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45

camera

Skip it

Weak search conversion (0.2%) — this niche doesn't clear our bar today.

Market size 6Growth 50Conversion 3Competition 64Returns 96Price range 14Avg price 59Brand share 34Review moat 26Quality gap 86

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Avg price

Good$148.13

avg listing price — sweet spot $15–$100

Growth

Good+20.3%

90-day search growth — must beat 0% to launch

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,856.15

avg incumbent reviews — the moat a new listing must climb

Price range

Bad$30.33–$531.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$24K

$24K/yr · 80K searches

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Singapore niche tracking, camera is a $24K/yr Amazon Singapore market (80K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

camera market data

Units sold / yr
250–500
avg 0–100/product
Revenue / yr
$37K–$74K
units × avg price
Conversion rate
0.2%
Avg BSR
#21
Page quality
0%
Prime
74%
Sponsored
29%
Out of stock
16.4%
Avg brand age
43 months
Avg seller age
52 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

53

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

46%

Top 20: 86%

Open market

13%

  • Kodak 3D Printing65%
  • CAMKORY9%
  • VJIANGER5%
  • Fujifilm3%
  • Lecnippy2%
  • YASHICA2%
  • Open — no brand owns it (11 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +20.3% search growth over the last 90 days.
4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.1×

Top camera search terms

  • digital camera31K/yr
  • camera28K/yr
  • kodak9K/yr
  • digicam4K/yr
  • kodak camera7K/yr
All search terms

Top camera products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$7126%$1K9%$2K12%$3K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about camera

What buyers praise and complain about, mined from review topics.

What buyers love

Design-Overall50%

“Its very cool and sleek,,”

Ease Of Use25%

“Good for beginners”

Value For Money25%

“Cheapest option if you're in Singapore, its real and affordable”

What buyers complain about

Functionality-Overall50%

“Did not work well”

Ease Of Use25%

“hard to download”

Quality-Overall25%

“Its terrible quality”

Top return reasons

Image/Picture Clarity17%
Compatibility-Overall17%
Quality-Overall14%
Functionality-Overall14%
Touch/Button Controls8%
Camera Quality8%
Color6%
Charging6%
Micro Mode6%
Defective Material/Parts3%

Common questions

Is camera profitable to sell on Amazon Singapore?
The niche generates $24K/yr across 34 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is +20.3%. Flapen's verdict: Skip it (45/100).
How competitive is the camera niche?
17 brands and 53 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in camera?
Top complaints mined from reviews: Functionality-Overall, Ease Of Use, Quality-Overall. The return rate is 0.8%.
When does demand for camera peak?
Demand peaks in Oct–Nov–Dec; the busiest month runs 2.1× the quietest.
What does it cost to enter the camera niche?
Listings span $30.33–$531.88; the average listing price is $148.13 (sweet spot $15–$100). The average incumbent carries 3,856 reviews — the moat a new listing must climb.