Dates
PassDates scores 66 out of 100, a Pass. Shoppers spend $931K a year here, demand is soft, at -28.8% this quarter, and returns run at 0.1% of orders.
- Flapen Score
- 66 / 100Top 5% of 419 Grocery niches · +14 vs the category median of 5266
- Market size
- $931K/yr470K searches / yr
- 90-day growth
- -28.8%search demand this quarter
- Competition
- 34%top-5 click share · 12 brands · 27 sellers
Flapen Score
Dates against its category
The dotted line is the Grocery average. Past it, Dates is stronger. Inside it, weaker.
Market
The Dates market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Dates 470K times last year and spent an estimated $931K. The top 5 brands take 89% of clicks. Demand peaks in Feb–Mar. Flapen scores it 66 out of 100, a Pass.
01 · Demand
6.7% of searches ended in a purchase last week.
Shoppers searched for this 470K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -28.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $931K a year.
- Searches, last 12 months
- 470K
- Growth, 90 days vs prior 90
- -28.8%
- Conversion, latest week
- 6.7%
- Market size, estimated
- $931Ka year
- Peak month
- February2.5× the quietest month
- Top search term
- dates297K searches a year
02 · Price
A sale here is worth $29.39.
Listings sell for $29.39 on average, from $7.81 to $165.30. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At $29.39 that is $22K to $29K a year per listing.
- Average price
- $29.39inside the $15 to $100 sweet spot
- Price range
- $7.81–$165.30
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $22K–$29K
- Returns
- 0.1%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
15% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #36 within Grocery. It carries 66 reviews at 4.21 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 15%
- Prime listings
- 95%
- Out of stock, average day
- 2.7%
- Average rank
- #36in Grocery
- Average rating
- 4.21 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 66per listing
- Listings tracked
- 39
04 · Newcomers
Amazon counts 1 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Dates products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Jomara Organic Khidri Dates 700g
- Price
- $20.12
- Rating
- 4.5/5
- Reviews
- 145
- Age
- 6y ago

Premium Medjool Dates 500g Naturally Sweet Jumbo Size Dates from UAE Healthy Snack High in Fiber & Energy Goodness Brand Fresh Dates Pack
- Price
- $30.44
- Rating
- 4.2/5
- Reviews
- 19
- Age
- 11mo ago

Jomara Assorted Filled Dates 375 g
- Price
- $31.69
- Rating
- 4.1/5
- Reviews
- 115
- Age
- 4y ago

Date Crown Lulu Dates 500g Premium Rounded Emirate Soft Juicy & Naturally Sweet | High-Fiber Healthy Superfood Snack | 100% Natural Non-GMO & No Added Sugar | Authentic Arabic Dates
- Price
- $10.82
- Rating
- 4.3/5
- Reviews
- 29
- Age
- 9y ago

Jomara Dates with Pistachio 200g
- Price
- $16.02
- Rating
- 3.7/5
- Reviews
- 127
- Age
- 6y ago
Trending
90-day click momentum
Lumy Premium Medjool Dates - 800g | Dates Rich in Natural Sugars and Fiber | Medjoul Dates Ideal for Munching or Gifting | No Added Sugar or Preservatives
- Price
- $38.58
- Rating
- 3.9/5
- Reviews
- 5
- Age
- 7mo ago

Date Crown Lulu Dates 500g Premium Rounded Emirate Soft Juicy & Naturally Sweet | High-Fiber Healthy Superfood Snack | 100% Natural Non-GMO & No Added Sugar | Authentic Arabic Dates
- Price
- $10.82
- Rating
- 4.3/5
- Reviews
- 29
- Age
- 9y ago

Date Crown Lulu 500gm Pouch (Pack of 3) BROWN
- Price
- $15.66
- Rating
- 4.5/5
- Reviews
- 117
- Age
- 4y ago

Jomara Assorted Filled Dates 375 g
- Price
- $31.69
- Rating
- 4.1/5
- Reviews
- 115
- Age
- 4y ago

Jomara Dates with Pistachio 200g
- Price
- $16.02
- Rating
- 3.7/5
- Reviews
- 127
- Age
- 6y ago
Newest
by launch date
Lumy Premium Medjool Dates - 800g | Dates Rich in Natural Sugars and Fiber | Medjoul Dates Ideal for Munching or Gifting | No Added Sugar or Preservatives
- Price
- $38.58
- Rating
- 3.9/5
- Reviews
- 5
- Age
- 7mo ago

Premium Medjool Dates 500g Naturally Sweet Jumbo Size Dates from UAE Healthy Snack High in Fiber & Energy Goodness Brand Fresh Dates Pack
- Price
- $30.44
- Rating
- 4.2/5
- Reviews
- 19
- Age
- 11mo ago

Home Taste Medjool Premium Dates 500g
- Price
- $24.55
- Rating
- 3.9/5
- Reviews
- 21
- Age
- 1y ago

Date Crown Medjool 900gm
- Price
- $23.07
- Rating
- 3.5/5
- Reviews
- 39
- Age
- 1y ago

Al Malaky Royal Dates Medjool | No Additives Natural Dry Dates Perfect Snacking (500 Grams)
- Price
- $61.11
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
12 flat
Sellers
27
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
34%
Top 20: 77%
Open market
9%
- Jomara43%
- Date Crown20%
- Lulu15%
- GOODNESS UAE7%
- Al-Malaky Royal4%
- Bayara2%
- Open — no brand owns it (6 brands, 9%)
Demand
Dates search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar · busiest ÷ quietest = 2.5×
Search terms
Top Dates search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dates297K/yr
- medjool dates43K/yr
- dates medjoul43K/yr
- jomara dates25K/yr
- تمر19K/yr
- date16K/yr
- jomara12K/yr
- تمر مجدول6K/yr
- bayara dates3K/yr
- dates 1kg offer6K/yr
Reviews and returns
What reviews say buyers love and hate about Dates
We read the reviews and the return reasons for every product selling here.
“Worst quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dates questions
Answered from the same tracked data.









