Granola
PassGranola scores 66 out of 100, a Pass. Shoppers spend $129K a year here, search demand grew +28.7% this quarter, and returns run at 0.1% of orders.
- Flapen Score
- 66 / 100Top 5% of 419 Grocery niches · +14 vs the category median of 5266
- Market size
- $129K/yr103K searches / yr
- 90-day growth
- +28.7%search demand this quarter
- Competition
- 30%top-5 click share · 16 brands · 29 sellers
Flapen Score
Granola against its category
The dotted line is the Grocery average. Past it, Granola is stronger. Inside it, weaker.
Market
The Granola market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Granola 103K times last year and spent an estimated $129K. The top 5 brands take 84% of clicks. Flapen scores it 66 out of 100, a Pass.
01 · Demand
5.9% of searches ended in a purchase last week.
Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +28.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $129K a year.
- Searches, last 12 months
- 103K
- Growth, 90 days vs prior 90
- +28.7%
- Conversion, latest week
- 5.9%
- Market size, estimated
- $129Ka year
- Peak month
- June1.7× the quietest month
- Top search term
- granola70K searches a year
02 · Price
A sale here is worth $21.04.
Listings sell for $21.04 on average, from $5.85 to $58.27. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $21.04 that is $2K to $5K a year per listing.
- Average price
- $21.04inside the $15 to $100 sweet spot
- Price range
- $5.85–$58.27
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 0.1%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
48% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #40 within Grocery. It carries 158 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 48%
- Prime listings
- 98%
- Out of stock, average day
- 6.5%
- Average rank
- #40in Grocery
- Average rating
- 4.25 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 158per listing
- Listings tracked
- 46
04 · Newcomers
Amazon counts 4 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 10
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Granola products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Kelloggs Granola Chocolate With Hazelnut | 340g | Crunchy Multigrain Nourishment | Source of Fibre | High in Vitamin And Minerals (Zinc And Iron) | Ideal For Healthy Breakfast
- Price
- $18.35
- Rating
- 4.3/5
- Reviews
- 63
- Age
- 5y ago

Kelloggs Granola Mixed Fruit With Coconut | 600g | Goodness of Raisins Cranberries & Bananas | Source of Fibre | Delicious Crispy Oat Granola | Ideal For Breakfast & Snacks
- Price
- $25.77
- Rating
- 4.6/5
- Reviews
- 228
- Age
- 7y ago

Fitness Granola Cereal Bag in Honey (350g)
- Price
- $15.41
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 9mo ago

Lizis Granola High Protein - 350 Gm
- Price
- $24.05
- Rating
- 4.0/5
- Reviews
- 135
- Age
- 10y ago

Kelloggs Granola Classic Oat Clusters | 600g | Made with Whole Oats | Tasty & Nourishing Breakfast | Source of Protein & Fibre | Delicious Crispy Oat Granola | Ideal For Breakfast & Snacks
- Price
- $22.09
- Rating
- 4.4/5
- Reviews
- 89
- Age
- 7y ago
Trending
90-day click momentum
Sugar Free Dlite Granola Chocolate with Hazelnut 450g
- Price
- $18.58
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 1y ago

Fitness Breakfast Cereal Granola Chocolate 600g
- Price
- $23.27
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 6mo ago

Fitness Granola Cereal Bag in Honey (350g)
- Price
- $15.41
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 9mo ago

Fitness Granola Cereal Bag in Quinoa Almond & Chocolate (350g)
- Price
- $14.28
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 9mo ago

PURE BITE - 100% Natural Gluten-Free NO Sugar added Wild Berries & Collagen Granola-300gr.
- Price
- $26.73
- Rating
- 4.3/5
- Reviews
- 6
- Age
- 5mo ago
Newest
by launch date
PURE BITE - 100% Natural Gluten-Free NO Sugar added Wild Berries & Collagen Granola-300gr.
- Price
- $26.73
- Rating
- 4.3/5
- Reviews
- 6
- Age
- 5mo ago

Fitness Breakfast Cereal Granola Chocolate 600g
- Price
- $23.27
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 6mo ago

Fitness Granola Cereal Bag in Honey (350g)
- Price
- $15.41
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 9mo ago

Fitness Granola Cereal Bag in Cranberry (350g)
- Price
- $14.45
- Rating
- 4.3/5
- Reviews
- 16
- Age
- 9mo ago

Fitness Granola Cereal Bag in Quinoa Almond & Chocolate (350g)
- Price
- $14.28
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 30% of clicks. An open shelf where new products get seen.
Brands
16 falling
Sellers
29
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
30%
Top 20: 78%
Open market
11%
- FITNESS32%
- Kellogg's25%
- Lizi's13%
- FIT & FLEX7%
- Sugar Free7%
- PURE BITE5%
- Open — no brand owns it (10 brands, 11%)
Demand
Granola search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Granola search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- granola70K/yr
- kelloggs granola8K/yr
- granola sugar free5K/yr
- nestle fitness5K/yr
- fitness granola3K/yr
- fitness cereal5K/yr
- granola cereal6K/yr
Reviews and returns
What reviews say buyers love and hate about Granola
We read the reviews and the return reasons for every product selling here.
“Please don't buy this item Amazon I will opening package very bad smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
7 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Granola questions
Answered from the same tracked data.









