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Granola

Pass

Granola scores 66 out of 100, a Pass. Shoppers spend $129K a year here, search demand grew +28.7% this quarter, and returns run at 0.1% of orders.

Flapen Score
66
66 / 100
Top 5% of 419 Grocery niches · +14 vs the category median of 52
Market size
$129K/yr103K searches / yr
90-day growth
+28.7%search demand this quarter
Competition
30%top-5 click share · 16 brands · 29 sellers

Flapen Score

Granola against its category

The dotted line is the Grocery average. Past it, Granola is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Granola market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Granola 103K times last year and spent an estimated $129K. The top 5 brands take 84% of clicks. Flapen scores it 66 out of 100, a Pass.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +28.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $129K a year.

Searches, last 12 months
103K
Growth, 90 days vs prior 90
+28.7%
Conversion, latest week
5.9%
Market size, estimated
$129Ka year
Peak month
June1.7× the quietest month
Top search term
granola70K searches a year

02 · Price

A sale here is worth $21.04.

Listings sell for $21.04 on average, from $5.85 to $58.27. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $21.04 that is $2K to $5K a year per listing.

Average price
$21.04inside the $15 to $100 sweet spot
Price range
$5.85–$58.27
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

48% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #40 within Grocery. It carries 158 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
98%
Out of stock, average day
6.5%
Average rank
#40in Grocery
Average rating
4.25 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
158per listing
Listings tracked
46

04 · Newcomers

Amazon counts 4 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
10
Successful launches
4Amazon's first-year sales bar
Average brand age
61 months

Products

Top Granola products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

$0$3K$5K$8K$10K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

29

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

30%

Top 20: 78%

Open market

11%

  • FITNESS32%
  • Kellogg's25%
  • Lizi's13%
  • FIT & FLEX7%
  • Sugar Free7%
  • PURE BITE5%
  • Open — no brand owns it (10 brands, 11%)

Demand

Granola search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Granola search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • granola70K/yr
  • kelloggs granola8K/yr
  • granola sugar free5K/yr
  • nestle fitness5K/yr
  • fitness granola3K/yr
  • fitness cereal5K/yr
  • granola cereal6K/yr

Reviews and returns

What reviews say buyers love and hate about Granola

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “الذوق العام”
33%of negative reviews mention “يشم”
0.1%of orders come back
“Please don't buy this item Amazon I will opening package very bad smell”
A buyer, on “يشم”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

FAQ

Common Granola questions

Answered from the same tracked data.