Skip to content

Mouse

Fail

The top 5 brands take 96% of clicks, so Mouse is a Fail.

Flapen Score
46
46 / 100
Top 4% of 287 Electronics niches · +14 vs the category median of 32
Market size
$48K/yr100K searches / yr
90-day growth
+30.8%search demand this quarter
Competition
44%top-5 click share · 9 brands · 26 sellers

Flapen Score

Mouse against its category

The dotted line is the Electronics average. Past it, Mouse is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mouse market on Amazon at a glance

Shoppers on Amazon Singapore searched for Mouse 100K times last year and spent an estimated $48K. The top 5 brands take 96% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +30.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
+30.8%
Conversion, latest week
0.9%
Market size, estimated
$48Ka year
Top search term
mouse32K searches a year

02 · Price

A sale here is worth $50.60.

Listings sell for $50.60 on average, from $11.11 to $161.63. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $50.60 that is $0 to $5K a year per listing.

Average price
$50.60inside the $15 to $100 sweet spot
Price range
$11.11–$161.63
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
0.6%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #49 within Electronics. It carries 3,882 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
97%
Out of stock, average day
1.7%
Average rank
#49in Electronics
Average rating
4.44 starsAmazon Singapore average 4.47 stars
Average reviews
3,882per listing
Listings tracked
39

04 · Newcomers

5 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
64 months

Products

Top Mouse products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

26

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

44%

Top 20: 82%

Open market

3%

  • Brand 171%
  • Brand 214%
  • Brand 36%
  • Brand 43%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (3 brands, 3%)

Demand

Mouse search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '26JanFebMarAprMayJunJul

Peak months: Jun · busiest ÷ quietest = 2.5× · 7 of 12 months tracked

Search terms

Top Mouse search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mouse32K/yr
  • logitech mouse20K/yr
  • logitech14K/yr
  • wireless mouse14K/yr
  • gaming mouse14K/yr
  • bluetooth mouse6K/yr

Reviews and returns

What reviews say buyers love and hate about Mouse

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Size-Overall”
0.6%of orders come back
“Much larger than i anticipated”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Mouse questions

Answered from the same tracked data.