Backpack
FailBuyers convert on only 0.1% of searches, so Backpack is a Fail.
- Flapen Score
- 48 / 100Top 2% of 287 Electronics niches · +16 vs the category median of 3248
- Market size
- $8K/yr154K searches / yr
- 90-day growth
- +36.1%search demand this quarter
- Competition
- 21%top-5 click share · 34 brands · 45 sellers
Flapen Score
Backpack against its category
The dotted line is the Electronics average. Past it, Backpack is stronger. Inside it, weaker.
Market
The Backpack market on Amazon at a glance
Shoppers on Amazon Singapore searched for Backpack 154K times last year and spent an estimated $8K. The top 5 brands take 47% of clicks. Demand peaks in Jul–Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 0.1% of those searches ended in a purchase.
Shoppers searched for this 154K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +36.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.
- Searches, last 12 months
- 154K
- Growth, 90 days vs prior 90
- +36.1%
- Conversion, latest week
- 0.1%
- Market size, estimated
- $8Ka year
- Peak month
- November2.4× the quietest month
- Top search term
- backpack100K searches a year
02 · Price
A sale here is worth $86.30.
Listings sell for $86.30 on average, from $13.01 to $270.87. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $86.30 that is $0 to $9K a year per listing.
- Average price
- $86.30inside the $15 to $100 sweet spot
- Price range
- $13.01–$270.87
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$9K
- Returns
- 2.7%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
34% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 16.9% of listings are out of stock. The average listing ranks #208 within Electronics. It carries 4,555 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 34%
- Prime listings
- 72%
- Out of stock, average day
- 16.9%
- Average rank
- #208in Electronics
- Average rating
- 4.56 starsAmazon Singapore average 4.47 stars
- Average reviews
- 4,555per listing
- Listings tracked
- 90
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Backpack products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
K&F CONCEPT Camera Backpack Camera Bags for Photographers Large Capacity with Raincover 02-black-grey 25 liters KF13.178-FT
- Price
- $66.84
- Rating
- 4.6/5
- Reviews
- 537
- Age
- 2y ago

Maelstrom Travel Backpack for Women Men Laptop Backpack Fits 15.6-17.3 Inch Laptop Nurse/Teacher/Work Bag with Insulated Lunch Box Water Resistant Carry On Backpack Black
- Price
- $56.47
- Rating
- 4.5/5
- Reviews
- 486
- Age
- 1y ago

THE NORTH FACE Borealis Tnf Black/Tnf Black-npf One Size Borealis
- Price
- $172.60
- Rating
- 4.7/5
- Reviews
- 8,006
- Age
- 2y ago

Fjlraven Raven Backpack 28 L dark olive One Size
- Price
- $136.35
- Rating
- 4.8/5
- Reviews
- 634
- Age
- 3y ago

Salomon Unisex Trailblazer 10 Backpack (Pack of 1)
- Price
- $74.30
- Rating
- 4.6/5
- Reviews
- 218
- Age
- 2y ago
Trending
estimated 90-day click momentum
ZOMAKE Packable Lightweight Backpack Light Foldable Travel Backpack Water Resistant Collapsible Daypack for Travel Outdoor Hiking Men Women (25L 30L 35L)
- Price
- $22.95
- Rating
- 4.5/5
- Reviews
- 21,200
- Age
- 6y ago

K&F Concept Camera Shoulder Bag Crossbody Bag Camera Shoulder Backpack DSLR/SLR/Mirrorless Photography Bags Compatible with Canon/Nikon/Sony/Fuji/Gopro/DJI
- Price
- $31.95
- Rating
- 4.5/5
- Reviews
- 961
- Age
- 3y ago

K&F CONCEPT Camera Backpack Camera Bags for Photographers Large Capacity with Raincover 02-black-grey 25 liters KF13.178-FT
- Price
- $66.84
- Rating
- 4.6/5
- Reviews
- 537
- Age
- 2y ago

Cotopaxi Chiquillo Backpack 26L Des Dia Einheitsgröße Chiquillo 26l Backpack
- Price
- $80.82
- Rating
- 4.4/5
- Reviews
- 31
- Age
- 2y ago

Bellroy Via Workpack (16 laptop bag commuter backpack work bag) - Eucalyptus
- Price
- $200.92
- Rating
- 4.4/5
- Reviews
- 79
- Age
- 1y ago
Newest
by launch date
Kingsons Travel Laptop BackpackBusiness Anti Theft Lightweight Laptops BackpackWater Resistant Casual Daypack Computer Bag for Men & Women Fits 15.6 Inch Notebook (KS3327W-Grey-1)
- Price
- $55.04
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 1y ago

FENRUIEN Slim Laptop Backpack for Men Black Black Medium Business Backpack
- Price
- $57.81
- Rating
- 4.8/5
- Reviews
- 231
- Age
- 1y ago

Matador MATOG2DP01 ReFRACTION PACKABLE BACKPACK Mens Black One Size Black One Size
- Price
- $59.07
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 1y ago

The North Face NM82462 Rucksack Daypack Rucksack Business School Large Capacity 15 Inches (30 L) 15 Inch PC Unisex Black One Size
- Price
- $97.10
- Rating
- 4.2/5
- Reviews
- 117
- Age
- 1y ago

Bellroy Via Workpack (16 laptop bag commuter backpack work bag) - Eucalyptus
- Price
- $200.92
- Rating
- 4.4/5
- Reviews
- 79
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 21% of clicks, no more. An open shelf where new products get seen.
Brands
34 falling
Sellers
45
Est. top-5 brand share
47%
Top 20: 89%
Est. top-5 click share
21%
Top 20: 52%
Open market
48%
- THE NORTH FACE13%
- Fjällräven12%
- K&F CONCEPT10%
- ZOMAKE7%
- Kingsons5%
- Bellroy5%
Demand
Backpack search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Oct, Nov, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Backpack search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- backpack100K/yr
- laptop backpack21K/yr
- travel backpack18K/yr
- backpack men14K/yr
Reviews and returns
What reviews say buyers love and hate about Backpack
We read the reviews and the return reasons for every product selling here.
“the bag straps can be built a little better with more padding”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Backpack questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









