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Bird Nest

Fail

The top 5 brands take 100% of clicks, so Bird Nest is a Fail.

Flapen Score
44
44 / 100
Top 8% of 323 Grocery niches · +13 vs the category median of 31
Market size
$3K/yr3K searches / yr
90-day growth
+8.0%search demand this quarter
Competition
83%top-5 click share · 3 brands · 5 sellers

Flapen Score

Bird Nest against its category

The dotted line is the Grocery average. Past it, Bird Nest is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bird Nest market on Amazon at a glance

Shoppers on Amazon Singapore searched for Bird Nest 3K times last year and spent an estimated $3K. All 3 brands take every click. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 3K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.

Searches, last 12 months
3K
Growth, 90 days vs prior 90
+8.0%
Conversion, latest week
3.0%
Market size, estimated
$3Ka year
Top search term
bird nest2K searches a year

02 · Price

A sale here is worth $33.08.

Listings sell for $33.08 on average, from $16.20 to $62.64. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $33.08 that is $0 to $3K a year per listing.

Average price
$33.08inside the $15 to $100 sweet spot
Price range
$16.20–$62.64
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 21.9% of listings are out of stock. The average listing ranks #781 within Grocery. It carries 3 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
89%
Out of stock, average day
21.9%
Average rank
#781in Grocery
Average rating
4.24 starsAmazon Singapore average 4.47 stars
Average reviews
3per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Bird Nest products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Brand 172%
  • Brand 217%
  • Brand 312%
  • Open — no brand owns it (0%)

Demand

Bird Nest search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150100Spike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Oct · busiest ÷ quietest = 2.8× · 10 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Bird Nest

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Value for money”
A buyer, on “Value For Money”100% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

1 topic

NegativePositive

Keep looking

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FAQ

Common Bird Nest questions

Answered from the same tracked data.