dates
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Incredible65.51avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$29.39avg listing price — sweet spot $15–$100
Competition
Great34%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Great$931K$931K/yr · 470K searches
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Price range
Good$7.81–$165.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-28.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Arab Emirates niche tracking, dates is a $931K/yr Amazon United Arab Emirates market (470K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Feb–Mar. Verdict: Worth a look — 66/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
dates market data
- Units sold / yr
- 40K–50K
- avg 750–1,000/product
- Revenue / yr
- $1.2M–$1.5M
- units × avg price
- Conversion rate
- 6.7%
- Avg BSR
- #36
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 15%
- Out of stock
- 2.7%
- Avg brand age
- 43 months
- Avg seller age
- 0 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
12 flat
Sellers
27
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
34%
Top 20: 77%
Open market
9%
- Jomara43%
- Date Crown20%
- Lulu15%
- GOODNESS UAE7%
- Al-Malaky Royal4%
- Bayara2%
- Open — no brand owns it (6 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -28.8% search growth over the last 90 days.Peak months: Feb, Mar · busiest ÷ quietest = 2.5×
Top dates search terms
- dates297K/yr
- medjool dates43K/yr
- dates medjoul43K/yr
- jomara dates25K/yr
- تمر19K/yr
- date16K/yr
- jomara12K/yr
- تمر مجدول6K/yr
- bayara dates3K/yr
- dates 1kg offer6K/yr
Top dates products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jomara Organic Khidri Dates 700g
Jomara$20.124.5★145 rev
Premium Medjool Dates 500g Naturally Sweet Jumbo Size Dates from UAE Healthy Snack High in Fiber & Energy Goodness Brand Fresh Dates Pack
GOODNESS UAE$30.444.2★19 rev
Jomara Assorted Filled Dates 375 g
Jomara$31.694.1★115 rev
Date Crown Lulu Dates 500g Premium Rounded Emirate Soft Juicy & Naturally Sweet | High-Fiber Healthy Superfood Snack | 100% Natural Non-GMO & No Added Sugar | Authentic Arabic Dates
Date Crown$10.824.3★29 rev
Jomara Dates with Pistachio 200g
Jomara$16.023.7★127 rev
Newest
by launch date
Lumy Premium Medjool Dates - 800g | Dates Rich in Natural Sugars and Fiber | Medjoul Dates Ideal for Munching or Gifting | No Added Sugar or Preservatives
Lumy$38.585 rev
Premium Medjool Dates 500g Naturally Sweet Jumbo Size Dates from UAE Healthy Snack High in Fiber & Energy Goodness Brand Fresh Dates Pack
GOODNESS UAE$30.4419 rev
Home Taste Medjool Premium Dates 500g
Home Taste$24.5521 rev
Date Crown Medjool 900gm
Date Crown$23.0739 rev
Al Malaky Royal Dates Medjool | No Additives Natural Dry Dates Perfect Snacking (500 Grams)
Al-Malaky Royal$61.1117 rev
Trending
90-day click momentumLumy Premium Medjool Dates - 800g | Dates Rich in Natural Sugars and Fiber | Medjoul Dates Ideal for Munching or Gifting | No Added Sugar or Preservatives
Lumy$38.583.9★
Date Crown Lulu Dates 500g Premium Rounded Emirate Soft Juicy & Naturally Sweet | High-Fiber Healthy Superfood Snack | 100% Natural Non-GMO & No Added Sugar | Authentic Arabic Dates
Date Crown$10.824.3★
Date Crown Lulu 500gm Pouch (Pack of 3) BROWN
Date Crown$15.664.5★
Jomara Assorted Filled Dates 375 g
Jomara$31.694.1★
Jomara Dates with Pistachio 200g
Jomara$16.023.7★
What buyers say about dates
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Good taste”
“It is sweet”
“Very good size”
“Best for gifting”
“Good taste and fresh”
“Worth buying”
“These are big moist dates last long”
“Favourite baking dates”
“Great size and texture at a decent price”
What buyers complain about
“Worst quality”
“Worms”
“NOT JUMBO SIZE”
“Smell and dont taste good”
“I ordered 2 pack of dates 1st pack was really good as premium the next pack is completely dried no premium dates as the price is also too high for 400 gm”
“It appears to be an old product or has been stored poorly”
“Not fresh”
“False claim”
“Very dry dates”
“The dates had a slightly sour, fermented taste, suggesting they were past their best”
Top return reasons
Common questions
- Is dates profitable to sell on Amazon United Arab Emirates?
- The niche generates $931K/yr across 39 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -28.8%. Flapen's verdict: Worth a look (66/100).
- How competitive is the dates niche?
- 12 brands and 27 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in dates?
- Top complaints mined from reviews: الجودة الشاملة, تلوث, الحجم الكلي. The return rate is 0.1%.
- When does demand for dates peak?
- Demand peaks in Feb–Mar; the busiest month runs 2.5× the quietest.
- What does it cost to enter the dates niche?
- Listings span $7.81–$165.30; the average listing price is $29.39 (sweet spot $15–$100). The average incumbent carries 66 reviews — the moat a new listing must climb.