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Dates

Pass

Dates scores 66 out of 100, a Pass. Shoppers spend $931K a year here, demand is soft, at -28.8% this quarter, and returns run at 0.1% of orders.

Flapen Score
66
66 / 100
Top 5% of 419 Grocery niches · +14 vs the category median of 52
Market size
$931K/yr470K searches / yr
90-day growth
-28.8%search demand this quarter
Competition
34%top-5 click share · 12 brands · 27 sellers

Flapen Score

Dates against its category

The dotted line is the Grocery average. Past it, Dates is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dates market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Dates 470K times last year and spent an estimated $931K. The top 5 brands take 89% of clicks. Demand peaks in Feb–Mar. Flapen scores it 66 out of 100, a Pass.

01 · Demand

6.7% of searches ended in a purchase last week.

Shoppers searched for this 470K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -28.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $931K a year.

Searches, last 12 months
470K
Growth, 90 days vs prior 90
-28.8%
Conversion, latest week
6.7%
Market size, estimated
$931Ka year
Peak month
February2.5× the quietest month
Top search term
dates297K searches a year

02 · Price

A sale here is worth $29.39.

Listings sell for $29.39 on average, from $7.81 to $165.30. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At $29.39 that is $22K to $29K a year per listing.

Average price
$29.39inside the $15 to $100 sweet spot
Price range
$7.81–$165.30
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
40K–50K
Units per listing a year
750–1,000
Revenue per listing a year
$22K–$29K
Returns
0.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

15% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #36 within Grocery. It carries 66 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
15%
Prime listings
95%
Out of stock, average day
2.7%
Average rank
#36in Grocery
Average rating
4.21 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
66per listing
Listings tracked
39

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Dates products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

$0$37K$74K$112K$149K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 flat

Sellers

27

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

34%

Top 20: 77%

Open market

9%

  • Jomara43%
  • Date Crown20%
  • Lulu15%
  • GOODNESS UAE7%
  • Al-Malaky Royal4%
  • Bayara2%
  • Open — no brand owns it (6 brands, 9%)

Demand

Dates search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 2.5×

Search terms

Top Dates search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dates297K/yr
  • medjool dates43K/yr
  • dates medjoul43K/yr
  • jomara dates25K/yr
  • تمر19K/yr
  • date16K/yr
  • jomara12K/yr
  • تمر مجدول6K/yr
  • bayara dates3K/yr
  • dates 1kg offer6K/yr

Reviews and returns

What reviews say buyers love and hate about Dates

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “الجودة الشاملة”
18%of negative reviews mention “الجودة الشاملة”
0.1%of orders come back
“Worst quality”
A buyer, on “الجودة الشاملة”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Dates questions

Answered from the same tracked data.