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Avocado Oil

Fail

Shoppers spend an estimated $12K a year here, so Avocado Oil is a Fail.

Flapen Score
38
38 / 100
Top 20% of 323 Grocery niches · +7 vs the category median of 31
Market size
$12K/yr13K searches / yr
90-day growth
-21.4%search demand this quarter
Competition
67%top-5 click share · 8 brands · 10 sellers

Flapen Score

Avocado Oil against its category

The dotted line is the Grocery average. Past it, Avocado Oil is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Avocado Oil market on Amazon at a glance

Shoppers on Amazon Singapore searched for Avocado Oil 13K times last year and spent an estimated $12K. The top 5 brands take 81% of clicks. Demand peaks in Oct. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -21.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.

Searches, last 12 months
13K
Growth, 90 days vs prior 90
-21.4%
Conversion, latest week
3.5%
Market size, estimated
$12Ka year
Peak month
October1.6× the quietest month
Top search term
avocado oil12K searches a year

02 · Price

A sale here is worth $26.30.

Listings sell for $26.30 on average, from $15.34 to $67.39. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $26.30 that is $0 to $3K a year per listing.

Average price
$26.30inside the $15 to $100 sweet spot
Price range
$15.34–$67.39
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

8% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 21.1% of listings are out of stock. The average listing ranks #37 within Grocery. It carries 4,215 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
8%
Prime listings
67%
Out of stock, average day
21.1%
Average rank
#37in Grocery
Average rating
4.71 starsAmazon Singapore average 4.47 stars
Average reviews
4,215per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 90 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
90 months

Products

Top Avocado Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

10

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

12%

  • Brand 131%
  • Brand 221%
  • Brand 312%
  • Brand 410%
  • Brand 57%
  • Brand 67%
  • Open — no brand owns it (2 brands, 12%)

Demand

Avocado Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.6×

Keep looking

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FAQ

Common Avocado Oil questions

Answered from the same tracked data.