backpack
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Competition
Great21%top-5 click share — an open shelf
Brand share
Great47%top-5 brand share — no brand owns this niche
Avg price
Great$86.30avg listing price — sweet spot $15–$100
Growth
Good+36.1%90-day search growth — must beat 0% to launch
Returns
Good2.7%return rate — above 5% kills the launch gate
Price range
Okay$13.01–$270.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,554.58avg incumbent reviews — the moat a new listing must climb
Market size
Bad$8K$8K/yr · 154K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Singapore niche tracking, backpack is a $8K/yr Amazon Singapore market (154K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Jul–Oct–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
backpack market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- $9K–$22K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #208
- Page quality
- 0%
- Prime
- 72%
- Sponsored
- 34%
- Out of stock
- 16.9%
- Avg brand age
- 59 months
- Avg seller age
- 0 days
Competition & brand share
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
34 falling
Sellers
45
Top-5 brand share
47%
Top 20: 89%
Top-5 click share
21%
Top 20: 52%
Open market
48%
- THE NORTH FACE13%
- Fjällräven12%
- K&F CONCEPT10%
- ZOMAKE7%
- Kingsons5%
- Bellroy5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +36.1% search growth over the last 90 days.Peak months: Jul, Oct, Nov, Dec · busiest ÷ quietest = 2.4×
Top backpack search terms
- backpack100K/yr
- laptop backpack21K/yr
- travel backpack18K/yr
- backpack men14K/yr
Top backpack products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
K&F CONCEPT Camera Backpack Camera Bags for Photographers Large Capacity with Raincover 02-black-grey 25 liters KF13.178-FT
K&F CONCEPT$66.844.6★537 rev
Maelstrom Travel Backpack for Women Men Laptop Backpack Fits 15.6-17.3 Inch Laptop Nurse/Teacher/Work Bag with Insulated Lunch Box Water Resistant Carry On Backpack Black
Maelstrom$56.474.5★486 rev
THE NORTH FACE Borealis Tnf Black/Tnf Black-npf One Size Borealis
THE NORTH FACE$172.604.7★8,006 rev
Fjlraven Raven Backpack 28 L dark olive One Size
Fjällräven$136.354.8★634 rev
Salomon Unisex Trailblazer 10 Backpack (Pack of 1)
Salomon$74.304.6★218 rev
Newest
by launch date
Kingsons Travel Laptop BackpackBusiness Anti Theft Lightweight Laptops BackpackWater Resistant Casual Daypack Computer Bag for Men & Women Fits 15.6 Inch Notebook (KS3327W-Grey-1)
Kingsons$55.041 rev
FENRUIEN Slim Laptop Backpack for Men Black Black Medium Business Backpack
FENRUIEN$57.81231 rev
Matador MATOG2DP01 ReFRACTION PACKABLE BACKPACK Mens Black One Size Black One Size
Matador$59.0712 rev
The North Face NM82462 Rucksack Daypack Rucksack Business School Large Capacity 15 Inches (30 L) 15 Inch PC Unisex Black One Size
THE NORTH FACE$97.10117 rev
Bellroy Via Workpack (16 laptop bag commuter backpack work bag) - Eucalyptus
Bellroy$200.9279 rev
Trending
90-day click momentum
ZOMAKE Packable Lightweight Backpack Light Foldable Travel Backpack Water Resistant Collapsible Daypack for Travel Outdoor Hiking Men Women (25L 30L 35L)
ZOMAKE$22.954.5★
K&F Concept Camera Shoulder Bag Crossbody Bag Camera Shoulder Backpack DSLR/SLR/Mirrorless Photography Bags Compatible with Canon/Nikon/Sony/Fuji/Gopro/DJI
K&F CONCEPT$31.954.5★
K&F CONCEPT Camera Backpack Camera Bags for Photographers Large Capacity with Raincover 02-black-grey 25 liters KF13.178-FT
K&F CONCEPT$66.844.6★
Cotopaxi Chiquillo Backpack 26L Des Dia Einheitsgröße Chiquillo 26l Backpack
Cotopaxi$80.824.4★
Bellroy Via Workpack (16 laptop bag commuter backpack work bag) - Eucalyptus
Bellroy$200.924.4★
What buyers say about backpack
What buyers praise and complain about, mined from review topics.What buyers love
“I can now fit everything into one bag which is great because it frees my hands”
“Good backpack for daily use and travel”
“Good Quality”
“material very good”
“Lightweight”
“Good design, can load lot of stuff and easily retrieved”
“Water proof”
“Good support for the back”
“Great value”
What buyers complain about
“the bag straps can be built a little better with more padding”
Top return reasons
Common questions
- Is backpack profitable to sell on Amazon Singapore?
- The niche generates $8K/yr across 90 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +36.1%. Flapen's verdict: Skip it (48/100).
- How competitive is the backpack niche?
- 34 brands and 45 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 47% of demand.
- What do buyers complain about in backpack?
- Top complaints mined from reviews: Strap/String Quality. The return rate is 2.7%.
- When does demand for backpack peak?
- Demand peaks in Jul–Oct–Nov–Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the backpack niche?
- Listings span $13.01–$270.87; the average listing price is $86.30 (sweet spot $15–$100). The average incumbent carries 4,555 reviews — the moat a new listing must climb.