Humantra
Humantra clears our launch bar: a $1.4M/yr market growing +48.3% this quarter with returns at 0.1%.
Flapen Score
Top 5% of 419 Grocery niches · +14 vs the category median of 52
Is Humantra profitable on Amazon?
According to Flapen's Amazon United Arab Emirates niche tracking, Humantra is a $1.4M/yr Amazon United Arab Emirates market (164K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jun–Nov. Verdict: Launch it — 66/100.
Humantra: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +48.3% over the last 90 days and 8.7% of searches end in a purchase.
$1.4M
revenue / yr
Who owns the niche?
The top 5 brands hold 72% of demand, so 28% of the market is open.
28%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 16 products
Top Humantra products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Ultima Replenisher Original Variety Electrolyte Packets 20 Stickpacks
- Price
- $106.19
- Rating
- 4.5/5
- Reviews
- 19,927
- Age
- 4y ago
Drink LMNT Keto Electrolyte Powder Packets | Paleo Hydration Mix | No Sugar No Artificial Ingredients | Sample Pack| 8 Stick Packs
- Price
- $100.37
- Rating
- 4.4/5
- Reviews
- 10,622
- Age
- 4y ago
InnoSupps Inno Supps Night Shred - Night Time Fat Burner and Natural Sleep Support - Appee Suppressant and Weight Loss Support (60 Vegetarian Capsules)
- Price
- $270.43
- Rating
- 4.0/5
- Reviews
- 14,042
- Age
- 6y ago
Sunshine Nutrition Isotonic Electrolyte Effervescent 20 Tablets - Pack of 2
- Price
- $31.89
- Rating
- 4.6/5
- Reviews
- 92
- Age
- 1y ago
JUNP Hydration Electrolyte Powder Electrolytes Drink Mix Supplement Zero Calories Sugar and Carbs Kosher Wild Berry Flavor 90 Servings
- Price
- $152.04
- Rating
- 4.2/5
- Reviews
- 1,361
- Age
- 3y ago
Trending
90-day click momentum
oneshot Daily Hydration Sugar Free Electrolyte Powder Drink Mix with Vitamins and Zinc No Aftertaste (14 Sachets Peach Paradise)
- Price
- $73.84
- Rating
- 5.0/5
- Reviews
- 11
- Age
- 11mo ago
Science In Sport Hydro Electrolyte Tablets | Sugar Free Hydration Tablets | Essential Electrolytes to Reduce Fatigue & Aid Rehydration | Gluten Free | Pink Grapefruit Flavour | 160 Servings | 8 Pack
- Price
- $174.21
- Rating
- 4.6/5
- Reviews
- 1,680
- Age
- 4y ago
Hydralyte Vitamin C + Electrolyte Hydration Sports Drink Powder Orange Flavor Jar 200 Gm | 20 Servings Per Container (250ML) | Natural Electrolyte Replacement Supplement | Fast Rehydration
- Price
- $10.02
- Rating
- 3.7/5
- Reviews
- 279
- Age
- 7y ago
Applied Nutrition Hydration Electrolyte & Vitamin Powder - Natural Energy & Reduces Tiredness & Optimise Hydration (240g - 30 Servings)(Strawberry & Raspberry)
- Price
- $110.73
- Rating
- 4.0/5
- Reviews
- 115
- Age
- 1y ago
Science In Sport Hydro Electrolyte Tablets | Sugar Free Hydration Tablets | Essential Electrolytes to Reduce Fatigue & Aid Rehydration | Gluten Free | Lemon Flavour | 20 Servings | 1 Pack
- Price
- $32.48
- Rating
- 4.5/5
- Reviews
- 2,078
- Age
- 7y ago
Newest
by launch dateoneshot Daily Hydration Sugar Free Electrolyte Powder Drink Mix with Vitamins and Zinc No Aftertaste (14 Sachets Peach Paradise)
- Price
- $73.84
- Rating
- 5.0/5
- Reviews
- 11
- Age
- 11mo ago
oneshot Daily Hydration Sugar Free Electrolyte Powder Drink Mix with Vitamins and Zinc No Aftertaste (14 Sachets Hibiscus Dream)
- Price
- $70.86
- Rating
- 4.1/5
- Reviews
- 11
- Age
- 1y ago
Science In Sport HYDRO+ Electrolyte Powder Sachets | Sugar Free Hydration Powder | Essential Electrolytes to Reduce Fatigue & Aid Rehydration | Gluten Free | Berry Flavour | 20 Servings | 20 Pack
- Price
- $67.71
- Rating
- 4.4/5
- Reviews
- 135
- Age
- 1y ago
Applied Nutrition Hydration Electrolyte & Vitamin Powder - Natural Energy & Reduces Tiredness & Optimise Hydration (240g - 30 Servings)(Strawberry & Raspberry)
- Price
- $110.73
- Rating
- 4.0/5
- Reviews
- 115
- Age
- 1y ago
Sunshine Nutrition Isotonic Electrolyte Effervescent 20 Tablets - Pack of 2
- Price
- $31.89
- Rating
- 4.6/5
- Reviews
- 92
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 falling
Sellers
38
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
18%
- Ultima Replenisher20%
- Science in Sport18%
- LMNT ELEMENTAL LABS12%
- InnoSupps11%
- Sunshine Nutrition11%
- JUNP10%
Humantra demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jun, Nov · busiest ÷ quietest = 1.8×
Top Humantra search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- humantra113K/yr
- humantra electrolyte48K/yr
- humantra electrolytes3K/yr
What reviews say buyers love and hate about Humantra
What buyers mention most, as a share of all reviews.
What buyers love
100% of reviews“Good Taste”
“Quality & effective”
“The best - not sweet - lovely subtle taste - on repeat order”
“Love Sunshine nutrition”
“Hydration is good”
What buyers complain about
100% of reviews“The product is misleading as it says 20 serving”
“Bad quality”
“Very little powder”
“Too sweet”
“too sweet, tastes artificial”
Common Humantra questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
