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Avocado

Fail

The top 5 brands take 100% of clicks, so Avocado is a Fail.

Flapen Score
36
36 / 100
Top 29% of 323 Grocery niches · +5 vs the category median of 31
Market size
$15K/yr30K searches / yr
90-day growth
-43.9%search demand this quarter
Competition
91%top-5 click share · 5 brands · 4 sellers

Flapen Score

Avocado against its category

The dotted line is the Grocery average. Past it, Avocado is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Avocado market on Amazon at a glance

Shoppers on Amazon Singapore searched for Avocado 30K times last year and spent an estimated $15K. All 5 brands take every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 8.2% of those searches ended in a purchase.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -43.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
-43.9%
Conversion, latest week
8.2%
Market size, estimated
$15Ka year
Peak month
April1.7× the quietest month
Top search term
avocado29K searches a year

02 · Price

A sale here is worth $6.34.

Listings sell for $6.34 on average, from $4.52 to $8.47. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,500 to 2,000 of them. At $6.34 that is $10K to $13K a year per listing.

Average price
$6.34under the $15 to $100 sweet spot
Price range
$4.52–$8.47
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
13K–15K
Units per listing a year
1,500–2,000
Revenue per listing a year
$10K–$13K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 28 reviews at 3.96 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
100%
Out of stock, average day
2.2%
Average rank
#0in Grocery
Average rating
3.96 starsAmazon Singapore average 4.47 stars
Average reviews
28per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Avocado products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 91% of clicks. A locked shelf that new listings rarely crack.

$0$2K$5K$7K$9K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

4

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

91%

Top 20: 100%

Open market

0%

  • amae55%
  • Fred's16%
  • Little Farms13%
  • Fresh Produce (Brands May Vary)12%
  • Zenxin Organic3%

Demand

Avocado search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Avocado search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • avocado29K/yr
  • avacado721/yr
  • avocados323/yr

Reviews and returns

What reviews say buyers love and hate about Avocado

We read the reviews and the return reasons for every product selling here.

100%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Super hard - not worth for this price tag”
A buyer, on “Value For Money”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

1 topic

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Avocado questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data