- Flapen Score
- 47 / 100Top 3% of 287 Electronics niches · +15 vs the category median of 3247
- Market size
- $32K/yr57K searches / yr
- 90-day growth
- +50.0%search demand this quarter
- Competition
- 42%top-5 click share · 18 brands · 35 sellers
Flapen Score
Speaker against its category
The dotted line is the Electronics average. Past it, Speaker is stronger. Inside it, weaker.
Market
The Speaker market on Amazon at a glance
Shoppers on Amazon Singapore searched for Speaker 57K times last year and spent an estimated $32K. The top 5 brands take 74% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +50.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.
- Searches, last 12 months
- 57K
- Growth, 90 days vs prior 90
- +50.0%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $32Ka year
- Top search term
- speaker23K searches a year
02 · Price
A sale here is worth $101.71.
Listings sell for $101.71 on average, from $15.92 to $295.61. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $101.71 that is $0 to $10K a year per listing.
- Average price
- $101.71above the $15 to $100 sweet spot
- Price range
- $15.92–$295.61
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$10K
- Returns
- 1.3%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
29% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #52 within Electronics. It carries 6,321 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 29%
- Prime listings
- 74%
- Out of stock, average day
- 16.7%
- Average rank
- #52in Electronics
- Average rating
- 4.52 starsAmazon Singapore average 4.47 stars
- Average reviews
- 6,321per listing
- Listings tracked
- 38
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Speaker products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Tribit XSound Go Bluetooth Speaker 16W Portable Wireless Speaker with Loud Sound 24H Playtime IPX7 Waterproof Custom EQ XBass BT5.3 TWS Pairing Type-C Outdoor/Home/Travel/Beach/Shower (Black)
- Price
- $49.99
- Rating
- 4.6/5
- Reviews
- 26,193
- Age
- 8y ago

Sanyun SW208 3 Active Bluetooth 5.0 Bookshelf Speakers 60W Carbon Fiber Speaker Unit - Built-in 24bit DAC - Dynamic 3D Surround Sound 2.0 Computer PC Monitor Gaming Speakers (Pair Black)
- Price
- $66.90
- Rating
- 4.3/5
- Reviews
- 2,347
- Age
- 5y ago

Sony XB100 Portable Wireless Speaker (Light Gray)
- Price
- $55.90
- Rating
- 4.0/5
- Reviews
- 93
- Age
- 2y ago

Xiaomi Sound Pocket Speaker 5W
- Price
- $25.16
- Rating
- 4.6/5
- Reviews
- 2,556
- Age
- 2y ago

Marshall Willen II Bluetooth Speaker Wireless 17+ Hours Playtime Water-Resistent IP67 Quick Charge - Black
- Price
- $126.75
- Rating
- 4.7/5
- Reviews
- 843
- Age
- 1y ago
Trending
estimated 90-day click momentum
Ultimate Ears WONDERBOOM 4 Portable Waterproof Bluetooth Speaker with Big Bass and 360-Degree Sound Dustproof Floating Speaker with 40 m (131ft) Range - Enchanting Lilac
- Price
- $106.10
- Rating
- 4.5/5
- Reviews
- 132
- Age
- 2y ago

Bose SoundLink Flex Bluetooth Speaker (2nd Gen) - Portable Outdoor Speaker with Hi-Fi Audio Waterproof and Dustproof USB-C Up to 12 Hours Battery Life Fog Grey - Limited Edition Color
- Price
- $175.34
- Rating
- 4.7/5
- Reviews
- 12,007
- Age
- 6mo ago

JBL GO 4 Portable Wireless Bluetooth Speaker Purple
- Price
- $62.00
- Rating
- 4.8/5
- Reviews
- 9,540
- Age
- 2y ago

Sony SRS-XB100 Wireless Bluetooth Portable Lightweight Super-Compact Travel Speaker Extra-Durable IP67 Waterproof & Dustproof 16 Hour Battery Versatile Strap and Hands-Free Calling Black New
- Price
- $64.91
- Rating
- 4.4/5
- Reviews
- 3,105
- Age
- 3y ago

Jabra Speak2 40 Portable Speakerphone with 4 Noise Cancelling Microphones 50mm Full Range Speaker Wide Band Audio and USB-A and USB-C Connection - MS Teams Certified - Dark Grey
- Price
- $110.23
- Rating
- 4.5/5
- Reviews
- 169
- Age
- 3y ago
Newest
by launch date
Bose SoundLink Flex Bluetooth Speaker (2nd Gen) - Portable Outdoor Speaker with Hi-Fi Audio Waterproof and Dustproof USB-C Up to 12 Hours Battery Life Fog Grey - Limited Edition Color
- Price
- $175.34
- Rating
- 4.7/5
- Reviews
- 12,007
- Age
- 6mo ago

Marshall Emberton III Portable Bluetooth Speaker - Rugged Waterproof/Dust-Proof Design | Loud Stereo Sound Deep Bass | Compact and Wireless for Travel and Outdoors - Midnight Blue
- Price
- $182.69
- Rating
- 4.6/5
- Reviews
- 158
- Age
- 1y ago

JBL Flip 7 Black
- Price
- $152.60
- Rating
- 4.6/5
- Reviews
- 1,589
- Age
- 1y ago

Marshall Emberton III BT Speaker Cream
- Price
- $179.43
- Rating
- 4.7/5
- Reviews
- 319
- Age
- 1y ago

Marshall Emberton III Portable Wireless Bluetooth Speakers Pairable IP67 Dust and Water Resistant 32+ Hours Playtime Fast Charging - Black and Brass
- Price
- $172.27
- Rating
- 4.7/5
- Reviews
- 811
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
35
Est. top-5 brand share
74%
Top 20: 100%
Est. top-5 click share
42%
Top 20: 81%
Open market
19%
- Marshall30%
- Sony15%
- XIAOMI11%
- Tribit10%
- Sanyun9%
- BOSE7%
Demand
Speaker search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Nov · busiest ÷ quietest = 3.5× · 11 of 12 months tracked
Search terms
Top Speaker search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- speaker23K/yr
- bluetooth speaker23K/yr
- speakers6K/yr
- portable speaker5K/yr
Reviews and returns
What reviews say buyers love and hate about Speaker
We read the reviews and the return reasons for every product selling here.
“miserable sound quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Speaker questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









