How competitive is the Zma niche on Amazon United Arab Emirates?

9 brands and 30 sellers compete in Zma on Amazon United Arab Emirates. The top 5 Zma products take 72% of clicks and its top 5 brands hold 87% of demand.

What does it cost to enter the Zma niche?

Zma sells for $98.28 on average on Amazon United Arab Emirates, inside our $15–$100 sweet spot. Listings span $44.55–$312.37. The average incumbent carries 684 reviews — the moat a new listing must climb.

Zma

prices mostly outside the sweet spot ($44.55–$312.37) — Zma doesn't clear our bar today.

Signals High Price

Flapen Score

Skip it

Ranks 294 of 419 Grocery niches · −5 vs the category median of 52

This niche Category average · 419 niches

Is Zma profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Zma is a $152K/yr Amazon United Arab Emirates market (29K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 47/100.

Zma: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +4.7% over the last 90 days and 5.3% of searches end in a purchase.

$152K

revenue / yr

Units sold / yr3K

Search volume / yr+4.7%29K

Conversion rate5.3%

Avg price$98.28

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers9 · 30

Top-5 product click share72%

Open market13%

Avg brand age72 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 12 products

Top Zma products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Now Sports ZMA | Zinc Magnesium & Vitamin B-6 for Muscle Strength & Recovery & Enhanced Absorption & Energy Production & Neuromuscular Function Support | 90 Capsules

Price: $79.93
Rating: 4.5/5
Reviews: 1,812
Age: 13y ago

HIMALAYAN ORGANICS ZMA (Zinc Magnesium Aspartate & Vitamin B6) For Men And Women | Boost Muscle And Bone Strength | Improve Sleep Quality - 120 Vegetarian Tablets

Price: $55.03
Rating: 4.1/5
Reviews: 771
Age: 4y ago

Now Sports ZMA | Zinc Magnesium & Vitamin B-6 with Enhanced Absorption for Muscle Strength Sports Recovery Energy Production & Neuromuscular Function | 180 Veg Capsules

Price: $131.99
Rating: 4.6/5
Reviews: 2,765
Age: 13y ago

Oladole Natural ZMA Sports Recovery Supplement 90 Capsules

Price: $54.77
Rating: 4.4/5
Reviews: 26
Age: 3y ago

GAT SPORT ZMAG T CAPS

Price: $48.57
Rating: 4.9/5
Reviews: 10
Age: 7y ago

Newest

by launch date

Body Builder Ultra ZMA - Energy Production and Fatigue Reduction - Zinc Magnesium and Vitamin B6 Formula - Ideal for Bodybuilders and Athletes (Unflavored) (Shaker Free)

Price: $47.60
Rating: 2.6/5
Reviews: 3
Age: 1y ago

Pole Nutrition ZMA | 90 Veg Capsules 45 Servings | Premium Zinc Magnesium and Vitamin B6 Supplement for Recovery and Sleep Support

Price: $55.86
Rating: 4.2/5
Reviews: 3
Age: 1y ago

Oladole Natural ZMA Sports Recovery Supplement 90 Capsules

Price: $54.77
Rating: 4.4/5
Reviews: 26
Age: 3y ago

HIMALAYAN ORGANICS ZMA (Zinc Magnesium Aspartate & Vitamin B6) For Men And Women | Boost Muscle And Bone Strength | Improve Sleep Quality - 120 Vegetarian Tablets

Price: $55.03
Rating: 4.1/5
Reviews: 771
Age: 4y ago

Muscle Core ZMA (Zinc Magnesium and Vitamin B-6) for Immune Support Muscle Recovery and Endurance Supplement for Men & Women 90 Capsules

Price: $44.55
Rating: 5.0/5
Reviews: 7
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

NOW33%
GAT SPORT19%
Himalayan Organics17%
Oladole Natural11%
Optimum Nutrition6%
MUSCLE CORE NUTRITION5%
Open — no brand owns it (3 brands, 9%)

Zma demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume29KCVR5.3%Products12Brands9Top 5 Brands87%OOS Rate5.5%Rating4.4★Reviews684Avg BSR#495

No pronounced peak months · busiest ÷ quietest = 1.4×

What reviews say buyers love and hate about Zma

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

الجودة الشاملة42%

“it has excellent quality”

القيمة مقابل المال25%

“Great product for good price”

المنتج المعلن عنه مقابل المنتج الفعلي17%

“better benefits as mentioned”

الصحة الجنسية17%

“I recommend this for everyday wellness”

Common Zma questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Zma 47/100 on Amazon United Arab Emirates — Skip it. The niche generates $152K/yr across 12 tracked products. Search demand moved +4.7% over the last 90 days.