humantra
Launch itA $1.4M/yr market growing +48.3% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Great$1.4M$1.4M/yr · 164K searches
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$95.46avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+48.3%90-day search growth — must beat 0% to launch
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Price range
Okay$10.02–$270.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,861.31avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Arab Emirates niche tracking, humantra is a $1.4M/yr Amazon United Arab Emirates market (164K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jun–Nov. Verdict: Launch it — 66/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
humantra market data
- Units sold / yr
- 20K–25K
- avg 500–750/product
- Revenue / yr
- $1.9M–$2.4M
- units × avg price
- Conversion rate
- 8.7%
- Avg BSR
- #108
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 21.0%
- Avg brand age
- 49 months
- Avg seller age
- 74 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
38
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
18%
- Ultima Replenisher20%
- Science in Sport18%
- LMNT ELEMENTAL LABS12%
- InnoSupps11%
- Sunshine Nutrition11%
- JUNP10%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +48.3% search growth over the last 90 days.Peak months: Jun, Nov · busiest ÷ quietest = 1.8×
Top humantra search terms
- humantra113K/yr
- humantra electrolyte48K/yr
- humantra electrolytes3K/yr
Top humantra products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ultima Replenisher Original Variety Electrolyte Packets 20 Stickpacks
Ultima Replenisher$106.194.5★19,927 rev
Drink LMNT Keto Electrolyte Powder Packets | Paleo Hydration Mix | No Sugar No Artificial Ingredients | Sample Pack| 8 Stick Packs
LMNT ELEMENTAL LABS$100.374.4★10,622 rev
InnoSupps Inno Supps Night Shred - Night Time Fat Burner and Natural Sleep Support - Appee Suppressant and Weight Loss Support (60 Vegetarian Capsules)
InnoSupps$270.434.0★14,042 rev
Sunshine Nutrition Isotonic Electrolyte Effervescent 20 Tablets - Pack of 2
Sunshine Nutrition$31.894.6★92 rev
JUNP Hydration Electrolyte Powder Electrolytes Drink Mix Supplement Zero Calories Sugar and Carbs Kosher Wild Berry Flavor 90 Servings
JUNP$152.044.2★1,361 rev
Newest
by launch date
oneshot Daily Hydration Sugar Free Electrolyte Powder Drink Mix with Vitamins and Zinc No Aftertaste (14 Sachets Peach Paradise)
oneshot$73.8411 rev
oneshot Daily Hydration Sugar Free Electrolyte Powder Drink Mix with Vitamins and Zinc No Aftertaste (14 Sachets Hibiscus Dream)
oneshot$70.8611 rev
Science In Sport HYDRO+ Electrolyte Powder Sachets | Sugar Free Hydration Powder | Essential Electrolytes to Reduce Fatigue & Aid Rehydration | Gluten Free | Berry Flavour | 20 Servings | 20 Pack
Science in Sport$67.71135 rev
Applied Nutrition Hydration Electrolyte & Vitamin Powder - Natural Energy & Reduces Tiredness & Optimise Hydration (240g - 30 Servings)(Strawberry & Raspberry)
Applied Nutrition$110.73115 rev
Sunshine Nutrition Isotonic Electrolyte Effervescent 20 Tablets - Pack of 2
Sunshine Nutrition$31.8992 rev
Trending
90-day click momentumoneshot Daily Hydration Sugar Free Electrolyte Powder Drink Mix with Vitamins and Zinc No Aftertaste (14 Sachets Peach Paradise)
oneshot$73.845.0★
Science In Sport Hydro Electrolyte Tablets | Sugar Free Hydration Tablets | Essential Electrolytes to Reduce Fatigue & Aid Rehydration | Gluten Free | Pink Grapefruit Flavour | 160 Servings | 8 Pack
Science in Sport$174.214.6★
Hydralyte Vitamin C + Electrolyte Hydration Sports Drink Powder Orange Flavor Jar 200 Gm | 20 Servings Per Container (250ML) | Natural Electrolyte Replacement Supplement | Fast Rehydration
Hydralyte$10.023.7★
Applied Nutrition Hydration Electrolyte & Vitamin Powder - Natural Energy & Reduces Tiredness & Optimise Hydration (240g - 30 Servings)(Strawberry & Raspberry)
Applied Nutrition$110.734.0★
Science In Sport Hydro Electrolyte Tablets | Sugar Free Hydration Tablets | Essential Electrolytes to Reduce Fatigue & Aid Rehydration | Gluten Free | Lemon Flavour | 20 Servings | 1 Pack
Science in Sport$32.484.5★
What buyers say about humantra
What buyers praise and complain about, mined from review topics.What buyers love
“Good Taste”
“Quality & effective”
“The best - not sweet - lovely subtle taste - on repeat order”
“Love Sunshine nutrition”
“Hydration is good”
“Good and refreshing taste”
What buyers complain about
“The product is misleading as it says 20 serving”
“Bad quality”
“Very little powder”
“Too sweet”
“too sweet, tastes artificial”
“Tastes like candy”
“The sticke was damaged like old item”
“Old item”
“bad smell with brown stains around the cover”
Common questions
- Is humantra profitable to sell on Amazon United Arab Emirates?
- The niche generates $1.4M/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +48.3%. Flapen's verdict: Launch it (66/100).
- How competitive is the humantra niche?
- 11 brands and 38 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in humantra?
- Top complaints mined from reviews: المنتج المعلن عنه مقابل المنتج الفعلي, الجودة الشاملة, مخفف/مائي. The return rate is 0.1%.
- When does demand for humantra peak?
- Demand peaks in Jun–Nov; the busiest month runs 1.8× the quietest.
- What does it cost to enter the humantra niche?
- Listings span $10.02–$270.43; the average listing price is $95.46 (sweet spot $15–$100). The average incumbent carries 3,861 reviews — the moat a new listing must climb.