How competitive is the Dates niche on Amazon United Arab Emirates?

12 brands and 27 sellers compete in Dates on Amazon United Arab Emirates. The top 5 Dates products take 34% of clicks and its top 5 brands hold 89% of demand.

What do buyers complain about in Dates?

Dates buyers on Amazon United Arab Emirates complain most about الجودة الشاملة, تلوث, الحجم الكلي, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Dates niche?

Dates sells for $29.39 on average on Amazon United Arab Emirates, inside our $15–$100 sweet spot. Listings span $7.81–$165.30. The average incumbent carries 66 reviews — the moat a new listing must climb.

Dates

Dates shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

Top 5% of 419 Grocery niches · +14 vs the category median of 52

This niche Category average · 419 niches

Is Dates profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Dates is a $931K/yr Amazon United Arab Emirates market (470K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Feb–Mar. Verdict: Worth a look — 66/100.

Dates: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -28.8% over the last 90 days and 6.7% of searches end in a purchase.

$931K

revenue / yr

Units sold / yr50K

Search volume / yr-28.8%470K

Conversion rate6.7%

Avg price$29.39

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers12 · 27

Top-5 product click share34%

Open market11%

Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 39 products

Top Dates products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Jomara Organic Khidri Dates 700g

Price: $20.12
Rating: 4.5/5
Reviews: 145
Age: 6y ago

Premium Medjool Dates 500g Naturally Sweet Jumbo Size Dates from UAE Healthy Snack High in Fiber & Energy Goodness Brand Fresh Dates Pack

Price: $30.44
Rating: 4.2/5
Reviews: 19
Age: 11mo ago

Jomara Assorted Filled Dates 375 g

Price: $31.69
Rating: 4.1/5
Reviews: 115
Age: 4y ago

Date Crown Lulu Dates 500g Premium Rounded Emirate Soft Juicy & Naturally Sweet | High-Fiber Healthy Superfood Snack | 100% Natural Non-GMO & No Added Sugar | Authentic Arabic Dates

Price: $10.82
Rating: 4.3/5
Reviews: 29
Age: 9y ago

Jomara Dates with Pistachio 200g

Price: $16.02
Rating: 3.7/5
Reviews: 127
Age: 6y ago

Newest

by launch date

Lumy Premium Medjool Dates - 800g | Dates Rich in Natural Sugars and Fiber | Medjoul Dates Ideal for Munching or Gifting | No Added Sugar or Preservatives

Price: $38.58
Rating: 3.9/5
Reviews: 5
Age: 7mo ago

Premium Medjool Dates 500g Naturally Sweet Jumbo Size Dates from UAE Healthy Snack High in Fiber & Energy Goodness Brand Fresh Dates Pack

Price: $30.44
Rating: 4.2/5
Reviews: 19
Age: 11mo ago

Home Taste Medjool Premium Dates 500g

Price: $24.55
Rating: 3.9/5
Reviews: 21
Age: 1y ago

Date Crown Medjool 900gm

Price: $23.07
Rating: 3.5/5
Reviews: 39
Age: 1y ago

Al Malaky Royal Dates Medjool | No Additives Natural Dry Dates Perfect Snacking (500 Grams)

Price: $61.11
Rating: 4.6/5
Reviews: 17
Age: 2y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 flat

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

34%

Top 20: 77%

Open market

Jomara43%
Date Crown20%
Lulu15%
GOODNESS UAE7%
Al-Malaky Royal4%
Bayara2%
Open — no brand owns it (6 brands, 9%)

Dates demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume470KCVR6.7%Products39Brands12Top 5 Brands89%OOS Rate2.7%Rating4.2★Reviews66Avg BSR#36

Peak months: Feb, Mar · busiest ÷ quietest = 2.5×

Top Dates search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

dates297K/yr -27.4%5.0% conv.
medjool dates43K/yr -27.7%4.5% conv.
dates medjoul43K/yr -29.7%6.3% conv.
jomara dates25K/yr -5.9%7.4% conv.
تمر19K/yr -51.7%1.4% conv.
date16K/yr -35.3%3.9% conv.
jomara12K/yr +5.6%5.2% conv.
تمر مجدول6K/yr -51.1%2.1% conv.
bayara dates3K/yr -20.6%1.0% conv.
dates 1kg offer6K/yr -93.0%0.7% conv.

What reviews say buyers love and hate about Dates

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews

الجودة الشاملة37%

“Excellent product”

الذوق العام21%

“Good taste”

حلاوة13%

“It is sweet”

الحجم الكلي7%

“Very good size”

غرض الهدية6%

“Best for gifting”

What buyers complain about

95% of reviews

الجودة الشاملة18%

“Worst quality”

تلوث14%

“Worms”

الحجم الكلي14%

“NOT JUMBO SIZE”

يشم9%

“Smell and dont taste good”

القيمة مقابل المال9%

“I ordered 2 pack of dates 1st pack was really good as premium the next pack is completely dried no premium dates as the price is also too high for 400 gm”

Dates return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1الجودة الشاملة

100%

Common Dates questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dates 66/100 on Amazon United Arab Emirates — Worth a look. The niche generates $931K/yr across 39 tracked products. 1 of 5 products launched in the last 360 days are still selling. Search demand moved -28.8% over the last 90 days.