monitor
Skip itPrices mostly outside the sweet spot ($82.14–$1836.32) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Review moat
Good768.87avg incumbent reviews — the moat a new listing must climb
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+12.9%90-day search growth — must beat 0% to launch
Avg price
Okay$231.25avg listing price — sweet spot $15–$100
Market size
Bad$37K$37K/yr · 57K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Price range
Bad$82.14–$1836.32cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Singapore niche tracking, monitor is a $37K/yr Amazon Singapore market (57K searches/yr). The top 5 brands hold 72% of demand. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
monitor market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $58K–$116K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #103
- Page quality
- 0%
- Prime
- 39%
- Sponsored
- 37%
- Out of stock
- 39.0%
- Avg brand age
- 45 months
- Avg seller age
- 45 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
12 falling
Sellers
20
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
37%
Top 20: 80%
Open market
21%
- Dell21%
- Acer18%
- LG16%
- MSI10%
- PRISM+8%
- XIAOMI7%
Demand
Weekly Amazon search volume, last 47 weeks — +12.9% search growth over the last 90 days.Top monitor search terms
- monitor44K/yr
- gaming monitor8K/yr
- 27 inch monitor5K/yr
Top monitor products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LG 27G411A-B 27 UltraGear IPS Gaming Monitor | 144Hz (O/C) refresh rate | 5ms (GtG at Faster)
LG$172.505.0★5 rev

Dell 24 240Hz Monitor - SE2426HG
Dell$152.524.0★103 rev

PRISM+ W220v | 21.5 120Hz Monitor
PRISM+$97.330.0★0 rev

Xiaomi Gaming Monitor G24i | 24 Fast IPS | 180Hz High Refresh Rate | 1ms GTG Response Time | FreeSync
XIAOMI$132.704.4★94 rev

MSI Pro MP165 E6 15.6 FHD IPS 1080p USB Type-C Mini-HDMI Built-in Speakers Perfect for PC Mac PS5 PS4 Xbox Mobile Phone Grey Metal
MSI$158.844.5★133 rev
Newest
by launch date
Dell 24 240Hz Monitor - SE2426HG
Dell$152.52103 rev

MSI Pro MP165 E6 15.6 FHD IPS 1080p USB Type-C Mini-HDMI Built-in Speakers Perfect for PC Mac PS5 PS4 Xbox Mobile Phone Grey Metal
MSI$158.84133 rev

LG 27G411A-B 27 UltraGear IPS Gaming Monitor | 144Hz (O/C) refresh rate | 5ms (GtG at Faster)
LG$172.505 rev

LG 24G411A-B 24 UltraGear IPS Gaming Monitor | 144Hz refresh rate | 5ms (GtG at Faster)
LG$147.605 rev

Samsung 27 Smart Monitor M5 M50F FHD (Black)
Samsung$255.011 rev
Trending
90-day click momentum
Dell 24 240Hz Monitor - SE2426HG
Dell$152.524.0★

Acer Nitro XV252Q F 24.5-inch FHD IPS Gaming Monitor(1920x1080) 390Hz Refresh Rate 0.5ms Response Time AMD FreeSync Premium
Acer$190.934.5★

MSI Pro MP165 E6 15.6 FHD IPS 1080p USB Type-C Mini-HDMI Built-in Speakers Perfect for PC Mac PS5 PS4 Xbox Mobile Phone Grey Metal
MSI$158.844.5★

Samsung 27 Smart Monitor M5 M50F FHD (Black)
Samsung$255.015.0★

ASUS ROG Strix 27 QHD (2560x1440) HDR400 USB-C Gaming Monitor (XG27ACS) 180Hz 1ms Fast IPS 133% sRGB Extreme Low Motion Blur Sync G-Sync Compatible DisplayWidget Tripod Socket 3 Year Warranty
ASUS$482.964.5★
What buyers say about monitor
What buyers praise and complain about, mined from review topics.What buyers love
“Great Value”
“Good monitor”
What buyers complain about
“Monitor is sporadic and unreliable”
“power cord provided is too short”
Top return reasons
Common questions
- Is monitor profitable to sell on Amazon Singapore?
- The niche generates $37K/yr across 38 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is +12.9%. Flapen's verdict: Skip it (45/100).
- How competitive is the monitor niche?
- 12 brands and 20 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in monitor?
- Top complaints mined from reviews: Functionality-Overall, Charging. The return rate is 0.4%.
- What does it cost to enter the monitor niche?
- Listings span $82.14–$1836.32; the average listing price is $231.25 (sweet spot $15–$100). The average incumbent carries 769 reviews — the moat a new listing must climb.