51 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -15.6% over the last 90 days.