Battery
FailShoppers spend an estimated $14K a year here, so Battery is a Fail.
- Flapen Score
- 45 / 100Top 5% of 287 Electronics niches · +13 vs the category median of 3245
- Market size
- $14K/yr25K searches / yr
- 90-day growth
- +26.8%search demand this quarter
- Competition
- 47%top-5 click share · 7 brands · 10 sellers
Flapen Score
Battery against its category
The dotted line is the Electronics average. Past it, Battery is stronger. Inside it, weaker.
Market
The Battery market on Amazon at a glance
Shoppers on Amazon Singapore searched for Battery 25K times last year and spent an estimated $14K. The top 5 brands take 94% of clicks. Demand peaks in Oct–Nov. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 4.2% of those searches ended in a purchase.
Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +26.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.
- Searches, last 12 months
- 25K
- Growth, 90 days vs prior 90
- +26.8%
- Conversion, latest week
- 4.2%
- Market size, estimated
- $14Ka year
- Peak month
- October2.5× the quietest month
- Top search term
- battery12K searches a year
02 · Price
A sale here is worth $13.82.
Listings sell for $13.82 on average, from $4.97 to $37.00. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $13.82 that is $1K to $3K a year per listing.
- Average price
- $13.82under the $15 to $100 sweet spot
- Price range
- $4.97–$37.00
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 0.7%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
56% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 17.1% of listings are out of stock. The average listing ranks #35 within Electronics. It carries 6,504 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 96%
- Out of stock, average day
- 17.1%
- Average rank
- #35in Electronics
- Average rating
- 4.58 starsAmazon Singapore average 4.47 stars
- Average reviews
- 6,504per listing
- Listings tracked
- 25
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 90 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 90 months
Products
Top Battery products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Duracell AA Alkaline Batteries Pack of 20 Shelf Life: 10 Years Disaster Preparedness Storage
- Price
- $11.86
- Rating
- 4.5/5
- Reviews
- 191
- Age
- 1y ago

Duracell Alkaline AA Batteries pack of 28
- Price
- $19.40
- Rating
- 4.6/5
- Reviews
- 270
- Age
- 2y ago

Energizer E91BP12 Max AA 12s (Pack of 12)
- Price
- $15.98
- Rating
- 4.5/5
- Reviews
- 32
- Age
- 6y ago

Duracell AAA Alkaline Batteries Pack of 20 Batteries 10 Years Shelf Life PC Mouse Keyboard Remote Control Clock Toys Rabbit Battery
- Price
- $11.10
- Rating
- 4.3/5
- Reviews
- 112
- Age
- 1y ago

Powermax 24-Count AA Batteries Ultra Long Lasting Alkaline Battery 10-Year Shelf Life Recloseable Packaging
- Price
- $13.06
- Rating
- 4.6/5
- Reviews
- 25,319
- Age
- 3y ago
Trending
estimated 90-day click momentum
Energizer MAX AAA Batteries (8 Pack) Triple A Alkaline Batteries
- Price
- $11.78
- Rating
- 4.8/5
- Reviews
- 1,427
- Age
- 2y ago

Energizer AA Batteries Max Double A Battery Alkaline 20 Count
- Price
- $15.54
- Rating
- 4.8/5
- Reviews
- 4,505
- Age
- 8y ago

Energizer AAA Batteries Max Triple A Battery Alkaline 48 Count
- Price
- $37.00
- Rating
- 4.8/5
- Reviews
- 51,207
- Age
- 8y ago

Energizer E92BP12 Max AAA 12s (Pack of 12)
- Price
- $12.72
- Rating
- 4.1/5
- Reviews
- 20
- Age
- 6y ago

Energizer AA Batteries Max Double A Battery Alkaline 16 Count
- Price
- $12.24
- Rating
- 4.7/5
- Reviews
- 4,582
- Age
- 15y ago
Newest
by launch date
Duracell AAA Alkaline Batteries Pack of 20 Batteries 10 Years Shelf Life PC Mouse Keyboard Remote Control Clock Toys Rabbit Battery
- Price
- $11.10
- Rating
- 4.3/5
- Reviews
- 112
- Age
- 1y ago

Duracell AA Alkaline Batteries Pack of 20 Shelf Life: 10 Years Disaster Preparedness Storage
- Price
- $11.86
- Rating
- 4.5/5
- Reviews
- 191
- Age
- 1y ago

FDK Alkaline Batteries Long Life Plus AA Pack of 40 Made in Japan 10 Years Leak Proof Construction Bulk Pack LR6LP (40S) AZ
- Price
- $20.71
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Duracell Alkaline AA Batteries pack of 28
- Price
- $19.40
- Rating
- 4.6/5
- Reviews
- 270
- Age
- 2y ago

Duracell Deluxe AA Alkaline Batteries Pack of 16 For PC Mouse/Keyboard Office Supplies US Power Duracell
- Price
- $6.43
- Rating
- 4.3/5
- Reviews
- 16
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 flat
Sellers
10
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
47%
Top 20: 95%
Open market
3%
- Duracell50%
- Energizer32%
- Powermax5%
- EVEREADY4%
- Panasonic4%
- エフディーケー(FDK)3%
- Open — no brand owns it (1 brand, 3%)
Demand
Battery search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.5×
Search terms
Top Battery search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- battery12K/yr
- aa battery9K/yr
- batteries4K/yr
Reviews and returns
What reviews say buyers love and hate about Battery
We read the reviews and the return reasons for every product selling here.
“Long shelf life batteries”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
5 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Battery questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









