How competitive is the Bird Nest niche on Amazon Singapore?

3 brands and 5 sellers compete in Bird Nest on Amazon Singapore. The top 5 Bird Nest products take 83% of clicks and its top 5 brands hold 100% of demand.

Bird Nest

brand-locked demand (top 5 brands take 100% of clicks) — Bird Nest doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

Top 8% of 323 Grocery niches · +13 vs the category median of 31

This niche Category average · 323 niches

Is Bird Nest profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Bird Nest is a $3K/yr Amazon Singapore market (3K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.

Bird Nest: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +8.0% over the last 90 days and 3.0% of searches end in a purchase.

$3K

revenue / yr

Units sold / yr250

Search volume / yr+8.0%3K

Conversion rate3.0%

Avg price$33.08

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 5

Top-5 product click share83%

Open market0%

Avg brand age71 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 9 products

Top Bird Nest products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

New Moon Birds Nest with White Fungus Rock Sugar (pack of 24) 150g (Pack of 24)

Price: $37.87
Rating: 5.0/5
Reviews: 3
Age: 6y ago

New Moon Birds Nest with White Fungus Rock Sugar 150g (Pack of 6)

Price: $18.73
Rating: 4.2/5
Reviews: 15
Age: 5y ago

Kinohimitsu BirdS Nest With Ginseng 75G X 6 Btls 1.58 kg (Pack of 6)

Price: $38.05
Rating: 0.0/5
Reviews: 0
Age: 10y ago

Kinohimitsu BirdS Nest With Collagen 75Ml X 6 Btls 1.4 kg (Pack of 6)

Price: $23.38
Rating: 3.9/5
Reviews: 3
Age: 10y ago

BRANDS Birds Nest Sugar Free 408ml (Pack of 6)

Price: $34.46
Rating: 4.6/5
Reviews: 4
Age: 5y ago

Newest

by launch date

BRANDS Birds Nest Less Sweet Gift Pack Made With 100% Genuine Birds Nest (42ml) 8s

Price: $47.36
Rating: 5.0/5
Reviews: 1
Age: 3y ago

New Moon Birds Nest Collagen with Manuka Honey 150g (Pack of 24)

Price: $62.64
Rating: 0.0/5
Reviews: 0
Age: 3y ago

New Moon New Moon Bird Nest Collagen with Manuka Honey 150g (Pack of 6)

Price: $19.05
Rating: 2.8/5
Reviews: 2
Age: 4y ago

New Moon New Moon Bird Nest White Fungus with American Ginseng 150G pack of 6

Price: $16.20
Rating: 4.2/5
Reviews: 3
Age: 4y ago

BRANDS Birds Nest Sugar Free 408ml (Pack of 6)

Price: $34.46
Rating: 4.6/5
Reviews: 4
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

3 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

New Moon72%
Kinohimitsu17%
BRAND'S12%
Open — no brand owns it (0%)

Bird Nest demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume3KCVR3.0%Products9Brands3Top 5 Brands100%OOS Rate21.9%Rating4.2★Reviews3Avg BSR#781

What reviews say buyers love and hate about Bird Nest

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Value For Money100%

“Value for money”

Common Bird Nest questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bird Nest 44/100 on Amazon Singapore — Skip it. The niche generates $3K/yr across 9 tracked products. Search demand moved +8.0% over the last 90 days.

Bird Nest sells for $33.08 on average on Amazon Singapore, inside our $15–$100 sweet spot. Listings span $16.20–$62.64. The average incumbent carries 3 reviews — the moat a new listing must climb.