Headphones
FailShoppers spend an estimated $4K a year here, so Headphones is a Fail.
- Flapen Score
- 45 / 100Top 5% of 287 Electronics niches · +13 vs the category median of 3245
- Market size
- $4K/yr94K searches / yr
- 90-day growth
- +56.2%search demand this quarter
- Competition
- 47%top-5 click share · 15 brands · 40 sellers
Flapen Score
Headphones against its category
The dotted line is the Electronics average. Past it, Headphones is stronger. Inside it, weaker.
Market
The Headphones market on Amazon at a glance
Shoppers on Amazon Singapore searched for Headphones 94K times last year and spent an estimated $4K. The top 5 brands take 83% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 0.1% of those searches ended in a purchase.
Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +56.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.
- Searches, last 12 months
- 94K
- Growth, 90 days vs prior 90
- +56.2%
- Conversion, latest week
- 0.1%
- Market size, estimated
- $4Ka year
- Top search term
- headphones52K searches a year
02 · Price
A sale here is worth $70.41.
Listings sell for $70.41 on average, from $11.61 to $360.50. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $70.41 that is $0 to $7K a year per listing.
- Average price
- $70.41inside the $15 to $100 sweet spot
- Price range
- $11.61–$360.50
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$7K
- Returns
- 1.5%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
56% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #28 within Electronics. It carries 10,139 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 90%
- Out of stock, average day
- 8.2%
- Average rank
- #28in Electronics
- Average rating
- 4.42 starsAmazon Singapore average 4.47 stars
- Average reviews
- 10,139per listing
- Listings tracked
- 39
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Headphones products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Sony WH-CH720N Noise Canceling Wireless Headphones Bluetooth Over The Ear Headset with Microphone and Alexa Built-in Black New
- Price
- $124.09
- Rating
- 4.4/5
- Reviews
- 16,257
- Age
- 3y ago

Dr.meter Ear Muffs for Noise Reduction: 27.4SNR Noise Cancelling Headphones for Kids Adults EM100 Adjustable Hearing Protection Earmuffs for Monster Jam Autism Sensory Concerts Fireworks
- Price
- $14.90
- Rating
- 4.5/5
- Reviews
- 20,308
- Age
- 9y ago

Sony WH-CH520 Wireless Bluetooth Headphones - up to 50 Hours Battery Life with Quick Charge On-ear style - Cappuccino
- Price
- $58.46
- Rating
- 4.4/5
- Reviews
- 22,502
- Age
- 3y ago

WH-CH520 Wireless Headphone (Black)
- Price
- $59.43
- Rating
- 4.4/5
- Reviews
- 22,502
- Age
- 3y ago

Sony WH-1000XM5 Noise Cancelling Wireless Over-Ear Headphones Bluetooth Clear Call Quality Hi-Res Up to 30hr Battery Life Quick Charge Alexa & Google Assistant iOS & Android - Black
- Price
- $300.17
- Rating
- 4.3/5
- Reviews
- 4,559
- Age
- 4y ago
Trending
estimated 90-day click momentum
Dr.meter Ear Muffs for Noise Reduction: 27.4SNR Noise Cancelling Headphones for Kids Adults EM100 Adjustable Hearing Protection Earmuffs for Monster Jam Autism Sensory Concerts Fireworks
- Price
- $14.90
- Rating
- 4.5/5
- Reviews
- 20,308
- Age
- 9y ago

Dr.meter Ear Muffs for Noise Reduction SNR27.4 Noise Cancelling Headphones for Autism with Adjustable Headband - Kids Ear Protection for Airplane Fireworks Concerts and Football Game - Dark Blue
- Price
- $13.62
- Rating
- 4.5/5
- Reviews
- 20,308
- Age
- 4y ago

Dr.meter Ear Muffs for Noise Reduction SNR27.4 Noise Cancelling Headphones for Autism with Adjustable Headband - Kids Ear Protection for Airplane Fireworks Concerts and Football Game - Blue
- Price
- $11.61
- Rating
- 4.5/5
- Reviews
- 20,308
- Age
- 9y ago

SOUNDPEATS Cove Pro Adaptive Hybrid Active Noise Cancelling Foldable Over-Ear Headphones LDAC Hi-Res Audio Certified 7MIC AI Clear Calls Bluetooth 6.0 Bluetooth Earphones 95H (Black)
- Price
- $45.89
- Rating
- 4.3/5
- Reviews
- 174
- Age
- 7mo ago

DOQAUS Bluetooth Headphones Over Ear 90H Playtime Bluetooth 5.3 Wireless Headphones 3 EQ Mode HiFi Stereo Bass Headphones Wireless With Mic Soft Earmuff Foldable Headphone For Phone/PC(Light Grey)
- Price
- $19.71
- Rating
- 4.4/5
- Reviews
- 3,123
- Age
- 1y ago
Newest
by launch date
SOUNDPEATS Cove Pro Adaptive Hybrid Active Noise Cancelling Foldable Over-Ear Headphones LDAC Hi-Res Audio Certified 7MIC AI Clear Calls Bluetooth 6.0 Bluetooth Earphones 95H (Black)
- Price
- $45.89
- Rating
- 4.3/5
- Reviews
- 174
- Age
- 7mo ago

DOQAUS Bluetooth Headphones Over Ear 90H Playtime Bluetooth 5.3 Wireless Headphones 3 EQ Mode HiFi Stereo Bass Headphones Wireless With Mic Soft Earmuff Foldable Headphone For Phone/PC(Light Grey)
- Price
- $19.71
- Rating
- 4.4/5
- Reviews
- 3,123
- Age
- 1y ago

Jabra Evolve 10 Wired Headset with Noise-Cancelling Microphone for PC/Laptop Use Easy USB-A Setup TCO Certified Lightweight Design Inline Call/Volume Controls for Online Meetings Black
- Price
- $34.29
- Rating
- 4.2/5
- Reviews
- 836
- Age
- 1y ago

UGREEN Wireless Headphones Hybrid Active Noise Cancelling Over Ear Bluetooth 5.4 ANC Earphone with Hi-Res&Spatial Sound Big Bass EQ in App 75H Battery USB C Wired Audio Comfortable Dual Connection
- Price
- $34.75
- Rating
- 4.4/5
- Reviews
- 1,981
- Age
- 2y ago

DOQAUS Bluetooth Headphones Over Ear 90H Playtime 3 EQ Modes HiFi Audio ENC Mic Reinforced Durable Frame & Soft Earpads for Extended Wear Phone PC Travel
- Price
- $31.83
- Rating
- 4.5/5
- Reviews
- 5,888
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
40
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
47%
Top 20: 83%
Open market
14%
- Sony45%
- Dr.meter19%
- DOQAUS11%
- SoundPEATS5%
- UGREEN4%
- Logitech3%
- Open — no brand owns it (9 brands, 14%)
Demand
Headphones search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Oct, Nov · busiest ÷ quietest = 3.1× · 11 of 12 months tracked
Search terms
Top Headphones search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- headphones52K/yr
- headset8K/yr
- wireless headphones8K/yr
- headphones wireless6K/yr
- bluetooth headphones7K/yr
- headphone5K/yr
- noise cancelling headphones5K/yr
- wired headphones4K/yr
Reviews and returns
What reviews say buyers love and hate about Headphones
We read the reviews and the return reasons for every product selling here.
“Cons: Noise-cancelling wasnt effective”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Headphones questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









