zma
Skip itPrices mostly outside the sweet spot ($44.55–$312.37) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great$98.28avg listing price — sweet spot $15–$100
Review moat
Good683.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Market size
Okay$152K$152K/yr · 29K searches
Growth
Okay+4.7%90-day search growth — must beat 0% to launch
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Price range
Bad$44.55–$312.37cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Arab Emirates niche tracking, zma is a $152K/yr Amazon United Arab Emirates market (29K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 47/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
zma market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- $197K–$246K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #495
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 58%
- Out of stock
- 5.5%
- Avg brand age
- 72 months
- Avg seller age
- 89 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
30
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
9%
- NOW33%
- GAT SPORT19%
- Himalayan Organics17%
- Oladole Natural11%
- Optimum Nutrition6%
- MUSCLE CORE NUTRITION5%
- Open — no brand owns it (3 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top zma products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Now Sports ZMA | Zinc Magnesium & Vitamin B-6 for Muscle Strength & Recovery & Enhanced Absorption & Energy Production & Neuromuscular Function Support | 90 Capsules
NOW$79.934.5★1,812 rev

HIMALAYAN ORGANICS ZMA (Zinc Magnesium Aspartate & Vitamin B6) For Men And Women | Boost Muscle And Bone Strength | Improve Sleep Quality - 120 Vegetarian Tablets
Himalayan Organics$55.034.1★771 rev

Now Sports ZMA | Zinc Magnesium & Vitamin B-6 with Enhanced Absorption for Muscle Strength Sports Recovery Energy Production & Neuromuscular Function | 180 Veg Capsules
NOW$131.994.6★2,765 rev

Oladole Natural ZMA Sports Recovery Supplement 90 Capsules
Oladole Natural$54.774.4★26 rev

GAT SPORT ZMAG T CAPS
GAT SPORT$48.574.9★10 rev
Newest
by launch date
Body Builder Ultra ZMA - Energy Production and Fatigue Reduction - Zinc Magnesium and Vitamin B6 Formula - Ideal for Bodybuilders and Athletes (Unflavored) (Shaker Free)
Body Builder$47.603 rev

Pole Nutrition ZMA | 90 Veg Capsules 45 Servings | Premium Zinc Magnesium and Vitamin B6 Supplement for Recovery and Sleep Support
Pole Nutrition$55.863 rev

Oladole Natural ZMA Sports Recovery Supplement 90 Capsules
Oladole Natural$54.7726 rev

HIMALAYAN ORGANICS ZMA (Zinc Magnesium Aspartate & Vitamin B6) For Men And Women | Boost Muscle And Bone Strength | Improve Sleep Quality - 120 Vegetarian Tablets
Himalayan Organics$55.03771 rev

Muscle Core ZMA (Zinc Magnesium and Vitamin B-6) for Immune Support Muscle Recovery and Endurance Supplement for Men & Women 90 Capsules
MUSCLE CORE NUTRITION$44.557 rev
Trending
90-day click momentum
Optimum Nutrition (ON) ZMA Zinc for Immune Support Muscle Recovery and Endurance Supplement for Men and Women Zinc and Magnesium Supplement - 90 Capsules
Optimum Nutrition$154.704.4★

GAT SPORT ZMAG T CAPS
GAT SPORT$48.574.9★

Pole Nutrition ZMA | 90 Veg Capsules 45 Servings | Premium Zinc Magnesium and Vitamin B6 Supplement for Recovery and Sleep Support
Pole Nutrition$55.864.2★

Optimum Nutrition Zma 90 Caps
Optimum Nutrition$312.374.5★

Oladole Natural ZMA Sports Recovery Supplement 90 Capsules
Oladole Natural$54.774.4★
What buyers say about zma
What buyers praise and complain about, mined from review topics.What buyers love
“it has excellent quality”
“Great product for good price”
“better benefits as mentioned”
“I recommend this for everyday wellness”
Common questions
- Is zma profitable to sell on Amazon United Arab Emirates?
- The niche generates $152K/yr across 12 tracked products. 90-day search growth is +4.7%. Flapen's verdict: Skip it (47/100).
- How competitive is the zma niche?
- 9 brands and 30 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 87% of demand.
- When does demand for zma peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the zma niche?
- Listings span $44.55–$312.37; the average listing price is $98.28 (sweet spot $15–$100). The average incumbent carries 684 reviews — the moat a new listing must climb.