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Battery

Fail

Shoppers spend an estimated $14K a year here, so Battery is a Fail.

Flapen Score
45
45 / 100
Top 5% of 287 Electronics niches · +13 vs the category median of 32
Market size
$14K/yr25K searches / yr
90-day growth
+26.8%search demand this quarter
Competition
47%top-5 click share · 7 brands · 10 sellers

Flapen Score

Battery against its category

The dotted line is the Electronics average. Past it, Battery is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Battery market on Amazon at a glance

Shoppers on Amazon Singapore searched for Battery 25K times last year and spent an estimated $14K. The top 5 brands take 94% of clicks. Demand peaks in Oct–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +26.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
+26.8%
Conversion, latest week
4.2%
Market size, estimated
$14Ka year
Peak month
October2.5× the quietest month
Top search term
battery12K searches a year

02 · Price

A sale here is worth $13.82.

Listings sell for $13.82 on average, from $4.97 to $37.00. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $13.82 that is $1K to $3K a year per listing.

Average price
$13.82under the $15 to $100 sweet spot
Price range
$4.97–$37.00
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.7%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 17.1% of listings are out of stock. The average listing ranks #35 within Electronics. It carries 6,504 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
96%
Out of stock, average day
17.1%
Average rank
#35in Electronics
Average rating
4.58 starsAmazon Singapore average 4.47 stars
Average reviews
6,504per listing
Listings tracked
25

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 90 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
90 months

Products

Top Battery products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 flat

Sellers

10

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

47%

Top 20: 95%

Open market

3%

  • Brand 150%
  • Brand 232%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (1 brand, 3%)

Demand

Battery search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.5×

Search terms

Top Battery search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • battery12K/yr
  • aa battery9K/yr
  • batteries4K/yr

Reviews and returns

What reviews say buyers love and hate about Battery

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Battery Life”
0.7%of orders come back
“Long shelf life batteries”
A buyer, on “Battery Life”38% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

5 topics

NegativePositive

Keep looking

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FAQ

Common Battery questions

Answered from the same tracked data.